0001726978-26-000010 | 10-K | XBRL Viewer

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Income taxes - Components of Income Tax Expense (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Current income taxes
Federal	$ (9)	$ 0	$ 0
State and local	518	1,332	755
Total current income taxes	509	1,332	755
Deferred income taxes
Federal	6,531	5,973	3,169
State and local	(643)	(9,718)	(1,232)
Total deferred income taxes	5,888	(3,745)	1,937
Income tax expense (benefit)	$ 6,397	$ (2,413)	$ 2,692

- Definition

Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations.

+ References

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+ Details

Property and equipment (Details) - USD ($) $ in Thousands	12 Months Ended
Property and equipment (Details) - USD ($) $ in Thousands	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Property, Plant and Equipment [Line Items]
Property and equipment, gross	$ 55,209	$ 51,808
Less accumulated depreciation	(33,660)	(27,707)
Property and equipment, net	21,549	24,101
Depreciation expense	6,700	7,300	$ 7,600
Furniture & fixtures
Property, Plant and Equipment [Line Items]
Property and equipment, gross	10,268	10,369
Computer equipment
Property, Plant and Equipment [Line Items]
Property and equipment, gross	6,552	5,443
Network equipment
Property, Plant and Equipment [Line Items]
Property and equipment, gross	802	481
Phone system
Property, Plant and Equipment [Line Items]
Property and equipment, gross	200	227
Leasehold improvements
Property, Plant and Equipment [Line Items]
Property and equipment, gross	$ 37,387	$ 35,288

Basis of presentation and significant accounting policies (Tables)

12 Months Ended

Dec. 31, 2025

Accounting Policies [Abstract]

Schedule of Restrictions on Cash and Cash Equivalents

The following is a reconciliation of our cash and cash equivalents and restricted cash balances as presented in the consolidated statements of cash flows for the years ended December 31, 2025, 2024, and 2023 (in thousands):


	December 31,
	2025		2024		2023
Cash and cash equivalents	$	34,390	$	54,280	$	41,956
Restricted cash	3,547		3,693		2,091
Cash and cash equivalents, and restricted cash	$	37,937	$	57,973	$	44,047

Schedule of Reconciliation of Cash and Restricted Cash


	December 31,
	2025		2024		2023
Cash and cash equivalents	$	34,390	$	54,280	$	41,956
Restricted cash	3,547		3,693		2,091
Cash and cash equivalents, and restricted cash	$	37,937	$	57,973	$	44,047

Allowance for uncollectible agency fees (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Allowance for Doubtful Accounts Receivable [Roll Forward]
Charges to bad debts	$ 1,842	$ 2,901	$ 4,361
Agency Fees
Allowance for Doubtful Accounts Receivable [Roll Forward]
Beginning balance	363	508
Charges to bad debts	1,316	1,469
Write offs	(1,190)	(1,614)
Ending balance	$ 489	$ 363	$ 508

Basis of presentation and significant accounting policies - Narrative (Details)	1 Months Ended	12 Months Ended
	May 31, 2023 USD ($)	Dec. 31, 2025 USD ($) carrier office_lease	Dec. 31, 2024 USD ($) office_lease	Dec. 31, 2023 USD ($) office_lease
Concentration Risk [Line Items]
Restricted cash		$ 3,547,000	$ 3,693,000	$ 2,091,000
Interest income		$ 2,900,000	1,600,000	0
Carriers company wrote with \| carrier		200
Carriers company wrote with, provide national coverage \| carrier		76
Term of franchise contract		10 years
Interest related to franchise fee		$ 700,000	900,000	1,400,000
Cash consideration paid for asset acquisitions		$ 4,922,000	$ 0	$ 6,895,000
Number of office leases \| office_lease		3	1	2
Impairment of property and equipment		$ 1,600,000	$ 100,000	$ 1,400,000
Impairment of right-of-use-asset		3,100,000	200,000	1,100,000
Impairment expense		4,694,000	347,000	3,628,000
Advertising expense		$ 1,300,000	1,000,000.0	900,000
Vivint Smart Home's
Concentration Risk [Line Items]
Cash consideration paid for asset acquisitions	$ 5,800,000
Web domain
Concentration Risk [Line Items]
Weighted average amortization period (years)		15 years
Software costs \| Minimum
Concentration Risk [Line Items]
Weighted average amortization period (years)		3 years
Software costs \| Maximum
Concentration Risk [Line Items]
Weighted average amortization period (years)		10 years
Software Development
Concentration Risk [Line Items]
Impairment expense				$ 1,100,000
Book Of Business
Concentration Risk [Line Items]
Weighted average amortization period (years)		8 years
Books of business		$ 4,900,000	$ 0
Furniture, fixtures, and equipment
Concentration Risk [Line Items]
Property, plant and equipment, useful life		5 years
Computer equipment
Concentration Risk [Line Items]
Property, plant and equipment, useful life		3 years
Royalty fees
Concentration Risk [Line Items]
Allowance for doubtful accounts		$ 0
Carrier One \| Total revenue \| Customer Concentration Risk
Concentration Risk [Line Items]
Concentration risk percentage		19.00%	19.00%	16.00%
Carrier Two \| Total revenue \| Customer Concentration Risk
Concentration Risk [Line Items]
Concentration risk percentage		13.00%	15.00%	12.00%
Carrier Three \| Total revenue \| Customer Concentration Risk
Concentration Risk [Line Items]
Concentration risk percentage			10.00%

Consolidated balance sheets (Parenthetical) - $ / shares shares in Thousands	Dec. 31, 2025	Dec. 31, 2024
Class A Common Stock
Common stock par value (in dollars per share)	$ 0.01	$ 0.01
Common stock shares authorized (in shares)	300,000	300,000
Common stock shares issued (in shares)	24,653	24,668
Common stock shares outstanding (in shares)	24,653	24,668
Class B Common Stock
Common stock par value (in dollars per share)	$ 0.01	$ 0.01
Common stock shares authorized (in shares)	50,000	50,000
Common stock shares issued (in shares)	11,935	12,620
Common stock shares outstanding (in shares)	11,935	12,620

Franchise fees receivable

12 Months Ended

Dec. 31, 2025

Receivables [Abstract]

Franchise fees receivable

The balance of Franchise fees receivable included in receivable from franchisees in the consolidated balance sheets consisted of the following (in thousands):


	December 31,
	2025		2024
Franchise fees receivable	$	4,844	$	6,263
Less: Unamortized discount	(904)		(1,671)
Less: Allowance for uncollectible franchise fees	(40)		(35)
Total franchise fees receivable	$	3,900	$	4,557

Activity in the allowance for uncollectible franchise fees was as follows (in thousands):



Balance at December 31, 2023	$	223
Charges to bad debts	404
Write offs	(592)
Balance at December 31, 2024	35
Charges to bad debts	142
Write offs	(137)
Balance at December 31, 2025	$	40

Franchise fees receivable - Balance of Franchise Fees Receivable (Details) - Franchise fees receivable - USD ($) $ in Thousands	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Accounts, Notes, Loans and Financing Receivable [Line Items]
Franchise fees receivable	$ 4,844	$ 6,263
Less: Unamortized discount	(904)	(1,671)
Less: Allowance for uncollectible franchise fees	(40)	(35)	$ (223)
Total franchise fees receivable	$ 3,900	$ 4,557

- Definition

Amount of allowance for credit loss on financing receivable. Excludes allowance for financing receivable covered under loss sharing agreement.

+ References + Details

- Definition

Amortized cost, before allowance for credit loss, of financing receivable. Excludes financing receivable covered under loss sharing agreement and net investment in lease.

+ References

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+ Details

Consolidated balance sheets - USD ($) $ in Thousands	Dec. 31, 2025	Dec. 31, 2024
Current Assets:
Cash and cash equivalents	$ 34,390	$ 54,280
Restricted cash	3,547	3,693
Commissions and agency fees receivable, net	36,613	31,375
Receivable from franchisees, net	11,141	11,077
Prepaid expenses	7,552	8,139
Total current assets	93,243	108,564
Receivable from franchisees, net of current portion	2,936	3,469
Property and equipment, net of accumulated depreciation	21,549	24,101
Right-of-use asset	34,087	37,420
Intangible assets, net of accumulated amortization	39,700	25,075
Deferred income taxes, net	216,371	193,478
Other assets	6,978	5,546
Total assets	414,864	397,653
Current Liabilities:
Accounts payable and accrued expenses	33,629	22,891
Premiums payable	3,547	3,693
Lease liability	8,666	6,535
Contract liabilities	3,241	3,275
Note payable	2,993	10,063
Liabilities under tax receivable agreement	6,237	0
Total current liabilities	58,313	46,457
Lease liability, net of current portion	51,168	54,536
Note payable, net of current portion	289,461	82,251
Contract liabilities, net of current portion	13,025	15,191
Liabilities under tax receivable agreement, net of current portion	165,685	160,142
Total liabilities	577,652	358,577
Commitments and contingencies (see notes 9, 15, and 17)
Additional paid-in capital	37,486	58,917
Accumulated deficit	(133,356)	(15,401)
Total stockholders' equity	(95,504)	43,889
Noncontrolling interests	(67,284)	(4,813)
Total equity	(162,788)	39,076
Total liabilities and equity	414,864	397,653
Class A Common Stock
Current Liabilities:
Common stock	247	247
Class B Common Stock
Current Liabilities:
Common stock	$ 119	$ 126

Leases

12 Months Ended

Dec. 31, 2025

Leases [Abstract]

Leases

At December 31, 2025, Goosehead was obligated under a number of operating leases, exclusively leases for premises and equipment used for business purposes. These leases generally have terms of 8 years or less, determined based on the contractual maturity of the lease, and include periods covered by options to extend or terminate the lease when the Company is reasonably certain that it will exercise those options. None of these lease agreements impose restrictions on the Company’s ability to pay dividends, engage in debt or equity financing transactions or enter into further lease agreements. Certain of these leases contain escalation clauses that will increase rent payments based on maintenance, utility and tax increases, which are non-lease components and variable in nature. The Company elected not to separate lease and non-lease components of a contract for its real estate and equipment leases. As such, real estate and equipment lease payments represent payments on both lease and non-lease components.

Operating lease liabilities and ROU assets are recognized at the lease commencement date based on the present value of the fixed future minimum lease payments over the lease term. The future lease payments are discounted at a rate that represents the Company’s collateralized borrowing rate for financing instruments of a similar term. We estimate this for our portfolio of leases using information obtained from our bankers. The ROU asset also includes any lease prepayments made, plus initial direct costs incurred, less any lease incentives received. Rent expense associated with operating leases is recognized on a straight-line basis over the lease term and included in occupancy expense within General and administrative expenses in the Consolidated statements of operations.

The following table provides information related to the Company’s leases as of December 31, 2025 and 2024 (in thousands):


	December 31,
	2025			2024
Right-of-use assets	$	34,087		$	37,420

Short term lease liabilities	8,666			6,535
Long term lease liabilities	51,168			54,536
Total lease liabilities	59,834			61,071

Weighted average remaining lease term (in years)	5.87			6.71
Weighted average incremental borrowing rate	5.5		%	5.3		%

The following schedule shows the components of lease cost for the years ended December 31, 2025 and 2024 (in thousands):


	December 31,
	2025		2024
Gross operating lease cost	$	7,923	$	8,074
Sublease income	(1,082)		(672)
Net lease cost	$	6,841	$	7,402

The following is a schedule of supplemental cash flow information related to leases for the year ended December 31, 2025 and 2024 (in thousands):


	December 31,
	2025		2024
Cash paid for amounts included in the measurement of lease liabilities
Operating cash flows from operating leases	$	(9,250)	$	(11,267)

Right of use assets obtained in exchange for lease obligation
Operating leases	$	5,713	$	4,931

The following is a schedule of future maturity of lease liability as of December 31, 2025 (in thousands):



2026	$	11,483
2027	13,083
2028	12,348
2029	11,192
2030	8,341
Thereafter	14,414
Total lease payments	70,861
Less: imputed interest	(11,026)
Future maturity of lease liability	$	59,834

As of December 31, 2025, the Company did not have any additional future operating lease commitments that were signed but had not yet commenced.

Consolidated statements of cash flows - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Cash flows from operating activities:
Net income	$ 44,451	$ 49,113	$ 23,696
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization	11,270	10,535	9,244
Amortization of debt discounts and issuance costs	1,142	420	225
(Gain) loss on disposal of fixed assets	(189)	74	0
Loss on debt extinguishment	804	0	0
Impairment expense	4,694	347	3,628
Bad debt expense	1,842	2,901	4,361
Equity-based compensation	23,375	27,971	23,989
Adjustments to tax receivable agreement liability	516	8,672	23,640
Deferred income taxes	5,888	(3,745)	(22,123)
Noncash lease expense	(1,723)	(4,476)	(748)
Cloud computing arrangement implementation costs	(657)	(1,180)	(85)
Changes in operating assets and liabilities:
Receivable from franchisees	104	3,858	7,666
Commissions and agency fees receivable	(6,027)	(19,950)	(28)
Prepaid expenses	588	(250)	(3,555)
Other assets	966	827	486
Accounts payable and accrued expenses	6,913	5,060	(109)
Contract liabilities	(2,200)	(8,633)	(19,454)
Net cash provided by operating activities	91,757	71,544	50,833
Cash flows from investing activities:
Issuance of notes receivable to franchisees	(125)	(325)	(130)
Proceeds from notes receivable to franchisees	303	94	0
Capitalized software development costs	(13,096)	(11,209)	(7,705)
Cash consideration paid for asset acquisitions	(4,922)	0	(6,895)
Cash paid for asset disposals	(32)	0	0
Purchase of property and equipment	(5,671)	(979)	(4,452)
Net cash used for investing activities	(23,543)	(12,419)	(19,182)
Cash flows from financing activities:
Customer premiums, net	(481)	994	(75)
Debt issuance cost	(7,944)	(621)	0
Repayment of notes payable	(101,700)	(9,422)	(16,875)
Proceeds from notes payable	306,374	25,000	0
Proceeds from the issuance of Class A common stock	13,967	12,235	9,898
Repurchases of Class A common stock	(81,720)	(63,184)	0
Member distributions	(64,224)	(4,829)	(10,939)
Payments pursuant to tax receivable agreement	(6,736)	(5,372)	0
Dividends to stockholders	(145,786)	0	0
Net cash used for financing activities	(88,250)	(45,199)	(17,991)
Net increase (decrease) in cash and cash equivalents, and restricted cash	(20,036)	13,926	13,660
Cash and cash equivalents, and restricted cash, beginning of period	57,973	44,047	30,387
Cash and cash equivalents, and restricted cash, end of period	37,937	57,973	44,047
Supplemental disclosure of cash flow data:
Cash paid during the year for interest	21,711	6,876	6,369
Cash paid for income taxes	929	631	701
Cash paid pursuant to tax receivable agreement	$ 7,371	$ 5,372	$ 421

Consolidated statements of stockholders' equity - USD ($) shares in Thousands, $ in Thousands	Total	Class A Common Stock	Class B Common Stock	Total stockholders' equity	Common stock Class A Common Stock	Common stock Class B Common Stock	Additional paid-in capital	Accumulated deficit	Noncontrolling interest
Beginning balance (in shares) at Dec. 31, 2022					23,034	14,470
Beginning balance at Dec. 31, 2022	$ (33,624)			$ (8,555)	$ 228	$ 146	$ 51,038	$ (59,967)	$ (25,069)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Distributions	(10,939)								(10,939)
Net income	23,696			14,140				14,140	9,556
Exercise of stock options (in shares)					409
Exercise of stock options	9,290			5,628	$ 4		5,624		3,662
Equity-based compensation	23,989			15,201			15,201		8,788
Activity under employee stock purchase plan (in shares)					6
Activity under employee stock purchase plan	607			383	$ 1		381		224
Redemption of LLC Units (in shares)					(1,517)	(1,517)
Redemption of LLC Units	0			(2,598)	$ 15	$ (15)	(2,598)		2,598
Deferred tax adjustments net of Tax Receivable Agreement liabilities	3,767			3,767			3,767
Ending balance (in shares) at Dec. 31, 2023					24,966	12,954
Ending balance at Dec. 31, 2023	16,786			27,966	$ 250	$ 130	73,413	(45,827)	(11,180)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Distributions	(4,829)								(4,829)
Share repurchases (in shares)					(1,045)
Share repurchases	(63,605)			(41,561)	$ (10)		(41,551)		(22,044)
Net income	49,113			30,426				30,426	18,687
Exercise of stock options (in shares)					403
Exercise of stock options	12,043			7,698	$ 3		7,695		4,345
Equity-based compensation	27,971			18,438			18,438		9,533
Activity under employee stock purchase plan (in shares)					10
Activity under employee stock purchase plan	489			321			321		168
Redemption of LLC Units (in shares)		(300)	(300)		(334)	(334)
Redemption of LLC Units	124			(383)	$ 4	$ (4)	(383)		507
Deferred tax adjustments net of Tax Receivable Agreement liabilities	984			984			984
Ending balance (in shares) at Dec. 31, 2024		24,668	12,620		24,668	12,620
Ending balance at Dec. 31, 2024	39,076			43,889	$ 247	$ 126	58,917	(15,401)	(4,813)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Distributions	(66,931)								(66,931)
Dividends declared	(145,786)			(145,786)				(145,786)
Share repurchases (in shares)					(1,014)
Share repurchases	(81,720)			(53,312)	$ (10)		(53,302)		(28,408)
Net income	$ 44,451			27,831				27,831	16,620
Exercise of stock options (in shares)	309				309
Exercise of stock options	$ 13,553			8,782	$ 3		8,779		4,771
Equity-based compensation	23,375			15,688			15,688		7,687
Activity under employee stock purchase plan (in shares)					5
Activity under employee stock purchase plan	413			270			270		143
Redemption of LLC Units (in shares)		(700)	(700)		(685)	(685)
Redemption of LLC Units	0			(3,647)	$ 7	$ (7)	(3,647)		3,647
Deferred tax adjustments net of Tax Receivable Agreement liabilities	10,781			10,781			10,781
Ending balance (in shares) at Dec. 31, 2025		24,653	11,935		24,653	11,935
Ending balance at Dec. 31, 2025	$ (162,788)			$ (95,504)	$ 247	$ 119	$ 37,486	$ (133,356)	$ (67,284)

Equity-based compensation (Tables)

12 Months Ended

Dec. 31, 2025

Share-Based Payment Arrangement [Abstract]

Schedule of Equity-Based Compensation Expense

A summary of equity-based compensation expense during the years ended December 31, 2025, 2024, and 2023 is as follows (in thousands):


	Year Ended December 31,
	2025		2024		2023
Stock options	$	23,375	$	27,971	$	23,989
Equity-based compensation expense	$	23,375	$	27,971	$	23,989

Schedule of Stock Option Valuation Assumptions

A summary of the weighted average assumptions used for valuing stock options granted in the periods 2025, 2024, and 2023 are as follows:


	Year Ended December 31,
	2025		2024		2023
Expected volatility	55	%	55%		60% - 65%
Expected dividend yield	—	%	—	%	—	%
Expected term (in years)	2.69 - 4.75		2.75 - 4.75		2.75 - 4.75
Risk-free interest rate	3.44% - 4.27%		3.46%- 4.58%		3.44% - 4.06%

Schedule of Stock Option Activity

A summary of stock option activity for the year ended December 31, 2025 is as follows (in thousands except per-share amounts):


	Stock Options	Weighted-average Exercise Price		Aggregate Intrinsic Value		Weighted-average Remaining Contractual Life (Years)
Outstanding as of December 31, 2024	3,263	$	68.50
Granted	637	106.42
Exercised	(309)	43.75
Forfeited	(56)	68.02
Expired	(100)	125.79
Outstanding as of December 31, 2025	3,436	$	76.11	$	51,810	6.88
Options vested and exercisable as of December 31, 2025	2,091	$	71.09	$	42,923	5.90
Options unvested as of December 31, 2025	1,344	$	83.93	$	8,887	8.40

A summary of stock option activity for the years ended December 31, 2025, 2024 and 2023 is as follows (in thousands except per-share amounts):


	Year Ended December 31,
	2025		2024		2023
Weighted-average grant-date fair value of options granted	$	46.36	$	32.41	$	19.08
Total intrinsic value of options exercised	$	21,435	$	27,106	$	16,424
Total fair value of shares vested during the year	$	28,555	$	24,645	$	23,269

A summary of unvested stock option activity for the years ended December 31, 2025, 2024 and 2023 is as follows (in thousands except per-share amounts):


	Stock Options	Weighted Average Grant Date Fair Value
Unvested as of December 31, 2024	1,657	$	30.10
Vested	(894)	31.94
Granted	637	46.36
Forfeited	(56)	31.86
Unvested as of December 31, 2025	1,344	$	36.51

Stockholders' equity - Narrative (Details) shares in Thousands		12 Months Ended
	Feb. 17, 2026 USD ($)	Dec. 31, 2025 USD ($) vote shares	Dec. 31, 2024 USD ($) shares	Apr. 23, 2025 USD ($)	Apr. 24, 2024 USD ($)	May 01, 2018 vote
Class of Stock [Line Items]
Vote per share (in votes) \| vote						1
Common stock exchangeable shares		1
Share repurchase program, authorized amount				$ 100,000,000	$ 100,000,000
Stock repurchased and retired during period		$ 81,700,000	$ 63,200,000
Class A Common Stock
Class of Stock [Line Items]
Common stock shares outstanding (in shares) \| shares		24,653	24,668
Vote per share (in votes) \| vote		1
Stock repurchased and retired during period (in shares) \| shares		1,014	1,045
Remaining authorization under the share repurchase program		$ 18,300,000
Class A Common Stock \| Subsequent Event
Class of Stock [Line Items]
Remaining authorization under the share repurchase program	$ 198,300,000
Share repurchase program, increase, amount	$ 180,000,000.0
Class B Common Stock
Class of Stock [Line Items]
Common stock shares outstanding (in shares) \| shares		11,935	12,620
Vote per share (in votes) \| vote		1

Basis of presentation and significant accounting policies (Policies)	12 Months Ended
	Dec. 31, 2025
Accounting Policies [Abstract]
Consolidation	In connection with the Offering, both Goosehead Management, LLC (“GM”) and Texas Wasatch Insurance Holdings Group LLC (“TWIHG”) became wholly owned indirect subsidiaries of GF. Both GM and TWIHG are non-operating holding companies created to receive management fees from the operating entities TWIS and GIA.
Basis of Presentation	Basis of Presentation The accompanying audited consolidated financial statements of GSHD and our subsidiaries are presented in accordance with the rules and regulations of the SEC for annual reports on Form 10-K and are prepared in accordance with U.S. GAAP. All intercompany accounts and transactions have been eliminated in consolidation.
Reclassification	Reclassification Certain amounts previously reported in the prior period financial statements have been reclassified for comparative purposes to conform to the current period's presentation.
Use of Estimates	Use of Estimates The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reported period. Accordingly, actual results could differ from those estimates as more information becomes known.
Cash and cash equivalents and Restricted cash	Cash and cash equivalents The Company maintains its cash in bank deposit accounts that, at times, may exceed federally insured limits; however, the Company has not historically experienced any losses in these accounts. The Company believes it is not exposed to any significant credit risk. The Company earns interest on its cash balance that is held in interest-bearing checking accounts. During the years ended December 31, 2025 and 2024, the Company recognized $2.9 million and $1.6 million, respectively, in interest income within Other income (expense) in the Consolidated Statements of Operations. No interest was earned during the year ended December 31, 2023. As of December 31, 2025, 2024 and 2023, the Company did not have any cash equivalents. Restricted cash The Company holds premiums received from the insured, but not yet remitted to the insurance carrier in a fiduciary capacity.
Commissions and agency fees receivable and Receivable from franchisees	Commissions and agency fees receivable Upon issuance of a new policy, the Company typically collects the first premium payment from the insured and then remits the full premium amount to the insurance carrier. The insurance carrier collects the remaining premiums directly from the insured and remits the applicable commissions to the Company. Accordingly, as reported in the accompanying consolidated balance sheets, commissions are receivables from the insurance carriers. These direct-bill arrangements consist of a high volume of transactions with small premium amounts, with the billing controlled by the insurance carriers. The income statement and balance sheet effects of the commissions are recorded at the contract effective date and generally are based on a percentage of premiums for insurance coverage. During 2025, the Company wrote with over 200 insurance carriers, of which 76 provided national coverage. In 2025, two carriers represented more than 10% of total revenue at 19% and 13%. In 2024, three carriers represented more than 10% of total revenue at 19%, 15%, and 10%. In 2023, two carriers represented more than 10% of total revenue at 16% and 12%. In select states, agents have the option to charge an agency fee for the placement of the insurance policy. These non-refundable fees are recorded as receivable on the date the policy is effective with the insurance carrier. Allowance for uncollectible agency fees The Company records agency fees receivable net of an allowance for estimated uncollectible accounts to reflect any loss anticipated for the related agency fees receivable balances, which anticipated loss is charged to bad debts. The agency fees receivable balance consists of numerous small-balance, homogeneous accounts. The Company calculates the allowance based on collection history and writes off all uncollected agency fee balances outstanding over ninety days. Receivable from franchisees Receivable from franchisees consists of franchise fees receivable net of an allowance for uncollectible franchise fees and unamortized discount on franchise fees, royalty fees receivable, and notes receivable from franchisees. Franchise fees receivable At the start date of the franchise agreement, the Company records an entry to establish a franchise fees receivable and a contract liability. The contract liability will be amortized to franchise fees within Franchise revenues over the 10-year life of the franchise contract. Franchisees have historically had the option to pay the full amount of franchise fees up front or to pay a deposit up front and the remaining balance by payment plan over time. The franchisees that elected to pay the initial franchise fee over time pay in total an amount that exceeds the amount due had they paid the full amount up front. As such, the payment plan option is treated as a zero-interest rate note, which creates an imputation of interest. The imputed interest is recorded as a discount on the franchise fee receivable and amortized using the effective interest rate method over the life of the payment plan. The amount of interest recorded in 2025, 2024, and 2023 related to franchise fees on a payment plan was $0.7 million, $0.9 million, and $1.4 million, respectively, and is included in Interest income. Allowance for uncollectible franchise fees receivable The Company records franchise fees receivable net of an allowance for estimated uncollectible accounts to reflect any loss anticipated related to the franchise fees receivable balances, which anticipated loss is charged to bad debts. The franchise fees receivable balance consists of numerous small-balance, homogeneous accounts. The Company calculates the allowance based on our history of write offs for all franchise accounts. Franchise fees receivable and the related allowance are written off if the franchisee owing the balance terminates. Royalty fees receivable Royalty fees are recorded at the point in time when the policy becomes effective with the insurance carrier. The royalty fees are secured by the commissions of the franchisee with no historical losses incurred for uncollectible royalty fees. As such, there is no allowance for doubtful accounts relating to royalty fees.
Revenue recognition	Revenue recognition Goosehead provides personal and commercial property and casualty insurance brokerage services for its clients through a network of corporate-owned locations and franchise units. Goosehead is compensated for the insurance brokerage services that it provides for clients in the form of commissions, agency fees, royalty fees, and contingent commissions. The Company estimates revenue and constrains the estimates such that it is probable there will not be a significant reversal of revenue. The Company adjusts its estimate of revenue recognized based on cash collections. The Company also recognizes revenue for initial franchise fees generated from a contract between the Company and a franchisee. Initial franchise fees are recognized as revenue over the 10-year life of the franchise contract, beginning on the start date of the contract. Certain costs to obtain or fulfill a contract are capitalized. The Company capitalizes the commission payments paid to obtain new franchise contracts. These deferred costs are amortized over the expected life of the underlying franchise fee, and are included in Other assets in the Company's consolidated balance sheets.
Property & equipment	Property & equipment The Company carries fixed assets at cost, less accumulated depreciation, as stated in the accompanying consolidated balance sheets. Depreciation of property and equipment is calculated using the straight-line method over the estimated useful life of five years for furniture, fixtures and equipment and three years for computer equipment. Leasehold improvements are also amortized using the straight-line method and are amortized over the shorter of the remaining term of the lease or the useful life of the improvement. Expenditures for improvements are capitalized, and expenditures for maintenance and repairs are expensed as incurred. Upon sale or retirement, the cost and related accumulated depreciation and amortization is removed from the related accounts, and the resulting gain or loss, if any, is reflected in income.
Intangible assets	Intangible assets Intangible assets are stated at cost less accumulated amortization and reflect amounts paid for the Company’s web domain, computer software costs, and books of business (customer accounts). The web domain is amortized over a useful life of fifteen years, software costs are amortized over a useful life of three to ten years, and books of business are amortized over a useful life of eight years. In May 2023, the Company entered into an agreement to purchase Vivint Smart Home's insurance Book of Business, for which the Company paid $5.8 million in cash consideration. We made no purchases of books of business during the year ended December 31, 2024. Total purchases of books of business during the year ended December 31, 2025 were $4.9 million.
Asset Impairment	Asset Impairment The Company reviews all of its identifiable assets for impairment periodically and whenever events or changes in business circumstances indicate that the carrying value of the assets may not be recoverable. In reviewing identifiable assets, if the undiscounted future cash flows were less than the carrying amount of the respective assets, an indicator of impairment would exist, and further analysis would be required to determine whether or not a loss would need to be charged against current period earnings as a component of general and administrative expenses. Based on a review of tangible assets during the year ended December 31, 2025, the Company identified three office leases that would be exited or subleased and completed a recoverability assessment for assets at each location. Based on the results of the recoverability assessment, the Company determined that the undiscounted cash flows of the assets were below their carrying values. As a result, the Company compared the fair values of the assets to their carrying values and recorded an impairment expense of $1.6 million for property and equipment and $3.1 million for right-of-use asset for the amount the carrying values exceeded the fair values. The Company determined the fair values by estimating sublease cash flows based on market rates for similar properties and discounted them using the Company's internal borrowing rate. Based on a review of tangible assets during the year ended December 31, 2024, the Company identified one office lease that would be subleased and completed a recoverability assessment for assets at that location. Based on the results of the recoverability assessment, the Company determined that the undiscounted cash flows of the assets were below their carrying values. As a result, the Company compared the fair values of the assets to their carrying values and recorded an impairment expense of $0.1 million of property and equipment and $0.2 million of right-of-use asset for the amount the carrying values exceeded the fair values. The Company determined the fair values by estimating sublease cash flows based on market rates for similar properties and discounted them using the Company's internal borrowing rate. Based on a review of tangible assets during the year ended December 31, 2023, the Company identified two office leases that will be subleased and completed a recoverability assessment for assets at those locations. Based on the results of the recoverability assessment, the Company determined that the undiscounted cash flows of the assets were below their carrying values. As a result, the Company compared the fair values of the assets to their carrying values and recorded an impairment expense of $1.4 million of property and equipment and $1.1 million of right-of-use asset for the amount the carrying values exceeded the fair values. The Company determined the fair values by estimating sublease cash flows based on market rates for similar properties and discounted them using the Company's internal borrowing rate. Based on a review of intangible assets during the year ended December 31, 2023, the Company identified a group of internally-developed software assets that had not been placed into service and would not be completed. As a result, the Company determined the assets had no fair value and recorded an impairment expense of $1.1 million related to the asset group.
Premiums payable	Premiums payable Premiums payable represent premium payments that have been received from insureds but not yet remitted to the insurance carriers.
Deferred financing costs	Deferred financing costs Deferred financing costs incurred in connection with the issuance of debt are capitalized and amortized to interest expense in accordance with the related debt agreements. Deferred financing costs for existing debt facilities are included as a reduction in notes payable on the accompanying consolidated balance sheets while deferred financing costs incurred for debt facilities not yet consummated as of the end of a reporting period are included in other assets on the accompanying consolidated balance sheets.
Lease Accounting	Lease Accounting The primary leased asset class of the Company is real estate. For leases with an original term longer than one year, lease liabilities are initially recognized on the lease commencement date based on the present value of the future minimum lease payments over the lease term, including non-lease components such as fixed common area maintenance costs and other fixed costs. A corresponding right-of-use ("ROU") asset is initially recognized equal to the lease liability adjusted for any lease prepayments, initial direct costs and lease incentives, and amortized into rent expense, which is included in general and administrative expenses in the consolidated statements of operations. The discount rates used in determining the present value of leases represent our collateralized borrowing rate considering each lease's term. Certain leases have options to renew or terminate the lease that can be exercised at the discretion of the Company. These options are included in the lease term when it is reasonably certain that we will exercise that option. Rent expense is generally recognized on a straight-line basis over the lease term and included in General and administrative expenses in the Consolidated Statements of Operations.
Income Taxes	Income Taxes The Company accounts for income taxes pursuant to the asset and liability method, which requires the recognition of deferred income tax assets and liabilities related to the expected future tax consequences arising from temporary differences between the carrying amounts and tax bases of assets and liabilities based on enacted statutory tax rates applicable to the periods in which the temporary differences are expected to reverse. Any effects of changes in income tax rates or laws are included in income tax expense in the period of enactment.
Advertising	Advertising The Company expenses advertising costs as they are incurred.
Recently adopted accounting pronouncements and Accounting pronouncements not yet adopted	Recently adopted accounting pronouncements In November 2023, the FASB issued ASU No. 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. The amendments require enhanced disclosures of significant segment expenses and other segment items, provide for the disclosure of additional measures of a segment's profit or loss used by the chief operating decision maker, require that all annual disclosures about a reportable segment's profit or loss and assets be included in interim periods, and provide new segment reporting requirements for entities with a single reportable segment. The Company adopted this ASU for the annual period ended December 31, 2024 and the amendments have been applied retrospectively to all periods presented. Refer to our segment disclosure in "Note 16. Segment information" for more information. In December 2023, the FASB issued ASU No. 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures. This standard requires the Company to provide further disaggregated income tax disclosures for specific categories on the effective tax rate reconciliation, as well as additional information about federal, state/local and foreign income taxes. The standard also requires the Company to annually disclose its income taxes paid (net of refunds received), disaggregated by jurisdiction. This guidance is effective for fiscal years beginning after December 15, 2024, with early adoption permitted. The standard is to be applied on a prospective basis, although optional retrospective application is permitted. The Company adopted this ASU for the annual period ended December 31, 2025. Refer to our income tax disclosure in "Note 10. Income taxes" for more information. Accounting pronouncements not yet adopted In November 2024, the FASB issued ASU No. 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses. The amendment requires additional disclosures of certain costs and expenses within the notes to the consolidated financial statements. Additionally, in January 2025, the FASB issued ASU No. 2025-01, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Clarifying the Effective Date, which clarified that the updates are effective for annual reporting periods beginning after December 15, 2026, and interim periods thereafter. The Company is currently evaluating the impact this guidance will have on its consolidated financial statement disclosures. In July 2025, the FASB issued ASU No. 2025-05, Financial Instruments—Credit Losses—(Topic 326)—Measurement of Credit Losses for Account Receivable and Contract Assets. The amendments provide for a practical expedient that an entity may assume that conditions as of the balance sheet date remain unchanged over the remaining life of the asset when estimating expected credit losses for current accounts receivable and current contract assets arising from revenue transactions from contracts with customers. The guidance is effective for annual reporting periods beginning after December 15, 2025, and should be applied prospectively. The Company is currently evaluating the impact this guidance will have on its consolidated financial statements. In September 2025, the FASB issued ASU No. 2025-06, Intangibles—Goodwill and Other—Internal-Use Software (Subtopic 350-40)—Targeted Improvements to the Accounting for Internal-Use Software. The amendments improve the accounting for costs related to internal-use software. The new guidance eliminates project stages and requires capitalizing software costs to begin when (1) management has authorized and committed to funding the software project and (2) it is probable that the project will be completed and the software will be used to perform the function intended. When evaluating if a project is probable to be completed, significant development uncertainty must be assessed. Additionally, disclosures for property, plant and equipment will be required for all capitalized software costs. The guidance is effective for annual reporting periods beginning after December 15, 2027, with early adoption permitted as of the beginning of an annual reporting period. Upon adoption, the guidance may be applied prospectively, retrospectively or using a modified transition approach. The Company is currently evaluating the impact this guidance will have on its consolidated financial statements.
Framework for measuring fair value	The framework for measuring fair value provides a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). The three levels of the fair value hierarchy are described as follows: •Level 1—Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets. •Level 2—Significant other observable inputs other than Level 1 prices such as quoted prices in markets that are not active, quoted prices for similar assets or other inputs that are observable, either directly or indirectly, for substantially the full term of the asset. •Level 3—Significant unobservable inputs that reflect a reporting entity’s own assumptions about the assumptions that market participants would use in pricing an asset or liability. The asset or liability’s fair value measurement level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement. The valuation techniques used need to maximize the use of observable inputs and minimize the use of unobservable inputs.

Property and equipment (Tables)

12 Months Ended

Dec. 31, 2025

Property, Plant and Equipment [Abstract]

Schedule of Property and Equipment

Property and equipment consisted of the following at (in thousands):


	December 31,
	2025		2024
Furniture & fixtures	$	10,268	$	10,369
Computer equipment	6,552		5,443
Network equipment	802		481
Phone system	200		227
Leasehold improvements	37,387		35,288
Total	55,209		51,808
Less accumulated depreciation	(33,660)		(27,707)
Property and equipment, net	$	21,549	$	24,101

Cover Page - USD ($)	12 Months Ended
Cover Page - USD ($)	Dec. 31, 2025	Feb. 11, 2026	Jun. 30, 2025
Entity Information [Line Items]
Document Type	10-K
Document Annual Report	true
Document Period End Date	Dec. 31, 2025
Current Fiscal Year End Date	--12-31
Document Transition Report	false
Entity File Number	001-38466
Entity Registrant Name	GOOSEHEAD INSURANCE, INC.
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	82-3886022
Entity Address, Address Line One	1500 Solana Blvd, Building 4, Suite 4500
Entity Address, City or Town	Westlake
Entity Address, State or Province	TX
Entity Address, Postal Zip Code	76262
City Area Code	214
Local Phone Number	838-5500
Title of 12(b) Security	Class A Common Stock, par value $.01 per share
Trading Symbol	GSHD
Security Exchange Name	NASDAQ
Entity Well-known Seasoned Issuer	Yes
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Large Accelerated Filer
Entity Small Business	false
Entity Emerging Growth Company	false
ICFR Auditor Attestation Flag	true
Document Financial Statement Error Correction [Flag]	false
Entity Shell Company	false
Entity Public Float			$ 2,662,284,768
Documents Incorporated by Reference	Portions of the registrant's definitive Proxy Statement for its 2026 Annual Meeting of Shareholders, which will be filed with the Securities and Exchange Commission within 120 days of December 31, 2025, are incorporated by reference into Part III, Items 10-14 of this Annual Report on Form 10-K.
Entity Central Index Key	0001726978
Document Fiscal Year Focus	2025
Document Fiscal Period Focus	FY
Amendment Flag	false
Class A Common Stock
Entity Information [Line Items]
Entity Common Stock, Shares Outstanding		24,653,390
Class B Common Stock
Entity Information [Line Items]
Entity Common Stock, Shares Outstanding		11,935,389

Equity-based compensation - Narrative (Details) shares in Thousands, $ in Millions	12 Months Ended
	Dec. 31, 2025 USD ($) installment shares	Dec. 31, 2024 shares	Dec. 31, 2023 shares	Dec. 31, 2022	Dec. 31, 2021 installment
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares issued (in shares) \| shares	637
Equity-based compensation expense \| $	$ 29.7
Proceeds from stock options exercised \| $	$ 13.6
Stock Options
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Period for recognition	1 year 9 months 21 days
Board of Directors and Managing Directors \| Stock Options
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares issued (in shares) \| shares	600	800	900
Award vesting period	3 years			3 years	4 years
Number of quarter installment \| installment	12
Number of annual installment \| installment					3
Maximum contract term	10 years

Intangible assets - Components and Expected Amortization (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Finite-Lived Intangible Assets, Net [Abstract]
Less accumulated amortization	$ (10,856)	$ (6,294)
Intangible assets, net	39,700	25,075
Amortization expense	4,600	3,200	$ 1,700
Finite-Lived Intangible Assets, Net, Amortization Expense, Rolling Maturity [Abstract]
2026	5,779
2027	5,764
2028	5,764
2029	5,704
2030 and thereafter	16,688
Intangible assets, net	39,700	25,075
Computer software & web domain
Finite-Lived Intangible Assets, Net [Abstract]
Intangible assets, gross	$ 38,738	24,475
Weighted average amortization period (years)	7 years 5 months 23 days
Books of business
Finite-Lived Intangible Assets, Net [Abstract]
Intangible assets, gross	$ 11,817	$ 6,895
Weighted average amortization period (years)	6 years 6 months 7 days

Franchise fees receivable (Tables)

12 Months Ended

Dec. 31, 2025

Receivables [Abstract]

Schedule of Balance of Franchise Fees Receivable

The balance of Franchise fees receivable included in receivable from franchisees in the consolidated balance sheets consisted of the following (in thousands):


	December 31,
	2025		2024
Franchise fees receivable	$	4,844	$	6,263
Less: Unamortized discount	(904)		(1,671)
Less: Allowance for uncollectible franchise fees	(40)		(35)
Total franchise fees receivable	$	3,900	$	4,557

Activity in the allowance for uncollectible agency fees was as follows (in thousands):



Balance at December 31, 2023	$	508
Charges to bad debts	1,469
Write offs	(1,614)
Balance at December 31, 2024	$	363
Charges to bad debts	1,316
Write offs	(1,190)
Balance at December 31, 2025	$	489

Schedule of Allowance For Uncollectible Franchise Fees

Activity in the allowance for uncollectible franchise fees was as follows (in thousands):



Balance at December 31, 2023	$	223
Charges to bad debts	404
Write offs	(592)
Balance at December 31, 2024	35
Charges to bad debts	142
Write offs	(137)
Balance at December 31, 2025	$	40

Allowance for uncollectible agency fees

12 Months Ended

Dec. 31, 2025

Receivables [Abstract]

Allowance for uncollectible agency fees

Activity in the allowance for uncollectible agency fees was as follows (in thousands):



Balance at December 31, 2023	$	508
Charges to bad debts	1,469
Write offs	(1,614)
Balance at December 31, 2024	$	363
Charges to bad debts	1,316
Write offs	(1,190)
Balance at December 31, 2025	$	489

Stockholders' equity

12 Months Ended

Dec. 31, 2025

Equity [Abstract]

Stockholders' equity

Stockholder's equity

Class A Common Stock

GSHD has a total of 24,653 thousand and 24,668 thousand shares of its Class A common stock outstanding at December 31, 2025 and 2024, respectively. Each share of Class A common stock holds economic rights and entitles its holder to one vote per share on all matters submitted to a vote of the stockholders of GSHD.

Class B Common Stock

GSHD has a total of 11,935 thousand and 12,620 thousand shares of its Class B common stock outstanding at December 31, 2025 and 2024, respectively. Each share of Class B common stock has no economic rights but entitles its holder to one vote per share on all matters submitted to a vote of the stockholders of GSHD.

Holders of Class A common stock and Class B common stock vote together as a single class on all matters presented to GSHD's stockholders for their vote or approval, except as otherwise required by applicable law, by agreement, or by GSHD's certificate of incorporation.

Earnings Per Share

The following table sets forth the calculation of basic earnings per share ("EPS") based on net income attributable to GSHD for the years ended December 31, 2025, 2024, and 2023, divided by the basic weighted average number of Class A common stock as of December 31, 2025, 2024, and 2023 (in thousands, except per share amounts).

Diluted EPS of Class A common stock is computed by dividing net income attributable to GSHD by the weighted average number of shares of Class A common stock outstanding, adjusted to give effect to potentially dilutive securities.

Shares of the Company’s Class B common stock do not share in the earnings or losses attributable to Goosehead Insurance, Inc. and are therefore not participating securities. As such, separate presentation of basic and diluted earnings per share of Class B common stock under the two-class method has not been presented. Shares of the Company’s Class B common stock are, however, considered potentially dilutive shares of Class A common stock because shares of Class B common stock, together with the related LLC Units, are exchangeable into shares of Class A common stock on a one-for-one basis. The Company calculates the effects of the conversion of Class B shares to Class A shares using the "if-converted" method and includes such effects in the calculation of diluted EPS if the effects are dilutive.

The following table summarizes the calculation of EPS for the years ended December 31, 2025, 2024, and 2023 (in thousands):


	Year Ended December 31,
	2025		2024		2023
Numerator:
Net income attributable to GSHD - Basic	$	27,831	$	30,426	$	14,140
Add: net income attributable to noncontrolling interests(1)	16,620		18,687		9,556
Less: income tax effect on income attributable to noncontrolling interests assuming conversion of Class B common shares(1)	(4,837)		(4,767)		(2,524)
Net income available to GSHD - Diluted	$	39,614	$	44,347	$	21,172

Denominator:
Basic EPS
Weighted average outstanding Class A common shares - Basic	24,975		24,657		23,929
Earnings per share of Class A common stock - Basic	$	1.11	$	1.23	$	0.59

Diluted EPS
Weighted average outstanding Class A common shares - Basic	24,975		24,657		23,929
Effect of dilutive securities:
Weighted average outstanding Class B common shares (if-converted)(1)	12,224		12,749		13,769
Stock options(2)	905		895		657
Weighted average outstanding Class A common shares - Diluted	38,103		38,301		38,356

Earnings per share of Class A common stock - Diluted	$	1.04	$	1.16	$	0.55

(1) For the years ended December 31, 2025, 2024, and 2023, the impact of the conversion of Class B common shares to Class A common shares calculated under the if-converted method was dilutive, and as such, (a) 12,224 thousand, 12,749 thousand, and 13,769 thousand common shares (assuming the conversion of all outstanding class B common stock) were included in the Weighted average outstanding Class A common shares - Diluted and (b) $11.8 million, $13.9 million, and $7.0 million of noncontrolling interest net income (after incremental tax effect from assuming conversion of all outstanding class B common stock), was added back to Net income available to GSHD - Diluted.

(2) The dilutive effect of stock options is computed using the treasury stock method. 731 thousand, 869 thousand, and 1,560 thousand stock options were excluded from the computation of diluted earnings per share of Class A common stock for the years ended December 31, 2025, 2024 and 2023 because the effect would have been anti-dilutive.

Share Repurchase Program

On April 24, 2024, our board of directors approved a share repurchase program with authorization to purchase up to $100 million of our Class A common stock, which expired on March 31, 2025.

On April 23, 2025, our board of directors approved a new share repurchase program with authorization to purchase up to $100 million of our Class A common stock through May 1, 2026. The share repurchase program does not require the Company to acquire any dollar amount or number of shares of common stock and may be modified, suspended, or discontinued at any time. The timing, manner, price and amount of any repurchases will be determined at the discretion of management in accordance with applicable securities laws and other restrictions. Class A common stock acquired under the program will be retired upon repurchase. Additionally, for every repurchased share of Class A common stock, the Company will direct GF to repurchase, at the price paid to repurchase such share, and cancel an LLC unit of GF held by the Company.

During the year ended December 31, 2025, the Company repurchased and retired 1,014 thousand shares of Class A common stock for an aggregate $81.7 million. During the year ended December 31, 2024, the Company repurchased and retired 1,045 thousand shares of Class A common stock for an aggregate $63.2 million. All repurchases were made in open-market transactions and recorded at their aggregate transaction cost inclusive of commissions and excise taxes. As of December 31, 2025, the Company had remaining authorization under the share repurchase program to repurchase up to $18.3 million of the Company's Class A common stock.

Subsequent Event

On February 17, 2026, our board of directors extended our share repurchase program, increasing the authorization by $180.0 million and extending the program through May 1, 2027. With this increase, the Company has a total remaining authorization under the extended repurchase program of up to $198.3 million of the Company's Class A common stock. The share repurchase program does not require the Company to acquire any dollar amount or number of shares of common stock and may be modified, suspended, or discontinued at any time. The timing, manner, price and amount of any repurchases will be determined at the discretion of management in accordance with applicable securities laws and other restrictions. Class A common stock acquired under the program will be retired upon repurchase. Additionally, for every repurchased share of Class A common stock, the Company will direct GF to repurchase and cancel an LLC unit of GF held by the Company, at a price per LLC unit equal to the price paid for the corresponding share of Class A common stock.

- Definition

The entire disclosure for equity.

+ References

+ Details

Debt - Narrative (Details)		12 Months Ended
Debt - Narrative (Details)	Jul. 09, 2025	Dec. 31, 2025 USD ($)	Dec. 31, 2024 USD ($)	Dec. 31, 2023 USD ($)	Jan. 08, 2025 USD ($)	Apr. 24, 2024 USD ($)	Jul. 21, 2021 USD ($)	Jul. 20, 2021 USD ($)
Line of Credit
Debt Instrument [Line Items]
Additional commitments						$ 25,000,000
Remaining borrowing availability		$ 75,000,000.0
Line of Credit \| Revolving Credit Facility
Debt Instrument [Line Items]
Maximum borrowing availability							$ 50,000,000.0	$ 25,000,000.0
Additional commitments						25,000,000
Revolver balance		0
Interest expense		$ 200,000	$ 200,000	$ 100,000
Line of Credit \| Revolving Credit Facility \| Revolving Credit Facility Due 2032
Debt Instrument [Line Items]
Maximum borrowing availability					$ 75,000,000
Debt issuance costs					1,800,000
Notes Payable to Banks
Debt Instrument [Line Items]
Principal amount of debt								$ 80,000,000.0
Effective interest rate		7.17%
Secured Debt
Debt Instrument [Line Items]
Principal amount of debt							$ 100,000,000.0
EBITDA ratio		5.00
Secured Debt \| 2025 Initial Term Loan
Debt Instrument [Line Items]
Principal amount of debt					300,000,000
Debt issuance costs					$ 6,800,000
Decrease to applicable interest rate (percent)	0.0050
Interest rate	3.00%
Secured Debt \| Term Loans
Debt Instrument [Line Items]
Periodic payment		$ 700,000
Secured Debt \| Debt Repayment, Balloon Payment
Debt Instrument [Line Items]
Periodic payment		$ 280,500,000
Second Amended and Restated Credit Agreement
Debt Instrument [Line Items]
Maximum borrowing availability						$ 75,000,000

Equity-based compensation - Summary of Stock Option Activity (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Stock Options
Beginning balance, outstanding (in shares)	3,263
Granted (in shares)	637
Exercised (in shares)	(309)
Forfeited (in shares)	(56)
Expired (in shares)	(100)
Ending balance, outstanding, (in shares)	3,436	3,263
Options vested and exercisable as of December 31, 2025 (in shares)	2,091
Options unvested as of December 31, 2025 (in shares)	1,344
Weighted-average Exercise Price
Beginning balance, outstanding, weighted average exercise price (in dollars per share)	$ 68.50
Granted (in dollars per share)	106.42
Exercised (in dollars per share)	43.75
Forfeited (in dollars per share)	68.02
Expirations (in dollars per share)	125.79
Ending balance, outstanding, weighted average exercise price (in dollars per share)	76.11	$ 68.50
Options vested and exercisable as of December 31, 2025 (in dollars per share)	71.09
Options unvested as of December 31, 2025 (in dollars per share)	$ 83.93
Aggregate Intrinsic Value
Outstanding as of December 31, 2025	$ 51,810
Options vested and exercisable as of December 31, 2025	42,923
Options unvested as of December 31, 2025	$ 8,887
Outstanding as of December 31, 2025, Weighted-average Remaining Contractual Life (Years)	6 years 10 months 17 days
Options vested and exercisable as of December 31, 2025, Weighted-average Remaining Contractual Life (Years)	5 years 10 months 24 days
Options expected to vest as of December 31, 2025, Weighted-average Remaining Contractual Life (Years)	8 years 4 months 24 days
Weighted-average grant-date fair value of options granted (in dollars per share)	$ 46.36	$ 32.41	$ 19.08
Total intrinsic value of options exercised	$ 21,435	$ 27,106	$ 16,424
Total fair value of shares vested during the year	$ 28,555	$ 24,645	$ 23,269

Leases (Tables)

12 Months Ended

Dec. 31, 2025

Leases [Abstract]

Schedule of Lease Information, Rent Expense and Supplemental Cash Flow Information

The following table provides information related to the Company’s leases as of December 31, 2025 and 2024 (in thousands):


	December 31,
	2025			2024
Right-of-use assets	$	34,087		$	37,420

Short term lease liabilities	8,666			6,535
Long term lease liabilities	51,168			54,536
Total lease liabilities	59,834			61,071

Weighted average remaining lease term (in years)	5.87			6.71
Weighted average incremental borrowing rate	5.5		%	5.3		%

The following schedule shows the components of lease cost for the years ended December 31, 2025 and 2024 (in thousands):


	December 31,
	2025		2024
Gross operating lease cost	$	7,923	$	8,074
Sublease income	(1,082)		(672)
Net lease cost	$	6,841	$	7,402

The following is a schedule of supplemental cash flow information related to leases for the year ended December 31, 2025 and 2024 (in thousands):


	December 31,
	2025		2024
Cash paid for amounts included in the measurement of lease liabilities
Operating cash flows from operating leases	$	(9,250)	$	(11,267)

Right of use assets obtained in exchange for lease obligation
Operating leases	$	5,713	$	4,931

Schedule of Future Maturity of Lease Liability

The following is a schedule of future maturity of lease liability as of December 31, 2025 (in thousands):



2026	$	11,483
2027	13,083
2028	12,348
2029	11,192
2030	8,341
Thereafter	14,414
Total lease payments	70,861
Less: imputed interest	(11,026)
Future maturity of lease liability	$	59,834

Cybersecurity Risk Management and Strategy Disclosure	12 Months Ended
Cybersecurity Risk Management and Strategy Disclosure	Dec. 31, 2025
Cybersecurity Risk Management, Strategy, and Governance [Line Items]
Cybersecurity Risk Management Processes for Assessing, Identifying, and Managing Threats [Text Block]	Cybersecurity Risk Management At Goosehead, cybersecurity risk management is an integral part of our overall enterprise risk management system. Our cybersecurity risk management program is modeled after recognized data protection principles, such as the National Institute of Standards and Technology’s Cybersecurity Framework (NIST CSF) and the National Association of Insurance Commissioners (NAIC) Data Security Model Law. These and other industry best practices provide the framework for identifying, monitoring, assessing and managing cybersecurity threats and incidents, including threats and incidents associated with the use of applications developed, and services provided, by third-party vendors and service providers, and facilitating coordination across different departments of the Company. Our cybersecurity team, led by our Director, IT Security & Compliance, is responsible for assessing and maintaining our cybersecurity risk management program. We also have a cybersecurity committee, comprised of cross- functional key business and technical leaders in the Company as well as the heads of our legal, governance, risk and compliance functions. The cybersecurity team identifies and assesses material cybersecurity risk by performing internal audits against cybersecurity controls and through regular consultations with, deliberation by, and recommendations from, our cybersecurity committees. Our cybersecurity team and cybersecurity committees utilize various tools and services designed to identify, monitor, assess and manage actual cybersecurity risk, including risks from cybersecurity threats associated with the use of third-party vendors and service providers. The cybersecurity team manages and maintains a risk register, incorporates risk mitigation items within our cybersecurity plans, conducts periodic reviews (primarily through our cybersecurity committees) of our mitigation and progress, and utilizes a third-party security risk management program both to screen third-party vendors and service providers prior to onboarding and to periodically re-evaluate existing third-party vendors and service providers based on risk classification. Our cybersecurity program includes steps for assessing the severity of a cybersecurity threat or incident, identifying the source of a cybersecurity threat or incident (including whether such cybersecurity threat or incident is associated with a third-party vendor or service provider), implementing cybersecurity countermeasures and mitigation strategies, and informing management and our board of directors of material cybersecurity threats and incidents. The cybersecurity team also conducts regular vulnerability assessments, and our cybersecurity and risk management teams perform annual risk assessments. We utilize a third party to conduct regular risk assessments of our new and existing third-party vendors and service providers and a separate vendor performs penetration testing annually. All users of our information systems receive regular cybersecurity awareness training, and our cybersecurity team provides annual training to all employees.
Cybersecurity Risk Management Processes Integrated [Flag]	true
Cybersecurity Risk Management Processes Integrated [Text Block]	At Goosehead, cybersecurity risk management is an integral part of our overall enterprise risk management system.
Cybersecurity Risk Management Third Party Engaged [Flag]	true
Cybersecurity Risk Third Party Oversight and Identification Processes [Flag]	true
Cybersecurity Risk Materially Affected or Reasonably Likely to Materially Affect Registrant [Flag]	false
Cybersecurity Risk Board of Directors Oversight [Text Block]	Management is responsible for identifying, monitoring, assessing and managing material cybersecurity risks on an ongoing basis by establishing processes designed to ensure that potential cybersecurity risks are monitored, putting in place appropriate mitigation and remediation measures, and maintaining cybersecurity programs. Our cybersecurity programs are under the direction of our Director, IT Security & Compliance, who directs our cybersecurity team and oversees the prevention, detection, mitigation, and remediation of cybersecurity threats and incidents. Our Director, IT Security & Compliance has over 25 years of experience in IT systems architecture, application development, and cybersecurity, and is certified in software development, systems, AI and machine learning, database, and networking. As discussed above, we also have a cybersecurity committee, which consists of cross-functional key business and technical leaders in the Company as well as the heads of our governance, risk and compliance functions. Our cybersecurity committee meets monthly to address cybersecurity risks and evaluate our cybersecurity program. Management, including our Director, IT Security & Compliance and our cybersecurity committees, updates our General Counsel on the Company’s cybersecurity programs, material cybersecurity risks and mitigation strategies on a monthly basis. Our General Counsel provides quarterly cybersecurity reports to the audit committee of the board of directors that cover, among other topics, third-party assessments of the Company’s cybersecurity programs and any updates to the Company’s cybersecurity programs and mitigation strategies, and other cybersecurity developments. Our General Counsel will also provide updates on cybersecurity threats and incidents to the audit committee and/or the board of directors as part of our incident response processes, based on management’s assessment of risk. Our board of directors has ultimate oversight responsibility for our overall enterprise risk management and is responsible for ensuring that management has processes in place designed to identify, monitor and evaluate cybersecurity risks to which the Company is exposed and to implement processes and programs to manage cybersecurity risks and mitigate and remediate cybersecurity threats and incidents. In particular, the board of directors has entrusted the audit committee with oversight of our cybersecurity program and related risks. Our General Counsel meets with the audit committee of the board of directors on at least a quarterly basis to review and discuss our cybersecurity and other information technology strategies and policies. In 2025, we did not identify any cybersecurity incidents that have materially affected or are reasonably likely to materially affect our business strategy, results of operations, or financial condition. However, despite our efforts, we cannot eliminate all risks from cybersecurity threats or incidents, or provide assurances that we have not experienced an undetected cybersecurity incident. For more information about these risks, please see “Risk Factors – Risks relating to intellectual property, data privacy and cybersecurity” in this annual report on Form 10-K.
Cybersecurity Risk Board Committee or Subcommittee Responsible for Oversight [Text Block]	Our board of directors has ultimate oversight responsibility for our overall enterprise risk management and is responsible for ensuring that management has processes in place designed to identify, monitor and evaluate cybersecurity risks to which the Company is exposed and to implement processes and programs to manage cybersecurity risks and mitigate and remediate cybersecurity threats and incidents.
Cybersecurity Risk Process for Informing Board Committee or Subcommittee Responsible for Oversight [Text Block]	Our General Counsel meets with the audit committee of the board of directors on at least a quarterly basis to review and discuss our cybersecurity and other information technology strategies and policies.
Cybersecurity Risk Role of Management [Text Block]	Our cybersecurity programs are under the direction of our Director, IT Security & Compliance, who directs our cybersecurity team and oversees the prevention, detection, mitigation, and remediation of cybersecurity threats and incidents. Our Director, IT Security & Compliance has over 25 years of experience in IT systems architecture, application development, and cybersecurity, and is certified in software development, systems, AI and machine learning, database, and networking. As discussed above, we also have a cybersecurity committee, which consists of cross-functional key business and technical leaders in the Company as well as the heads of our governance, risk and compliance functions. Our cybersecurity committee meets monthly to address cybersecurity risks and evaluate our cybersecurity program. Management, including our Director, IT Security & Compliance and our cybersecurity committees, updates our General Counsel on the Company’s cybersecurity programs, material cybersecurity risks and mitigation strategies on a monthly basis. Our General Counsel provides quarterly cybersecurity reports to the audit committee of the board of directors that cover, among other topics, third-party assessments of the Company’s cybersecurity programs and any updates to the Company’s cybersecurity programs and mitigation strategies, and other cybersecurity developments. Our General Counsel will also provide updates on cybersecurity threats and incidents to the audit committee and/or the board of directors as part of our incident response processes, based on management’s assessment of risk. Our board of directors has ultimate oversight responsibility for our overall enterprise risk management and is responsible for ensuring that management has processes in place designed to identify, monitor and evaluate cybersecurity risks to which the Company is exposed and to implement processes and programs to manage cybersecurity risks and mitigate and remediate cybersecurity threats and incidents. In particular, the board of directors has entrusted the audit committee with oversight of our cybersecurity program and related risks. Our General Counsel meets with the audit committee of the board of directors on at least a quarterly basis to review and discuss our cybersecurity and other information technology strategies and policies.
Cybersecurity Risk Management Positions or Committees Responsible [Flag]	true
Cybersecurity Risk Management Positions or Committees Responsible [Text Block]	Management, including our Director, IT Security & Compliance and our cybersecurity committees, updates our General Counsel on the Company’s cybersecurity programs, material cybersecurity risks and mitigation strategies on a monthly basis. Our General Counsel provides quarterly cybersecurity reports to the audit committee of the board of directors that cover, among other topics, third-party assessments of the Company’s cybersecurity programs and any updates to the Company’s cybersecurity programs and mitigation strategies, and other cybersecurity developments. Our General Counsel will also provide updates on cybersecurity threats and incidents to the audit committee and/or the board of directors as part of our incident response processes, based on management’s assessment of risk. Our board of directors has ultimate oversight responsibility for our overall enterprise risk management and is responsible for ensuring that management has processes in place designed to identify, monitor and evaluate cybersecurity risks to which the Company is exposed and to implement processes and programs to manage cybersecurity risks and mitigate and remediate cybersecurity threats and incidents. In particular, the board of directors has entrusted the audit committee with oversight of our cybersecurity program and related risks. Our General Counsel meets with the audit committee of the board of directors on at least a quarterly basis to review and discuss our cybersecurity and other information technology strategies and policies.
Cybersecurity Risk Management Expertise of Management Responsible [Text Block]	Our cybersecurity programs are under the direction of our Director, IT Security & Compliance, who directs our cybersecurity team and oversees the prevention, detection, mitigation, and remediation of cybersecurity threats and incidents. Our Director, IT Security & Compliance has over 25 years of experience in IT systems architecture, application development, and cybersecurity, and is certified in software development, systems, AI and machine learning, database, and networking.
Cybersecurity Risk Process for Informing Management or Committees Responsible [Text Block]	Management, including our Director, IT Security & Compliance and our cybersecurity committees, updates our General Counsel on the Company’s cybersecurity programs, material cybersecurity risks and mitigation strategies on a monthly basis. Our General Counsel provides quarterly cybersecurity reports to the audit committee of the board of directors that cover, among other topics, third-party assessments of the Company’s cybersecurity programs and any updates to the Company’s cybersecurity programs and mitigation strategies, and other cybersecurity developments. Our General Counsel will also provide updates on cybersecurity threats and incidents to the audit committee and/or the board of directors as part of our incident response processes, based on management’s assessment of risk.
Cybersecurity Risk Management Positions or Committees Responsible Report to Board [Flag]	true

Litigation	12 Months Ended
Litigation	Dec. 31, 2025
Loss Contingency, Information about Litigation Matters [Abstract]
Litigation	Litigation From time to time, GSHD may be involved in various legal proceedings, lawsuits and claims incidental to the conduct of the Company's business. The Company records accruals for legal contingencies to the extent that it has concluded that it is probable that a liability has been incurred and the amount of the loss can be reasonably estimated. When a material loss contingency is reasonably possible but not probable, the Company does not record a liability, but instead discloses the nature and the amount of the claim, and an estimate of the loss or range of loss, if such an estimate can be made. In the opinion of the Company's management, the likely results of any ongoing legal matters are not expected, either individually or in the aggregate, to have a material adverse effect on the Company's financial position, results of operations or cash flows. On November 10, 2022, a verified stockholder class action complaint for declaratory relief, captioned Mickey Dollens v. Goosehead Insurance, Inc., C.A. No. 2022-1018-JTL, was filed in the Court of Chancery of the State of Delaware (the “Dollens Action”), alleging certain corporate governance documents adopted by the Company were invalid under Delaware law. On August 8, 2023, the parties entered into a proposed settlement providing for certain non-monetary benefits to the class (i.e., revisions to the Company's Stockholder Agreement). Additionally, the plaintiffs have petitioned the Court for attorneys' fees and litigation expenses. The matter is currently stayed. While there can be no assurance regarding the ultimate outcome of the petition, the Company believes a potential loss, if any, would not be material.

Basis of presentation and significant accounting policies

12 Months Ended

Dec. 31, 2025

Accounting Policies [Abstract]

Basis of presentation and significant accounting policies

Basis of Presentation

The accompanying audited consolidated financial statements of GSHD and our subsidiaries are presented in accordance with the rules and regulations of the SEC for annual reports on Form 10-K and are prepared in accordance with U.S. GAAP. All intercompany accounts and transactions have been eliminated in consolidation.

Reclassification

Certain amounts previously reported in the prior period financial statements have been reclassified for comparative purposes to conform to the current period's presentation.

Significant accounting policies

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reported period. Accordingly, actual results could differ from those estimates as more information becomes known.

Cash and cash equivalents

The Company maintains its cash in bank deposit accounts that, at times, may exceed federally insured limits; however, the Company has not historically experienced any losses in these accounts. The Company believes it is not exposed to any significant credit risk.

The Company earns interest on its cash balance that is held in interest-bearing checking accounts. During the years ended December 31, 2025 and 2024, the Company recognized $2.9 million and $1.6 million, respectively, in interest income within Other income (expense) in the Consolidated Statements of Operations. No interest was earned during the year ended December 31, 2023. As of December 31, 2025, 2024 and 2023, the Company did not have any cash equivalents.

Restricted cash

The Company holds premiums received from the insured, but not yet remitted to the insurance carrier in a fiduciary capacity. Premiums received but not yet remitted included in restricted cash were $3.5 million and $3.7 million as of December 31, 2025 and 2024, respectively.


	December 31,
	2025		2024		2023
Cash and cash equivalents	$	34,390	$	54,280	$	41,956
Restricted cash	3,547		3,693		2,091
Cash and cash equivalents, and restricted cash	$	37,937	$	57,973	$	44,047

Commissions and agency fees receivable

Upon issuance of a new policy, the Company typically collects the first premium payment from the insured and then remits the full premium amount to the insurance carrier. The insurance carrier collects the remaining premiums directly from the insured and remits the applicable commissions to the Company. Accordingly, as reported in the accompanying consolidated balance sheets, commissions are receivables from the insurance carriers. These direct-bill arrangements consist of a high volume of transactions with small premium amounts, with the billing controlled by the insurance carriers. The income statement and balance sheet effects of the commissions are recorded at the

contract effective date and generally are based on a percentage of premiums for insurance coverage. During 2025, the Company wrote with over 200 insurance carriers, of which 76 provided national coverage. In 2025, two carriers represented more than 10% of total revenue at 19% and 13%. In 2024, three carriers represented more than 10% of total revenue at 19%, 15%, and 10%. In 2023, two carriers represented more than 10% of total revenue at 16% and 12%.

In select states, agents have the option to charge an agency fee for the placement of the insurance policy. These non-refundable fees are recorded as receivable on the date the policy is effective with the insurance carrier.

Allowance for uncollectible agency fees

The Company records agency fees receivable net of an allowance for estimated uncollectible accounts to reflect any loss anticipated for the related agency fees receivable balances, which anticipated loss is charged to bad debts. The agency fees receivable balance consists of numerous small-balance, homogeneous accounts. The Company calculates the allowance based on collection history and writes off all uncollected agency fee balances outstanding over ninety days.

Receivable from franchisees

Receivable from franchisees consists of franchise fees receivable net of an allowance for uncollectible franchise fees and unamortized discount on franchise fees, royalty fees receivable, and notes receivable from franchisees.

Franchise fees receivable

At the start date of the franchise agreement, the Company records an entry to establish a franchise fees receivable and a contract liability. The contract liability will be amortized to franchise fees within Franchise revenues over the 10-year life of the franchise contract. Franchisees have historically had the option to pay the full amount of franchise fees up front or to pay a deposit up front and the remaining balance by payment plan over time. The franchisees that elected to pay the initial franchise fee over time pay in total an amount that exceeds the amount due had they paid the full amount up front. As such, the payment plan option is treated as a zero-interest rate note, which creates an imputation of interest. The imputed interest is recorded as a discount on the franchise fee receivable and amortized using the effective interest rate method over the life of the payment plan. The amount of interest recorded in 2025, 2024, and 2023 related to franchise fees on a payment plan was $0.7 million, $0.9 million, and $1.4 million, respectively, and is included in Interest income.

Allowance for uncollectible franchise fees receivable

The Company records franchise fees receivable net of an allowance for estimated uncollectible accounts to reflect any loss anticipated related to the franchise fees receivable balances, which anticipated loss is charged to bad debts. The franchise fees receivable balance consists of numerous small-balance, homogeneous accounts. The Company calculates the allowance based on our history of write offs for all franchise accounts. Franchise fees receivable and the related allowance are written off if the franchisee owing the balance terminates.

Royalty fees receivable

Royalty fees are recorded at the point in time when the policy becomes effective with the insurance carrier. The royalty fees are secured by the commissions of the franchisee with no historical losses incurred for uncollectible royalty fees. As such, there is no allowance for doubtful accounts relating to royalty fees.

Revenue recognition

Goosehead provides personal and commercial property and casualty insurance brokerage services for its clients through a network of corporate-owned locations and franchise units. Goosehead is compensated for the insurance brokerage services that it provides for clients in the form of commissions, agency fees, royalty fees, and contingent commissions. The Company estimates revenue and constrains the estimates such that it is probable there will not be a significant reversal of revenue. The Company adjusts its estimate of revenue recognized based on cash collections.

The Company also recognizes revenue for initial franchise fees generated from a contract between the Company and a franchisee. Initial franchise fees are recognized as revenue over the 10-year life of the franchise contract, beginning on the start date of the contract.

Certain costs to obtain or fulfill a contract are capitalized. The Company capitalizes the commission payments paid to obtain new franchise contracts. These deferred costs are amortized over the expected life of the underlying franchise fee, and are included in Other assets in the Company's consolidated balance sheets.

See Note 3 Revenues for further explanation of the Company's revenue recognition policy.

Property & equipment

The Company carries fixed assets at cost, less accumulated depreciation, as stated in the accompanying consolidated balance sheets. Depreciation of property and equipment is calculated using the straight-line method over the estimated useful life of five years for furniture, fixtures and equipment and three years for computer equipment. Leasehold improvements are also amortized using the straight-line method and are amortized over the shorter of the remaining term of the lease or the useful life of the improvement. Expenditures for improvements are capitalized, and expenditures for maintenance and repairs are expensed as incurred. Upon sale or retirement, the cost and related accumulated depreciation and amortization is removed from the related accounts, and the resulting gain or loss, if any, is reflected in income.

Intangible assets

Intangible assets are stated at cost less accumulated amortization and reflect amounts paid for the Company’s web domain, computer software costs, and books of business (customer accounts). The web domain is amortized over a useful life of fifteen years, software costs are amortized over a useful life of three to ten years, and books of business are amortized over a useful life of eight years.

In May 2023, the Company entered into an agreement to purchase Vivint Smart Home's insurance Book of Business, for which the Company paid $5.8 million in cash consideration. We made no purchases of books of business during the year ended December 31, 2024. Total purchases of books of business during the year ended December 31, 2025 were $4.9 million.

Asset Impairment

The Company reviews all of its identifiable assets for impairment periodically and whenever events or changes in business circumstances indicate that the carrying value of the assets may not be recoverable. In reviewing identifiable assets, if the undiscounted future cash flows were less than the carrying amount of the respective assets, an indicator of impairment would exist, and further analysis would be required to determine whether or not a loss would need to be charged against current period earnings as a component of general and administrative expenses.

Based on a review of tangible assets during the year ended December 31, 2025, the Company identified three office leases that would be exited or subleased and completed a recoverability assessment for assets at each location. Based on the results of the recoverability assessment, the Company determined that the undiscounted cash flows of the assets were below their carrying values. As a result, the Company compared the fair values of the assets to their carrying values and recorded an impairment expense of $1.6 million for property and equipment and $3.1 million for right-of-use asset for the amount the carrying values exceeded the fair values. The Company determined the fair values by estimating sublease cash flows based on market rates for similar properties and discounted them using the Company's internal borrowing rate.

Based on a review of tangible assets during the year ended December 31, 2024, the Company identified one office lease that would be subleased and completed a recoverability assessment for assets at that location. Based on the results of the recoverability assessment, the Company determined that the undiscounted cash flows of the assets were below their carrying values. As a result, the Company compared the fair values of the assets to their carrying values and recorded an impairment expense of $0.1 million of property and equipment and $0.2 million of right-of-use asset for the amount the carrying values exceeded the fair values. The Company determined the fair values by estimating sublease cash flows based on market rates for similar properties and discounted them using the Company's internal borrowing rate.

Based on a review of tangible assets during the year ended December 31, 2023, the Company identified two office leases that will be subleased and completed a recoverability assessment for assets at those locations. Based on the results of the recoverability assessment, the Company determined that the undiscounted cash flows of the assets were below their carrying values. As a result, the Company compared the fair values of the assets to their carrying values and recorded an impairment expense of $1.4 million of property and equipment and $1.1 million of right-of-use asset for the amount the carrying values exceeded the fair values. The Company determined the fair values by estimating sublease cash flows based on market rates for similar properties and discounted them using the Company's internal borrowing rate.

Based on a review of intangible assets during the year ended December 31, 2023, the Company identified a group of internally-developed software assets that had not been placed into service and would not be completed. As a result, the Company determined the assets had no fair value and recorded an impairment expense of $1.1 million related to the asset group.

No additional impairment was identified during the years ended December 31, 2025, 2024, and 2023.

Premiums payable

Premiums payable represent premium payments that have been received from insureds but not yet remitted to the insurance carriers.

Deferred financing costs

Deferred financing costs incurred in connection with the issuance of debt are capitalized and amortized to interest expense in accordance with the related debt agreements. Deferred financing costs for existing debt facilities are included as a reduction in notes payable on the accompanying consolidated balance sheets while deferred financing costs incurred for debt facilities not yet consummated as of the end of a reporting period are included in other assets on the accompanying consolidated balance sheets.

Lease Accounting

The primary leased asset class of the Company is real estate. For leases with an original term longer than one year, lease liabilities are initially recognized on the lease commencement date based on the present value of the future minimum lease payments over the lease term, including non-lease components such as fixed common area maintenance costs and other fixed costs. A corresponding right-of-use ("ROU") asset is initially recognized equal to the lease liability adjusted for any lease prepayments, initial direct costs and lease incentives, and amortized into rent expense, which is included in general and administrative expenses in the consolidated statements of operations.

The discount rates used in determining the present value of leases represent our collateralized borrowing rate considering each lease's term. Certain leases have options to renew or terminate the lease that can be exercised at the discretion of the Company. These options are included in the lease term when it is reasonably certain that we will exercise that option. Rent expense is generally recognized on a straight-line basis over the lease term and included in General and administrative expenses in the Consolidated Statements of Operations. See Note 15 for further information.

Income Taxes

The Company accounts for income taxes pursuant to the asset and liability method, which requires the recognition of deferred income tax assets and liabilities related to the expected future tax consequences arising from temporary differences between the carrying amounts and tax bases of assets and liabilities based on enacted statutory tax rates applicable to the periods in which the temporary differences are expected to reverse. Any effects of changes in income tax rates or laws are included in income tax expense in the period of enactment.

Advertising

The Company expenses advertising costs as they are incurred. Advertising expense for the years ended December 31, 2025, 2024, and 2023 was $1.3 million, $1.0 million, and $0.9 million, respectively, and is included within general and administrative expenses in the consolidated statements of operations.

Recently adopted accounting pronouncements

In November 2023, the FASB issued ASU No. 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. The amendments require enhanced disclosures of significant segment expenses and other segment items, provide for the disclosure of additional measures of a segment's profit or loss used by the chief operating decision maker, require that all annual disclosures about a reportable segment's profit or loss and assets be included in interim periods, and provide new segment reporting requirements for entities with a single reportable segment. The Company adopted this ASU for the annual period ended December 31, 2024 and the amendments have been applied retrospectively to all periods presented. Refer to our segment disclosure in "Note 16. Segment information" for more information.

In December 2023, the FASB issued ASU No. 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures. This standard requires the Company to provide further disaggregated income tax disclosures for specific categories on the effective tax rate reconciliation, as well as additional information about federal, state/local and foreign income taxes. The standard also requires the Company to annually disclose its income taxes paid (net of refunds received), disaggregated by jurisdiction. This guidance is effective for fiscal years beginning after December 15, 2024, with early adoption permitted. The standard is to be applied on a prospective basis, although optional retrospective application is permitted. The Company adopted this ASU for the annual period ended December 31, 2025. Refer to our income tax disclosure in "Note 10. Income taxes" for more information.

Accounting pronouncements not yet adopted

In November 2024, the FASB issued ASU No. 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses. The amendment requires additional disclosures of certain costs and expenses within the notes to the consolidated financial statements. Additionally, in January 2025, the FASB issued ASU No. 2025-01, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Clarifying the Effective Date, which clarified that the updates are effective for annual reporting periods beginning after December 15, 2026, and interim periods thereafter. The Company is currently evaluating the impact this guidance will have on its consolidated financial statement disclosures.

In July 2025, the FASB issued ASU No. 2025-05, Financial Instruments—Credit Losses—(Topic 326)—Measurement of Credit Losses for Account Receivable and Contract Assets. The amendments provide for a practical expedient that an entity may assume that conditions as of the balance sheet date remain unchanged over the remaining life of the asset when estimating expected credit losses for current accounts receivable and current contract assets arising from revenue transactions from contracts with customers. The guidance is effective for annual reporting periods beginning after December 15, 2025, and should be applied prospectively. The Company is currently evaluating the impact this guidance will have on its consolidated financial statements.

In September 2025, the FASB issued ASU No. 2025-06, Intangibles—Goodwill and Other—Internal-Use Software (Subtopic 350-40)—Targeted Improvements to the Accounting for Internal-Use Software. The amendments improve the accounting for costs related to internal-use software. The new guidance eliminates project stages and requires capitalizing software costs to begin when (1) management has authorized and committed to funding the software project and (2) it is probable that the project will be completed and the software will be used to perform the function intended. When evaluating if a project is probable to be completed, significant development uncertainty must be assessed. Additionally, disclosures for property, plant and equipment will be required for all capitalized software costs. The guidance is effective for annual reporting periods beginning after December 15, 2027, with early adoption permitted as of the beginning of an annual reporting period. Upon adoption, the guidance may be applied prospectively, retrospectively or using a modified transition approach. The Company is currently evaluating the impact this guidance will have on its consolidated financial statements.

Intangible assets

12 Months Ended

Dec. 31, 2025

Goodwill and Intangible Assets Disclosure [Abstract]

Intangible assets

Intangible assets consisted of the following (in thousands):


	December 31,				Weighted average amortization period (years)
	2025		2024
Computer software & web domain	$	38,738	$	24,475	7.48
Books of business	11,817		6,895		6.52
Less accumulated amortization	(10,856)		(6,294)
Intangible assets, net	$	39,700	$	25,075

Amortization expense was $4.6 million, $3.2 million, and $1.7 million for the years ended December 31, 2025, 2024, and 2023, respectively.

Expected amortization for the next five calendar years as of December 31, 2025 are as follows (in thousands):




2026	$	5,779
2027	5,764
2028	5,764
2029	5,704
2030 and thereafter	16,688
Total	$	39,700

Debt (Tables)

12 Months Ended

Dec. 31, 2025

Debt Disclosure [Abstract]

Schedule of Long Term Debt

Our long term debt consists of the following (in thousands):


	December 31, 2025
Term Loan B-1	298,502
Unamortized discount and issuance costs	(6,048)
Current portion of note payable	(2,993)
Note payable, net of current portion	$	289,461

Schedule of Interest Rate Dependent of Leverage Ratio

The 2025 Revolving Credit Facility bears interest at Term SOFR plus a spread based on leverage ratio tiers as follows:


Leverage Ratio			Interest Rate
< 1.50x			SOFR + 175 bps
> 1.50x			SOFR + 200 bps
> 2.50x			SOFR + 225 bps
> 3.50x			SOFR + 250 bps

Schedule of Maturities of Note Payable

Maturities of the term note payable for the next five calendar years as of December 31, 2025 are as follows (in thousands):


	Amount
2026	$	2,993
2027	2,993
2028	2,993
2029	2,993
2030	2,993
Thereafter	283,537
Total	$	298,502

- Definition

Tabular disclosure of long-debt instruments or arrangements, including identification, terms, features, collateral requirements and other information necessary to a fair presentation. These are debt arrangements that originally required repayment more than twelve months after issuance or greater than the normal operating cycle of the entity, if longer.

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+ Details

Equity-based compensation - Summary of Unvested Stock Option Activity (Details) - $ / shares shares in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Stock Options
Unvested at beginning of year (in shares)	1,657
Vested (in shares)	(894)
Granted (in shares)	637
Forfeited (in shares)	(56)
Unvested at end of year (in shares)	1,344	1,657
Weighted Average Grant Date Fair Value
Unvested at beginning of year (in dollars per share)	$ 30.10
Vested (in dollars per share)	31.94
Granted (in dollars per share)	46.36	$ 32.41	$ 19.08
Forfeited (in dollars per share)	31.86
Unvested at end of year (in dollars per share)	$ 36.51	$ 30.10

Income taxes - Cash Paid for Income Taxes (Details) $ in Thousands	12 Months Ended
	Dec. 31, 2025 USD ($)
Income Tax Paid, by Individual Jurisdiction [Line Items]
Federal	$ 10
Total state and local	919
Total	929
Texas
Income Tax Paid, by Individual Jurisdiction [Line Items]
Total state and local	900
Other state and local
Income Tax Paid, by Individual Jurisdiction [Line Items]
Total state and local	$ 19

Debt

12 Months Ended

Dec. 31, 2025

Debt Disclosure [Abstract]

Debt

On July 21, 2021, the Company entered into the Second Amended and Restated Credit Agreement (the "Second Amended and Restated Credit Agreement") to refinance its $25.0 million revolving credit facility and $80.0 million term note payable to a $50.0 million revolving credit facility and $100.0 million term note payable in order to obtain a more favorable interest rate on the outstanding debt. The revolving credit facility and term note were collateralized by substantially all the Company's assets, which included right to future commissions and royalties.

On April 26, 2023, the Company entered into Amendment No.1 of the Second Amended and Restated Credit Agreement, which provided that LIBOR should be replaced with Term SOFR.

On April 24, 2024, the Company entered into Amendment No. 2 of the Second Amended and Restated Credit Agreement, increasing the term note payable by $25 million and increasing the capacity of the revolving credit facility by $25 million to a total capacity of $75 million.

On January 8, 2025, the Company entered into a credit agreement (the "2025 Credit Agreement") providing for an aggregate $300 million term notes payable (the "2025 Initial Term Loan") and $75 million revolving credit facility (the "2025 Revolving Credit Facility"). The 2025 Initial Term Loan matures on January 8, 2032 and the 2025 Revolving Credit Facility matures on January 8, 2030. The 2025 Credit Agreement replaced the Second Amended and Restated Credit Agreement, which was repaid with the proceeds of the 2025 Initial Term Loan and terminated.

The Company recorded $6.8 million of debt issuance costs and original issue discount related to the 2025 Initial Term Loan within Notes Payable and $1.8 million of debt issuance costs related to the 2025 Revolving Credit Facility within Other Assets in the consolidated balance sheets.

On July 9, 2025, the Company entered into Amendment No. 1 to the 2025 Credit Agreement in order to refinance the outstanding balance of the 2025 Initial Term Loan with a new term loan facility (the "Term B-1 Facility"). The amendment reduced the applicable interest rate on our term loan borrowings under the facility by 0.50% to a rate of Term SOFR plus 3.00%. The Term B-1 Loan is payable in quarterly installments of $0.7 million, with a balloon payment of $280.5 million on January 8, 2032. The 2025 Credit Agreement is secured by all property owned, leased or operated by the Company except for certain excluded assets.

As of December 31, 2025, the Company had nothing drawn against the revolving credit facility and had $75.0 million available to draw.

Our long term debt consists of the following (in thousands):


	December 31, 2025
Term Loan B-1	298,502
Unamortized discount and issuance costs	(6,048)
Current portion of note payable	(2,993)
Note payable, net of current portion	$	289,461

The Term B-1 Loan bears interest at a rate of Term SOFR plus 3.00%. The 2025 Revolving Credit Facility bears interest at Term SOFR plus a spread based on leverage ratio tiers as follows:


Leverage Ratio			Interest Rate
< 1.50x			SOFR + 175 bps
> 1.50x			SOFR + 200 bps
> 2.50x			SOFR + 225 bps
> 3.50x			SOFR + 250 bps

Interest payments on the revolving credit facility totaled $0.2 million, $0.2 million, $0.1 million for the years ended December 31, 2025, 2024, and 2023, respectively. The effective interest rate for the term note as of December 31, 2025 was 7.17%.

Maturities of the term note payable for the next five calendar years as of December 31, 2025 are as follows (in thousands):


	Amount
2026	$	2,993
2027	2,993
2028	2,993
2029	2,993
2030	2,993
Thereafter	283,537
Total	$	298,502

The 2025 Credit Agreement contains certain affirmative and negative covenants. Under these covenants, the Company is limited in the amount of additional debt incurred and distributions payable. The Company's maximum allowable trailing twelve months debt-to-EBITDA ratio, as defined by the 2025 Credit Agreement, is 5.00 to 1.00. Additionally, the 2025 Credit Agreement contains certain change of control provisions that, if breached, would trigger a default. As of December 31, 2025, the Company was in compliance with these covenants.

Because of both instruments’ variable interest rate, the note payable balances at December 31, 2025 and December 31, 2024 approximate their fair values using Level 2 inputs, described below.

The framework for measuring fair value provides a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). The three levels of the fair value hierarchy are described as follows:

•Level 1—Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets.

•Level 2—Significant other observable inputs other than Level 1 prices such as quoted prices in markets that are not active, quoted prices for similar assets or other inputs that are observable, either directly or indirectly, for substantially the full term of the asset.

•Level 3—Significant unobservable inputs that reflect a reporting entity’s own assumptions about the assumptions that market participants would use in pricing an asset or liability.

The asset or liability’s fair value measurement level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement. The valuation techniques used need to maximize the use of observable inputs and minimize the use of unobservable inputs.

- Definition

The entire disclosure for information about short-term and long-term debt arrangements, which includes amounts of borrowings under each line of credit, note payable, commercial paper issue, bonds indenture, debenture issue, own-share lending arrangements and any other contractual agreement to repay funds, and about the underlying arrangements, rationale for a classification as long-term, including repayment terms, interest rates, collateral provided, restrictions on use of assets and activities, whether or not in compliance with debt covenants, and other matters important to users of the financial statements, such as the effects of refinancing and noncompliance with debt covenants.

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-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 1I
-Subparagraph (d)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147481139/470-20-50-1I

+ Details

Organization - Narrative (Details) $ / shares in Units, shares in Thousands, $ in Millions			12 Months Ended
	May 02, 2018	May 01, 2018 USD ($) class vote $ / shares shares	Dec. 31, 2025 location franchise vote	Dec. 31, 2024 location franchise	Dec. 31, 2023 location franchise
Subsidiary, Sale of Stock [Line Items]
Corporate-owned locations (in locations) \| location			14	14	14
Franchise locations sold (in franchises) \| franchise			101	97	209
Operating franchise locations (in franchises) \| franchise			1,009	1,103	1,226
Franchises purchased (in franchises) \| franchise			0	0	0
Number of classes (in classes) \| class		2
Vote per share (in votes) \| vote		1
Conversion ratio		1
Goosehead Management Note and Texas Wasatch Note
Subsidiary, Sale of Stock [Line Items]
Principal amount of debt \| $		$ 114
Goosehead Insurance Agency, LLC \| Goosehead Insurance Holding, LLC
Subsidiary, Sale of Stock [Line Items]
Ownership interest			100.00%
Goosehead Insurance Holding, LLC \| Goosehead Financial, LLC
Subsidiary, Sale of Stock [Line Items]
Ownership interest			100.00%
Goosehead Financial, LLC \| Goosehead Insurance, Inc.
Subsidiary, Sale of Stock [Line Items]
Ownership interest	37.30%
Goosehead Financial, LLC \| Pre-IPO LLC Members
Subsidiary, Sale of Stock [Line Items]
Ownership interest	62.70%
Class A Common Stock
Subsidiary, Sale of Stock [Line Items]
Vote per share (in votes) \| vote			1
Class A Common Stock \| Goosehead Management, LLC And Texas Wasatch Insurance Holdings Group LLC
Subsidiary, Sale of Stock [Line Items]
Shares issued (in shares)		3,724
Class A Common Stock \| Initial Public Offering
Subsidiary, Sale of Stock [Line Items]
Shares issued in transaction (in shares)		9,810
Share price (in dollars per share) \| $ / shares		$ 10.00
Class A Common Stock \| Over-Allotment Option
Subsidiary, Sale of Stock [Line Items]
Shares issued in transaction (in shares)		1,280
Class B Common Stock
Subsidiary, Sale of Stock [Line Items]
Vote per share (in votes) \| vote			1
Class B Common Stock \| Pre-IPO LLC Members
Subsidiary, Sale of Stock [Line Items]
Shares issued (in shares)		22,747

Audit Information	12 Months Ended
Audit Information	Dec. 31, 2025
Audit Information [Abstract]
Auditor Name	Deloitte & Touche LLP
Auditor Location	Dallas, Texas
Auditor Firm ID	34

Noncontrolling interest

12 Months Ended

Dec. 31, 2025

Noncontrolling Interest [Abstract]

Noncontrolling interest

GSHD is the sole managing member of GF and, as a result, it consolidates the financial results of GF. GSHD reports a noncontrolling interest representing the economic interest in GF held by the other members of GF.

GF makes distributions to the LLC Unit holders on a pro rata basis to facilitate the LLC Unit holder's quarterly tax payments. For the years ended December 31, 2025 and 2024, GF made distributions of $23.8 million and $13.3 million, of which $7.7 million and $4.8 million was made to Pre-IPO LLC Members. The remaining $16.0 million and $8.5 million was made to GSHD and was eliminated in consolidation.

Under the amended and restated Goosehead Financial, LLC Agreement ("GF LLC Agreement"), the Pre-IPO LLC Members have the right, from and after the completion of the Offering (subject to the terms of the amended and restated Goosehead Financial, LLC Agreement), to require GSHD to redeem all or a portion of their LLC Units for, at GSHD's election, newly-issued shares of Class A common stock on a one-for-one basis or a cash payment equal to the volume weighted average market price of one share of GSHD's Class A common stock for each LLC Unit redeemed (subject to customary adjustments, including for stock splits, stock dividends and reclassifications) in accordance with the terms of the amended and restated Goosehead Financial, LLC Agreement. Additionally, in the event of a redemption request by a Pre-IPO LLC Member, GSHD may, at its option, effect a direct exchange of cash or Class A common stock for LLC Units in lieu of such a redemption. Shares of Class B common stock will be canceled on a one-for-one basis if GSHD, at the election of a Pre-IPO LLC Member, redeems or exchanges LLC Units of such Pre-IPO LLC Member pursuant to the terms of the amended and restated Goosehead Financial, LLC Agreement. Except for transfers to GSHD pursuant to the amended and restated Goosehead Financial, LLC Agreement or to certain permitted transferees, the Pre-IPO LLC Members are not permitted to sell, transfer or otherwise dispose of any LLC Units or shares of Class B common stock.

During 2025 and 2024, an aggregate of 0.7 million and 0.3 million LLC Units, respectively, were redeemed by the noncontrolling interest holders. Pursuant to the GF LLC Agreement, we issued 0.7 million and 0.3 million shares of

Class A common stock in connection with these redemptions and received 0.7 million and 0.3 million LLC Interests, increasing our ownership interest in GF. Simultaneously, and in connection with these redemptions, 0.7 million and 0.3 million shares of Class B common stock were surrendered and canceled.

The following table summarizes the ownership interest in GF as of December 31, 2025 and 2024 (in thousands):


	December 31, 2025		December 31, 2024
	LLC Units	Ownership %	LLC Units	Ownership %
Number of LLC Units held by GSHD	24,653	67.4%	24,668	66.2%
Number of LLC Units held by noncontrolling interest holders	11,935	32.6%	12,620	33.8%
Number of LLC Units outstanding	36,588	100.0%	37,288	100.0%

The weighted average ownership percentages for the applicable reporting periods are used to attribute net income to GSHD and the noncontrolling interest holders. The noncontrolling interest holders' weighted average ownership percentage for the years ended December 31, 2025 and 2024 was 32.9% and 34.1%, respectively.

Related Party Transactions	12 Months Ended
Related Party Transactions	Dec. 31, 2025
Related Party Transactions [Abstract]
Related Party Transactions	Related Party Transactions Mark Jones is the Co-Founder and Executive Chairman of the Company and holds a significant beneficial ownership of the Company’s voting common stock. Mr. Jones also serves as the Co-Founder and Chief Executive Officer of N5B Capital ("N5B"), a family investment office for Mark and Robyn Jones. In the third quarter of 2025, the Company entered into an agreement to reimburse N5B for expenses associated with Mr. Jones’ executive assistant. The estimated annual expense to the Company under this agreement is less than $140 thousand and will be recognized as incurred in the consolidated statements of operations. The Company determined that the agreement is not material to its consolidated financial statements.

- Definition

The entire disclosure for related party transactions. Examples of related party transactions include transactions between (a) a parent company and its subsidiary; (b) subsidiaries of a common parent; (c) and entity and its principal owners; and (d) affiliates.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Topic 850
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 1
-Subparagraph (d)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147483326/850-10-50-1

Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Topic 946
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 2
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147480990/946-20-50-2

Reference 3: http://www.xbrl.org/2003/role/disclosureRef
-Topic 946
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 5
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147480990/946-20-50-5

Reference 4: http://www.xbrl.org/2003/role/disclosureRef
-Topic 946
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 6
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147480990/946-20-50-6

Reference 5: http://www.xbrl.org/2003/role/disclosureRef
-Topic 946
-SubTopic 235
-Name Accounting Standards Codification
-Section 50
-Paragraph 2
-Subparagraph (c)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147477968/946-235-50-2

Reference 6: http://www.xbrl.org/2003/role/disclosureRef
-Topic 946
-SubTopic 235
-Name Accounting Standards Codification
-Section 50
-Paragraph 2
-Subparagraph (e)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147477968/946-235-50-2

Reference 7: http://www.xbrl.org/2003/role/disclosureRef
-Topic 946
-SubTopic 220
-Name Accounting Standards Codification
-Section S99
-Paragraph 1
-Subparagraph (SX 210.6-07(2)(g)(3))
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147479134/946-220-S99-1

Reference 8: http://www.xbrl.org/2003/role/disclosureRef
-Topic 946
-SubTopic 220
-Name Accounting Standards Codification
-Section S99
-Paragraph 1
-Subparagraph (SX 210.6-07(2)(c))
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147479134/946-220-S99-1

Reference 9: http://www.xbrl.org/2003/role/disclosureRef
-Topic 946
-SubTopic 220
-Name Accounting Standards Codification
-Section S99
-Paragraph 1
-Subparagraph (SX 210.6-07(2)(e))
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147479134/946-220-S99-1

Reference 10: http://www.xbrl.org/2003/role/disclosureRef
-Topic 850
-Name Accounting Standards Codification
-Publisher FASB
-URI https://asc.fasb.org/850/tableOfContent

Reference 11: http://www.xbrl.org/2003/role/disclosureRef
-Topic 850
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 6
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147483326/850-10-50-6

Reference 12: http://www.xbrl.org/2003/role/disclosureRef
-Topic 850
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 1
-Subparagraph (a)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147483326/850-10-50-1

Reference 13: http://www.xbrl.org/2003/role/disclosureRef
-Topic 850
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 1
-Subparagraph (b)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147483326/850-10-50-1

+ Details

Leases - Future Maturity of Lease Liability (Details) - USD ($) $ in Thousands	Dec. 31, 2025	Dec. 31, 2024
Leases [Abstract]
2026	$ 11,483
2027	13,083
2028	12,348
2029	11,192
2030	8,341
Thereafter	14,414
Total lease payments	70,861
Less: imputed interest	(11,026)
Future maturity of lease liability	$ 59,834	$ 61,071

Income taxes (Tables)

12 Months Ended

Dec. 31, 2025

Income Tax Disclosure [Abstract]

Schedule of Income Tax Expense

The components of income tax expense are as follows (in thousands):


	Year Ended December 31,
	2025		2024		2023
Current income taxes
Federal	$	(9)	$	—	$	—
State and local	518		1,332		755
Total current income taxes	509		1,332		755
Deferred income taxes
Federal	6,531		5,973		3,169
State and local	(643)		(9,718)		(1,232)
Total deferred income taxes	5,888		(3,745)		1,937
Income tax	$	6,397	$	(2,413)	$	2,692

Schedule of Reconciliation of Income Tax Expense

A reconciliation of income tax expense computed at the U.S. federal statutory income tax rate to the income tax expense recognized is as follows (in thousands):


	Year Ended December 31,
	2025				2024				2023
	$		%		$		%		$		%
Income before taxes	$	50,848			$	46,700			$	26,388

Income taxes at U.S. federal statutory rate	10,678		21.0	%	9,807		21.0	%	5,541		21.0	%
Tax effect of income not subject to entity level federal income tax	(3,547)		(7.0)		(3,929)		(8.5)		(2,034)		(7.8)
Nontaxable or nondeductible items:
Excess tax (benefit) or deficiency on equity-based compensation	(2,146)		(4.2)		(3,060)		(6.6)		(1,760)		(6.7)
Nondeductible equity-based compensation	721		1.4		731		1.6		127		0.5
Nondeductible excess compensation	691		1.4		313		0.7		1,028		3.9
Meals and entertainment	229		0.5		178		0.4		152		0.6
State income tax expense (benefit), net of federal benefit(1)	(100)		(0.2)		(6,530)		(14.0)		(329)		(1.2)
Other	(129)		(0.3)		77		0.2		(33)		(0.1)
Income tax expense (benefit)	$	6,397	12.6	%	$	(2,413)	(5.2)	%	$	2,692	10.2	%

(1) State taxes in Texas made up the majority (greater than 50%) of the tax effect in this category for 2025..

Schedule of Deferred Tax Assets and Liabilities

The components of deferred tax assets are as follows (in thousands):


	December 31, 2025		December 31, 2024
Net operating loss carryforwards	$	22,705	$	18,503
Investment in flow-through entity	193,666		174,975
Net deferred tax asset	$	216,371	$	193,478

Schedule of Cash Paid for Income Taxes

The components of cash paid for income taxes are as follows (in thousands):


	Year Ended December 31, 2025
Federal	$	10
State and local
Texas	900
Other state and local	19
Total state and local	919
Total	$	929

Leases - Lease Information, Rent Expense and Supplemental Cash Flow Information (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024
Lease Information:
Right-of-use asset	$ 34,087	$ 37,420
Short term lease liabilities	8,666	6,535
Long term lease liabilities	51,168	54,536
Total lease liabilities	$ 59,834	$ 61,071
Weighted average remaining lease term (in years)	5 years 10 months 13 days	6 years 8 months 15 days
Weighted average incremental borrowing rate	5.50%	5.30%
Rent Expense:
Gross operating lease cost	$ 7,923	$ 8,074
Sublease income	(1,082)	(672)
Net lease cost	6,841	7,402
Cash paid for amounts included in the measurement of lease liabilities
Operating cash flows from operating leases	(9,250)	(11,267)
Right of use assets obtained in exchange for lease obligation
Operating leases	$ 5,713	$ 4,931

Income taxes - Narrative (Details) - USD ($) shares in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Income Tax Contingency [Line Items]
Uncertain tax positions	$ 0
Class A Common Stock
Income Tax Contingency [Line Items]
Redemption of LLC Units (in shares)	700	300
LLC Units
Income Tax Contingency [Line Items]
Redemption of LLC Units (in shares)	700	300
Common stock \| Class A Common Stock
Income Tax Contingency [Line Items]
Redemption of LLC Units (in shares)	685	334	1,517
Pre-IPO LLC \| LLC Units
Income Tax Contingency [Line Items]
Redemption of LLC Units (in shares)	700	300	1,500
Tax Receivable Agreement \| Pre-IPO LLC
Income Tax Contingency [Line Items]
Percentage due to related parties	85.00%
Due to related parties	$ 171,900,000	$ 160,100,000
Due to related parties, current	6,200,000	$ 0.0
Domestic Tax Jurisdiction
Income Tax Contingency [Line Items]
Net operating loss carryforwards	103,000,000.0
State and Local Jurisdiction
Income Tax Contingency [Line Items]
Net operating loss carryforwards	$ 19,400,000

Noncontrolling interest - Ownership interests (Details) - shares shares in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024
Noncontrolling Interest [Line Items]
Number of LLC units outstanding (in shares)	36,588	37,288
Noncontrolling interest, ownership percentage	100.00%	100.00%
Goosehead Financial, LLC
Noncontrolling Interest [Line Items]
Ownership interest held by Goosehead Insurance, Inc.	67.40%	66.20%
Noncontrolling interest holders
Noncontrolling Interest [Line Items]
Ownership interest held by noncontrolling interest holders	32.60%	33.80%
Parent
Noncontrolling Interest [Line Items]
Number of LLC units outstanding (in shares)	24,653	24,668
Noncontrolling interest
Noncontrolling Interest [Line Items]
Number of LLC units outstanding (in shares)	11,935	12,620

Intangible assets (Tables)

12 Months Ended

Dec. 31, 2025

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets

Intangible assets consisted of the following (in thousands):


	December 31,				Weighted average amortization period (years)
	2025		2024
Computer software & web domain	$	38,738	$	24,475	7.48
Books of business	11,817		6,895		6.52
Less accumulated amortization	(10,856)		(6,294)
Intangible assets, net	$	39,700	$	25,075

Schedule of Expected Amortization Expense

Expected amortization for the next five calendar years as of December 31, 2025 are as follows (in thousands):




2026	$	5,779
2027	5,764
2028	5,764
2029	5,704
2030 and thereafter	16,688
Total	$	39,700

Dividends	12 Months Ended
Dividends	Dec. 31, 2025
Earnings Per Share [Abstract]
Dividends	Dividends The Company did not approve or pay any dividends during the year ended December 31, 2024. On January 9, 2025, GF declared a special distribution of $175 million, which was paid in cash on January 31, 2025 to holders of record of LLC Units, including to GSHD, as of the close of business on January 21, 2025. The special distribution resulted in a payment of $59 million to our noncontrolling interest holders. On January 9, 2025, the board of directors of the Company declared a one-time special cash dividend of $5.91 to all holders of Class A common stock of GSHD as of the close of business on January 21, 2025, which was paid in cash on January 31, 2025 for a total of $146 million. $1.22 of the special cash dividend was funded by cash received by GSHD from prior tax distributions from GF that are in excess of the corporate income taxes payable by GSHD. The remaining $4.69 of the special dividend was funded by the cash received by the Company from the special distribution by GF. Any future special dividends will be declared at the sole discretion of GF's managing members, with respect to GF, and the Company's board of directors, with respect to GSHD. In determining whether a future special dividend will be declared by the Company, the board of directors may, at its sole discretion, consider the following: the Company's financial condition and operating results, the Company's available cash and current and anticipated cash needs, the Company's capital requirements, any contractual, legal, tax and regulatory restrictions, general economic and business conditions, and such other factors or conditions as the board of directors deems relevant.

Revenues - Disaggregation of Revenue (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Disaggregation of Revenue [Line Items]
Revenues	$ 365,304	$ 314,505	$ 261,276
Renewal commissions
Disaggregation of Revenue [Line Items]
Revenues	78,621	74,938	70,730
New business commissions
Disaggregation of Revenue [Line Items]
Revenues	27,985	24,608	23,411
Agency fees
Disaggregation of Revenue [Line Items]
Revenues	10,404	8,127	8,174
Contingent commissions
Disaggregation of Revenue [Line Items]
Revenues	38,376	31,385	13,746
Renewal royalty fees
Disaggregation of Revenue [Line Items]
Revenues	170,767	138,942	107,524
New business royalty fees
Disaggregation of Revenue [Line Items]
Revenues	30,153	27,122	23,168
Initial franchise fees
Disaggregation of Revenue [Line Items]
Revenues	5,594	6,620	11,238
Other franchise revenues
Disaggregation of Revenue [Line Items]
Revenues	2,734	1,831	1,843
Interest income
Disaggregation of Revenue [Line Items]
Revenues	670	932	1,443
Transferred at a point in time
Disaggregation of Revenue [Line Items]
Revenues	117,010	107,673	102,315
Transferred over time
Disaggregation of Revenue [Line Items]
Revenues	$ 248,294	$ 206,832	$ 158,961

Allowance for uncollectible agency fees (Tables)

12 Months Ended

Dec. 31, 2025

Receivables [Abstract]

Schedule of Allowance for Uncollectible Agency Fees

The balance of Franchise fees receivable included in receivable from franchisees in the consolidated balance sheets consisted of the following (in thousands):


	December 31,
	2025		2024
Franchise fees receivable	$	4,844	$	6,263
Less: Unamortized discount	(904)		(1,671)
Less: Allowance for uncollectible franchise fees	(40)		(35)
Total franchise fees receivable	$	3,900	$	4,557

Activity in the allowance for uncollectible agency fees was as follows (in thousands):



Balance at December 31, 2023	$	508
Charges to bad debts	1,469
Write offs	(1,614)
Balance at December 31, 2024	$	363
Charges to bad debts	1,316
Write offs	(1,190)
Balance at December 31, 2025	$	489

Equity-based compensation - Schedule of Stock Options Valuation Assumptions (Details) - Stock Options - USD ($)	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected volatility	55.00%
Expected volatility rate, minimum		55.00%	60.00%
Expected volatility rate, maximum			65.00%
Expected dividend yield	$ 0	$ 0	$ 0
Risk free interest rate, minimum	3.44%	3.46%	3.44%
Risk free interest rate, maximum	4.27%	4.58%	4.06%
Minimum
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected term (in years)	2 years 8 months 8 days	2 years 9 months	2 years 9 months
Maximum
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected term (in years)	4 years 9 months	4 years 9 months	4 years 9 months

Stockholders' equity (Tables)

12 Months Ended

Dec. 31, 2025

Equity [Abstract]

Schedule of Calculation of EPS

The following table summarizes the calculation of EPS for the years ended December 31, 2025, 2024, and 2023 (in thousands):


	Year Ended December 31,
	2025		2024		2023
Numerator:
Net income attributable to GSHD - Basic	$	27,831	$	30,426	$	14,140
Add: net income attributable to noncontrolling interests(1)	16,620		18,687		9,556
Less: income tax effect on income attributable to noncontrolling interests assuming conversion of Class B common shares(1)	(4,837)		(4,767)		(2,524)
Net income available to GSHD - Diluted	$	39,614	$	44,347	$	21,172

Denominator:
Basic EPS
Weighted average outstanding Class A common shares - Basic	24,975		24,657		23,929
Earnings per share of Class A common stock - Basic	$	1.11	$	1.23	$	0.59

Diluted EPS
Weighted average outstanding Class A common shares - Basic	24,975		24,657		23,929
Effect of dilutive securities:
Weighted average outstanding Class B common shares (if-converted)(1)	12,224		12,749		13,769
Stock options(2)	905		895		657
Weighted average outstanding Class A common shares - Diluted	38,103		38,301		38,356

Earnings per share of Class A common stock - Diluted	$	1.04	$	1.16	$	0.55

Franchise fees receivable - Allowance For Uncollectible Franchise Fees (Details) - Franchise fees receivable - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024
Financing Receivable, Allowance for Credit Losses [Roll Forward]
Beginning balance	$ 35	$ 223
Charges to bad debts	142	404
Write offs	(137)	(592)
Ending balance	$ 40	$ 35

- Definition

Amount of allowance for credit loss on financing receivable. Excludes allowance for financing receivable covered under loss sharing agreement.

+ References + Details

Debt - Schedule of Maturities of Note Payable (Details) $ in Thousands	Dec. 31, 2025 USD ($)
Debt Disclosure [Abstract]
2026	$ 2,993
2027	2,993
2028	2,993
2029	2,993
2030	2,993
Thereafter	283,537
Total	$ 298,502

Property and equipment

12 Months Ended

Dec. 31, 2025

Property, Plant and Equipment [Abstract]

Property and equipment

Property and equipment consisted of the following at (in thousands):


	December 31,
	2025		2024
Furniture & fixtures	$	10,268	$	10,369
Computer equipment	6,552		5,443
Network equipment	802		481
Phone system	200		227
Leasehold improvements	37,387		35,288
Total	55,209		51,808
Less accumulated depreciation	(33,660)		(27,707)
Property and equipment, net	$	21,549	$	24,101

Depreciation expense was $6.7 million, $7.3 million, and $7.6 million for the years ended December 31, 2025, 2024, and 2023, respectively.

Revenues - Anticipated Future Recognition of Deferred Initial Franchise Fees (Details) - Franchise Channel [Member] $ in Thousands	Dec. 31, 2025 USD ($)
Disaggregation of Revenue [Line Items]
2026	$ 3,241
2027	2,741
2028	2,506
2029	2,225
2030	1,889
Thereafter	3,664
Total	$ 16,266

- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Topic 606
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 7
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147479806/606-10-50-7

Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Topic 606
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 5
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147479806/606-10-50-5

Reference 3: http://www.xbrl.org/2003/role/exampleRef
-Topic 606
-SubTopic 10
-Name Accounting Standards Codification
-Section 55
-Paragraph 91
-Subparagraph (a)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147479777/606-10-55-91

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+ Details

Dividends (Details) - USD ($) $ / shares in Units, $ in Thousands			3 Months Ended	12 Months Ended
	Jan. 31, 2025	Jan. 09, 2025	Mar. 31, 2025	Dec. 31, 2025	Dec. 31, 2024
Dividends Payable [Line Items]
Dividends declared				$ 145,786
S 2025 Q1 Dividends
Dividends Payable [Line Items]
Dividends declared		$ 175,000
Payments of special distribution to non-controlling interest holders		$ 59,000
Payments of capital distribution	$ 146,000
LLC Units
Dividends Payable [Line Items]
Dividends per share (in dollars per share)					$ 0
Class A Common Stock
Dividends Payable [Line Items]
Dividends per share (in dollars per share)				$ 5.91
Class A Common Stock \| S 2025 Q1 Dividends
Dividends Payable [Line Items]
Dividends per share (in dollars per share)			$ 5.91
Class A Common Stock \| S 2025 Q1 Dividends \| Goosehead Insurance, Inc.
Dividends Payable [Line Items]
Dividends per share, cash paid (in dollars per share)	$ 1.22
Class A Common Stock \| S 2025 Q1 Dividends \| Goosehead Financial, LLC
Dividends Payable [Line Items]
Dividends per share, cash paid (in dollars per share)	$ 4.69

Income taxes

12 Months Ended

Dec. 31, 2025

Income Tax Disclosure [Abstract]

Income taxes

As a result of the Reorganization Transactions and the Offering, GSHD became the sole managing member of GF, which is treated as a partnership for U.S. federal and most applicable state and local income tax purposes. As a partnership, GF is not subject to U.S. federal and certain state and local income taxes. Any taxable income or loss generated by GF is passed through to and included in the taxable income or loss of its members, including GSHD, on a pro rata basis. GSHD is subject to U.S. federal income taxes, in addition to state and local income taxes, with respect to GSHD's allocable share of income of GF.

Income tax expense

The components of income tax expense are as follows (in thousands):


	Year Ended December 31,
	2025		2024		2023
Current income taxes
Federal	$	(9)	$	—	$	—
State and local	518		1,332		755
Total current income taxes	509		1,332		755
Deferred income taxes
Federal	6,531		5,973		3,169
State and local	(643)		(9,718)		(1,232)
Total deferred income taxes	5,888		(3,745)		1,937
Income tax	$	6,397	$	(2,413)	$	2,692

A reconciliation of income tax expense computed at the U.S. federal statutory income tax rate to the income tax expense recognized is as follows (in thousands):


	Year Ended December 31,
	2025				2024				2023
	$		%		$		%		$		%
Income before taxes	$	50,848			$	46,700			$	26,388

Income taxes at U.S. federal statutory rate	10,678		21.0	%	9,807		21.0	%	5,541		21.0	%
Tax effect of income not subject to entity level federal income tax	(3,547)		(7.0)		(3,929)		(8.5)		(2,034)		(7.8)
Nontaxable or nondeductible items:
Excess tax (benefit) or deficiency on equity-based compensation	(2,146)		(4.2)		(3,060)		(6.6)		(1,760)		(6.7)
Nondeductible equity-based compensation	721		1.4		731		1.6		127		0.5
Nondeductible excess compensation	691		1.4		313		0.7		1,028		3.9
Meals and entertainment	229		0.5		178		0.4		152		0.6
State income tax expense (benefit), net of federal benefit(1)	(100)		(0.2)		(6,530)		(14.0)		(329)		(1.2)
Other	(129)		(0.3)		77		0.2		(33)		(0.1)
Income tax expense (benefit)	$	6,397	12.6	%	$	(2,413)	(5.2)	%	$	2,692	10.2	%

(1) State taxes in Texas made up the majority (greater than 50%) of the tax effect in this category for 2025..

Deferred tax assets and liabilities

The components of deferred tax assets are as follows (in thousands):


	December 31, 2025		December 31, 2024
Net operating loss carryforwards	$	22,705	$	18,503
Investment in flow-through entity	193,666		174,975
Net deferred tax asset	$	216,371	$	193,478

GSHD has deferred tax assets resulting from tax basis adjustments to the assets of GF arising from redemptions of LLC Units and corresponding exchanges of Class B common stock for shares of Class A common stock. These tax basis adjustments have reduced the amount of tax we are required to pay, and they are expected to reduce the amount of tax that GSHD would otherwise be required to pay in the future. See tax receivable agreement subsection below for additional details.

GSHD also has income tax net operating loss carryforwards for federal and state purposes of $103.0 million and $19.4 million (post apportionment pre-tax), respectively. The federal net operating loss carryforwards are carried

forward indefinitely and are limited to 80% of taxable income in a given year. The state net operating loss carryforwards begin to expire in 2033.

Uncertain tax positions

GSHD has determined there are no material uncertain tax positions as of December 31, 2025.

Cash paid for income taxes

The components of cash paid for income taxes are as follows (in thousands):


	Year Ended December 31, 2025
Federal	$	10
State and local
Texas	900
Other state and local	19
Total state and local	919
Total	$	929

Tax receivable agreement

GF has made an election under Section 754 of the Internal Revenue Code of 1986, as amended, and the regulations thereunder (the “Code”) effective for each taxable year in which a redemption or exchange of LLC Units and corresponding Class B common stock for shares of Class A common stock occurs. Prior redemptions and exchanges have resulted, and future taxable redemptions or exchanges are expected to result in tax basis adjustments to the assets of GF that will be allocated to the Company and thus produce favorable tax attributes. These tax attributes would not be available to us in the absence of those transactions. These tax basis adjustments have reduced the amount of tax we are required to pay, and are expected to reduce the amount of tax that GSHD would otherwise be required to pay in the future.

GSHD entered into a tax receivable agreement with the Pre-IPO LLC Members on May 1, 2018 that provides for the payment by GSHD to the Pre-IPO LLC Members of 85% of the amount of cash savings, if any, in U.S. federal, state and local income tax or franchise tax that GSHD actually realizes as a result of (i) any increase in tax basis in GSHD's assets and (ii) tax benefits related to imputed interest deemed arising as a result of payments made under the tax receivable agreement.

During the years ended December 31, 2025, 2024 and 2023, an aggregate of 0.7 million, 0.3 million and 1.5 million LLC Units, respectively, were redeemed by the Pre-IPO LLC Members for newly-issued shares of Class A common stock. In connection with these redemptions, we received 0.7 million, 0.3 million and 1.5 million LLC Units, which resulted in an increase in the tax basis of our investment in GF subject to the provisions of the TRA. We recognized a liability for the tax receivable agreement payments due to the Pre-IPO LLC Members, representing 85% of the aggregate tax benefits we expect to realize from the tax basis increases related to the redemptions of LLC Units, after concluding it was probable that such tax receivable agreement payments would be paid based on our estimates of future taxable income. As of December 31, 2025 and 2024, the total amount of payments due to the Pre-IPO LLC Members under the tax receivable agreement was $171.9 million and $160.1 million, respectively, of which $6.2 million and $0.0 million, respectively, was current and included in Liabilities under tax receivable agreement within Current liabilities on the Consolidated balance sheets.

- Definition

The entire disclosure for income tax.

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+ Details

Revenues - Narrative (Details) - USD ($)	12 Months Ended
Revenues - Narrative (Details) - USD ($)	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Disaggregation of Revenue [Line Items]
Term of franchise contract	10 years
Amortization period	10 years
Revenue recognized		$ 0	$ 0
Commissions and agency fees
Disaggregation of Revenue [Line Items]
Revenue recognized	$ 3,000,000.0
Franchise revenues
Disaggregation of Revenue [Line Items]
Revenue recognized	$ 1,000,000.0

- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

+ References

+ Details

- Definition

Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise.

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+ Details

Segment information (Details)	12 Months Ended
Segment information (Details)	Dec. 31, 2025 segment
Segment Reporting [Abstract]
Number of reportable segments	1

Leases - Narrative (Details)	Dec. 31, 2025
Leases [Abstract]
Operating leases, lease term	8 years

Revenues (Tables)

12 Months Ended

Dec. 31, 2025

Revenue from Contract with Customer [Abstract]

Schedule of Disaggregation of Revenue

The following tables disaggregates revenue by source (in thousands):


	Year Ended December 31,
	2025		2024		2023
Type of revenue stream:
Commissions and agency fees
Renewal commissions	$	78,621	$	74,938	$	70,730
New business commissions	27,985		24,608		23,411
Agency fees	10,404		8,127		8,174
Contingent commissions	38,376		31,385		13,746
Franchise revenues
Renewal royalty fees	170,767		138,942		107,524
New business royalty fees	30,153		27,122		23,168
Initial franchise fees	5,594		6,620		11,238
Other franchise revenues	2,734		1,831		1,843
Interest income	670		932		1,443
Total revenues	$	365,304	$	314,505	$	261,276

Timing of revenue recognition:
Transferred at a point in time	$	117,010	$	107,673	$	102,315
Transferred over time	248,294		206,832		158,961
Total revenues	$	365,304	$	314,505	$	261,276

Schedule of Contract Balances

The following table provides information about receivables, cost to obtain, and contract liabilities from contracts with customers (in thousands):


	December 31,
	2025		2024		Increase/(decrease)
Cost to obtain franchise contracts(1)	$	1,801	$	1,967	$	(166)
Commissions and agency fees receivable, net(2)	36,613		31,375		5,238
Receivable from franchisees, net(2)	14,077		14,546		(469)
Contract liabilities(2)(3)	16,266		18,466		(2,200)

(1) Cost to obtain franchise contracts is included in Other assets on the consolidated balance sheets.

(2) Includes both the current and long term portion of this balance.

(3) Initial Franchise Fees to be recognized over the life of the contract

Significant changes in contract liabilities are as follows (in thousands):


	December 31,
	2025		2024
Contract liability at beginning of period	$	18,466	$	27,099
Revenue recognized during the period	(5,594)		(6,620)
New deferrals(1)	3,930		3,125
Write offs(2)	(536)		(5,138)
Contract liability at end of period	$	16,266	$	18,466

(1) Initial franchise fees where the consideration is received from the customer for services which are to be transferred to the franchisee over the term of the franchise agreement

(2) Franchise Fees, net of recognized revenue, no longer deferred due to the termination of the Franchise Agreement.

Schedule of Anticipated Future Recognition of Deferred Initial Franchise Fees

The following table reflects the estimated initial franchise fees (contract liability) to be recognized in the future related to performance obligations that are unsatisfied at the end of the period (in thousands):


Estimate for the year ended December 31:
2026	$	3,241
2027	2,741
2028	2,506
2029	2,225
2030	1,889
Thereafter	3,664
	$	16,266

Noncontrolling interest - (Tables)

12 Months Ended

Dec. 31, 2025

Noncontrolling Interest [Abstract]

Schedule of Ownership Interests

The following table summarizes the ownership interest in GF as of December 31, 2025 and 2024 (in thousands):


	December 31, 2025		December 31, 2024
	LLC Units	Ownership %	LLC Units	Ownership %
Number of LLC Units held by GSHD	24,653	67.4%	24,668	66.2%
Number of LLC Units held by noncontrolling interest holders	11,935	32.6%	12,620	33.8%
Number of LLC Units outstanding	36,588	100.0%	37,288	100.0%

Consolidated statements of stockholders' equity (Parenthetical)	12 Months Ended
	Dec. 31, 2025 $ / shares
Class A Common Stock
Dividends per share (in dollars per share)	$ 5.91

Organization	12 Months Ended
Organization	Dec. 31, 2025
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Organization	Organization On May 1, 2018 Goosehead Insurance, Inc. ("GSHD") completed the Offering of 9,810 thousand shares of Class A common stock at a price of $10.00 per share, which included 1,280 thousand shares issued pursuant to the underwriter's over-allotment option. GSHD became the sole managing member of Goosehead Financial, LLC (“GF”). GF was organized on January 1, 2016 as a Delaware Limited Liability Company and is headquartered in Westlake, TX. The operations of GF represent the predecessor to GSHD prior to the Offering, and the consolidated entities of GF are described in more detail below. GSHD (collectively with its consolidated subsidiaries, the “Company”) provides personal and commercial property and casualty insurance brokerage services for its clients through a network of corporate-owned offices and franchise units across the nation. The operations of the corporate-owned offices are recorded in Texas Wasatch Insurance Services, L.P. (“TWIS”)—a Texas limited partnership headquartered in Westlake, TX and operating since 2003. TWIS is a wholly-owned subsidiary of Goosehead Insurance Holdings ("GIH"), which is a wholly-owned subsidiary of GF. The Company had 14 corporate-owned offices in operation at December 31, 2025, 14 at December 31, 2024, and 14 at December 31, 2023. The operations of the franchise units are recorded in Goosehead Insurance Agency, LLC (“GIA”)—a Delaware limited liability company headquartered in Westlake, TX and operating since 2011. GIA is 100% owned by GIH, which is 100% owned by GF. Franchisees are provided access to insurance Carrier Appointments, product training, technology infrastructure, client service centers and back office services. During years ended December 31, 2025, 2024, and 2023, the Company onboarded 101, 97, and 209 franchise locations, respectively and had 1,009, 1,103, and 1,226 operating franchise locations as of December 31, 2025, 2024 and 2023, respectively. No franchises were purchased by the Company during the years ended December 31, 2025, 2024, and 2023. In connection with the Offering, both Goosehead Management, LLC (“GM”) and Texas Wasatch Insurance Holdings Group LLC (“TWIHG”) became wholly owned indirect subsidiaries of GF. Both GM and TWIHG are non-operating holding companies created to receive management fees from the operating entities TWIS and GIA. Reorganization Transactions In connection with the Offering, the Company completed the following transactions (the "Reorganization Transactions"): •The GF limited liability company agreement was amended to, among other things, i) appoint GSHD as the sole managing member of GF and ii) modify the capital structure of GF by reclassifying the interests previously held by Pre-IPO LLC Members into a single new class of non-voting LLC Units. •GSHD was authorized to issue two classes of common stock. 9,810 thousand shares of Class A common stock were issued pursuant to the Offering, including the underwriters' over-allotment option. 22,747 thousand shares of Class B common stock were issued to the Pre-IPO LLC Members in an amount equal to the number of LLC Units held by each such Pre-IPO LLC Member in exchange for certain management rights of GF. Each share of Class A common stock and Class B common stock entitles its holder to one vote per share on all matters submitted to a vote of GSHD's stockholders. Each share of Class B common stock can be exchanged for one share of Class A common stock or, at GSHD's discretion, a cash payment equal to the volume weighted average market price of one share of Class A common stock, thus canceling the share of Class B common stock on a one-for-one basis. •The Goosehead Management Holders and Texas Wasatch Holders indirectly transferred their ownership interests in GM and TWIHG, respectively, to GSHD in exchange for the Goosehead Management Note and Texas Wasatch Note. The aggregate principal amount of the Goosehead Management Note and the Texas Wasatch Note was approximately $114 million. Because the net proceeds from the Offering were insufficient to repay the aggregate principal amount of the notes, 3,724 thousand shares of Class A common stock were issued to the Goosehead Management Holders and the Texas Wasatch Holders for the difference. GSHD contributed direct and indirect ownership interests in each of TWIHG and GM to GF. Following completion of the Reorganization Transactions and the Offering, GSHD owned 37.3% of GF and the Pre-IPO LLC Members owned the remaining 62.7%. GSHD is the sole managing member of GF and holds the sole voting power and management control. Accordingly, GSHD consolidates the financial results of GF and reports noncontrolling interest in GSHD's consolidated financial statements.

Consolidated statements of operations - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Revenues:
Revenues	$ 365,304	$ 314,505	$ 261,276
Operating Expenses:
Employee compensation and benefits	196,364	172,942	152,604
General and administrative expenses	81,379	67,069	62,111
Bad debts	1,842	2,901	4,361
Depreciation and amortization	11,270	10,453	9,244
Total operating expenses	290,855	253,365	228,320
Income from operations	74,449	61,140	32,956
Other Income:
Interest expense	(23,793)	(7,339)	(6,568)
Other income (expense)	192	(7,101)	0
Income before taxes	50,848	46,700	26,388
Tax expense (benefit)	6,397	(2,413)	2,692
Net Income	44,451	49,113	23,696
Less: net income attributable to noncontrolling interests	16,620	18,687	9,556
Net Income attributable to Goosehead Insurance, Inc.	$ 27,831	$ 30,426	$ 14,140
Earnings per share:
Basic (in dollars per share)	$ 1.11	$ 1.23	$ 0.59
Diluted (in dollars per share)	$ 1.04	$ 1.16	$ 0.55
Weighted average shares of Class A common stock outstanding:
Basic (in shares)	24,975	24,657	23,929
Diluted (in shares)	38,103	38,301	38,356
Commissions and agency fees
Revenues:
Revenues	$ 155,386	$ 139,059	$ 116,061
Franchise revenues
Revenues:
Revenues	209,248	174,514	143,772
Interest income
Revenues:
Revenues	$ 670	$ 932	$ 1,443

Income taxes - Deferred Tax Assets and Liabilities (Details) - USD ($) $ in Thousands	Dec. 31, 2025	Dec. 31, 2024
Income Tax Disclosure [Abstract]
Net operating loss carryforwards	$ 22,705	$ 18,503
Investment in flow-through entity	193,666	174,975
Net deferred tax asset	$ 216,371	$ 193,478

Equity-based compensation

12 Months Ended

Dec. 31, 2025

Share-Based Payment Arrangement [Abstract]

Equity-based compensation

A summary of equity-based compensation expense during the years ended December 31, 2025, 2024, and 2023 is as follows (in thousands):


	Year Ended December 31,
	2025		2024		2023
Stock options	$	23,375	$	27,971	$	23,989
Equity-based compensation expense	$	23,375	$	27,971	$	23,989

Stock options

The Company granted additional stock options of 0.6 million, 0.8 million, and 0.9 million to its Board of Directors and certain key employees in 2025, 2024, and 2023, respectively. Board of Directors stock option awards have a three-year service period and vest in 12 equal quarterly installments over the service period. Employee stock options awards granted in 2021 have a four-year service period and vest in three equal annual installments, beginning at the end of the second year of service. Employee awards granted beginning in 2022 have a three-year service period and vest in equal annual installments beginning at the end of the first year of service. Both Board of Director and employee stock option awards have a maximum contract term of ten years from the grant date. Upon exercise of an option, the Company issues a new share of stock.

The Company determines the grant date fair value of its stock option awards using the Black-Scholes valuation model and has elected to recognize forfeitures as they occur. A summary of the weighted average assumptions used for valuing stock options granted in the periods 2025, 2024, and 2023 are as follows:


	Year Ended December 31,
	2025		2024		2023
Expected volatility	55	%	55%		60% - 65%
Expected dividend yield	—	%	—	%	—	%
Expected term (in years)	2.69 - 4.75		2.75 - 4.75		2.75 - 4.75
Risk-free interest rate	3.44% - 4.27%		3.46%- 4.58%		3.44% - 4.06%

A summary of stock option activity for the year ended December 31, 2025 is as follows (in thousands except per-share amounts):


	Stock Options	Weighted-average Exercise Price		Aggregate Intrinsic Value		Weighted-average Remaining Contractual Life (Years)
Outstanding as of December 31, 2024	3,263	$	68.50
Granted	637	106.42
Exercised	(309)	43.75
Forfeited	(56)	68.02
Expired	(100)	125.79
Outstanding as of December 31, 2025	3,436	$	76.11	$	51,810	6.88
Options vested and exercisable as of December 31, 2025	2,091	$	71.09	$	42,923	5.90
Options unvested as of December 31, 2025	1,344	$	83.93	$	8,887	8.40

A summary of stock option activity for the years ended December 31, 2025, 2024 and 2023 is as follows (in thousands except per-share amounts):


	Year Ended December 31,
	2025		2024		2023
Weighted-average grant-date fair value of options granted	$	46.36	$	32.41	$	19.08
Total intrinsic value of options exercised	$	21,435	$	27,106	$	16,424
Total fair value of shares vested during the year	$	28,555	$	24,645	$	23,269

A summary of unvested stock option activity for the years ended December 31, 2025, 2024 and 2023 is as follows (in thousands except per-share amounts):


	Stock Options	Weighted Average Grant Date Fair Value
Unvested as of December 31, 2024	1,657	$	30.10
Vested	(894)	31.94
Granted	637	46.36
Forfeited	(56)	31.86
Unvested as of December 31, 2025	1,344	$	36.51

As of December 31, 2025, total unrecognized compensation expense related to unvested stock options was $29.7 million, which is expected to be recognized over a weighted average period of 1.81 years. Cash received from stock option exercises during the year ended December 31, 2025 was $13.6 million.

Revenues - Contract Balances (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Revenue from Contract with Customer [Abstract]
Cost to obtain franchise contracts	$ 1,801	$ 1,967
Increase (decrease) in cost to obtain franchise contracts	(166)
Commissions and agency fees receivable, net	36,613	31,375
Increase (decrease) in commissions and fees receivable, net	5,238
Receivable from franchisees, net	14,077	14,546
Increase (decrease) in Receivable from franchisees, net	(469)
Contract liabilities	16,266	18,466	$ 27,099
Increase (decrease) in Contract liabilities	(2,200)	(8,633)	(19,454)
Contract Liability [Roll Forward]
Contract liability at beginning of period	18,466	27,099
Revenue recognized during the period	(5,594)	(6,620)
New deferrals	3,930	3,125
Write offs	(536)	(5,138)
Contract liability at end of period	$ 16,266	$ 18,466	$ 27,099

Noncontrolling interest - Narrative (Details) shares in Millions, $ in Millions	12 Months Ended
	Dec. 31, 2025 USD ($) shares	Dec. 31, 2024 USD ($) shares	Dec. 31, 2023 shares
Noncontrolling Interest [Line Items]
Distributions \| $	$ 16.0	$ 8.5
LLC Units
Noncontrolling Interest [Line Items]
Conversion ratio	1
Redemption of LLC Units (in shares)	0.7	0.3
Class A Common Stock
Noncontrolling Interest [Line Items]
Redemption of LLC Units (in shares)	0.7	0.3
Class B Common Stock
Noncontrolling Interest [Line Items]
Redemption of LLC Units (in shares)	0.7	0.3
Pre-IPO LLC Members
Noncontrolling Interest [Line Items]
Distributions \| $	$ 7.7	$ 4.8
Goosehead Financial, LLC
Noncontrolling Interest [Line Items]
Distributions \| $	$ 23.8	$ 13.3
Noncontrolling interest holders
Noncontrolling Interest [Line Items]
Ownership interest held by non-controlling interest holders	0.329	0.341
Noncontrolling interest holders \| LLC Units
Noncontrolling Interest [Line Items]
Redemption of LLC Units (in shares)	0.7	0.3	1.5

Segment information	12 Months Ended
Segment information	Dec. 31, 2025
Segment Reporting [Abstract]
Segment information	Segment information The Company is organized into a single reportable segment: insurance distribution. The personal lines insurance distribution segment provides clients with access to home, auto, umbrella, motorcycle, flood, and other ancillary insurance products. The Company derives its revenue entirely from within the United States and manages business activities on a consolidated basis. The Company’s chief operating decision maker is its Chief Executive Officer. The accounting policies of the insurance distribution segment are the same as those described in the summary of significant accounting policies. The chief operating decision maker uses net income, as reported on the Consolidated Statements of Operations, to assess performance and allocate resources for the insurance distribution segment. The significant segment expense categories regularly provided to the chief operating decision maker are the same as those included on the Consolidated Statements of Operations. The measure of segment assets is total assets as reported on the Consolidated Balance Sheets. The chief operating decision maker uses net income to assess performance by examining period-over-period trends, benchmarking to the Company's competitors, and monitoring budget versus actual results. The chief operating decision maker uses net income to evaluate income generated from segment assets in deciding whether to reinvest profits into the segment or into other parts of the entity, such as for share repurchases or dividends.

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

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+ Details

Insider Trading Arrangements shares in Thousands	3 Months Ended
Insider Trading Arrangements shares in Thousands	Dec. 31, 2025 shares
Trading Arrangements, by Individual
Rule 10b5-1 Arrangement Adopted	false
Non-Rule 10b5-1 Arrangement Adopted	false
Non-Rule 10b5-1 Arrangement Terminated	false
Mark K. Miller [Member]
Trading Arrangements, by Individual
Material Terms of Trading Arrangement	On November 5, 2025, Mark K. Miller, the President and Chief Executive Officer of the Company, terminated a Rule 10b5-1 trading arrangement he had previously adopted with respect to the sale of securities of the Company's common stock (the "10b5-1 Plan"). The 10b5-1 Plan was adopted on April 29, 2025, had a term expiring May 1, 2026, and provided for the potential sale of up to 60,000 shares of Company common stock issuable upon the exercise of options. As of the date of termination of his 10b5-1 Plan, Mr. Miller had not sold any shares of common stock under its terms.
Name	Mark K. Miller
Title	President and Chief Executive Officer
Rule 10b5-1 Arrangement Terminated	true
Termination Date	November 5, 2025
Aggregate Available	60

Debt - Schedule of Interest Rate Dependent of Leverage Ratio (Details)	12 Months Ended
	Dec. 31, 2025
Less than 1.50
Debt Instrument [Line Items]
Leverage Ratio	1.50
Interest Rate	1.75%
Greater than 1.50
Debt Instrument [Line Items]
Leverage Ratio	1.50
Interest Rate	2.00%
Greater than 2.50
Debt Instrument [Line Items]
Leverage Ratio	2.50
Interest Rate	2.25%
Greater than 3.50
Debt Instrument [Line Items]
Leverage Ratio	3.50
Interest Rate	2.50%

- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

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+ Details

Stockholders' equity - Schedule of Calculation of EPS (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Pro forma earnings per share:
Net income attributable to GSHD - Basic	$ 27,831	$ 30,426	$ 14,140
Add: net income attributable to noncontrolling interests	16,620	18,687	9,556
Less: income tax effect on income attributable to noncontrolling interests assuming conversion of Class B common shares	(4,837)	(4,767)	(2,524)
Net income available to GSHD - Diluted	$ 39,614	$ 44,347	$ 21,172
Weighted average outstanding Class A common shares - Basic (in shares)	24,975	24,657	23,929
Earnings per share of Class A common stock - Basic (in dollars per share)	$ 1.11	$ 1.23	$ 0.59
Weighted average outstanding Class B common shares (if-converted)	12,224	12,749	13,769
Stock options (in shares)	905	895	657
Weighted average outstanding Class A common shares - Diluted (in shares)	38,103	38,301	38,356
Earnings per share of Class A common stock - Diluted (in dollars per share)	$ 1.04	$ 1.16	$ 0.55
Noncontrolling interest income	$ 11,800	$ 13,900	$ 7,000
Class A Common Stock
Pro forma earnings per share:
Earnings per share of Class A common stock - Basic (in dollars per share)	$ 1.11	$ 1.23	$ 0.59
Earnings per share of Class A common stock - Diluted (in dollars per share)	$ 1.04	$ 1.16	$ 0.55
Antidilutive securities excluded from computation of earnings per share (in shares)	731	869	1,560

Equity-based compensation - Schedule of Equity-Based Compensation Expense (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Equity-based compensation expense	$ 23,375	$ 27,971	$ 23,989
Stock Options
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Equity-based compensation expense	$ 23,375	$ 27,971	$ 23,989

- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

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+ Details

Basis of presentation and significant accounting policies - Restricted Cash (Details) - USD ($) $ in Thousands	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Accounting Policies [Abstract]
Cash and cash equivalents	$ 34,390	$ 54,280	$ 41,956
Restricted cash	3,547	3,693	2,091
Cash and cash equivalents, and restricted cash	$ 37,937	$ 57,973	$ 44,047	$ 30,387

Insider Trading Policies and Procedures	12 Months Ended
Insider Trading Policies and Procedures	Dec. 31, 2025
Insider Trading Policies and Procedures [Line Items]
Insider Trading Policies and Procedures Adopted	true

Employee benefit obligation (Details) $ in Millions	12 Months Ended
Employee benefit obligation (Details) $ in Millions	Dec. 31, 2025 USD ($) year	Dec. 31, 2024 USD ($)	Dec. 31, 2023 USD ($)
Retirement Benefits [Abstract]
Minimum age to be eligible \| year	21
Minimum service period to be eligible	1 month
Employer match, percentage of salary deferral	100.00%
Employer match, percentage of compensation	3.00%
Employer match, vesting period	4 years
Matching contributions \| $	$ 1.7	$ 1.5	$ 1.5

Debt - Schedule of Long Term Debt (Details) $ in Thousands	Dec. 31, 2025 USD ($)
Debt Instrument [Line Items]
Total	$ 298,502
Unamortized discount and issuance costs	(6,048)
Current portion of note payable	(2,993)
Note payable, net of current portion	289,461
Term Loan B-1 \| Secured Debt
Debt Instrument [Line Items]
Total	$ 298,502

- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

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Reference 24: http://www.xbrl.org/2003/role/disclosureRef
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-Topic 470
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Reference 29: http://www.xbrl.org/2003/role/disclosureRef
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Reference 30: http://www.xbrl.org/2009/role/commonPracticeRef
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+ Details

- Definition

Amount of unamortized debt discount (premium) and debt issuance costs.

+ References + Details

Revenues

12 Months Ended

Dec. 31, 2025

Revenue from Contract with Customer [Abstract]

Revenues

Commissions and agency fees

The Company earns commissions, which are paid as a percentage of the policy premiums placed by the Company, by performing its obligation to identify, place, and make effective insurance coverage on behalf of its customer, the insured. The Company defines the term of the policy as the contractual period the policy provides insurance coverage to the insured, which is typically 1 year or less. Commissions earned for the placement of the initial policy term for a given insurance product are recorded as New Business Commissions. New Business Commissions are earned at a point in time on the effective date of the policy, which is when the customer’s unilateral right to cancel the policy without consideration expires, as the Company has no further performance obligations for the initial term once the policy is placed and made effective.

After the initial policy term for a given insurance product, the Company earns Renewal Commissions by assisting the customer to make effective a renewal policy that satisfies the customer’s current insurance coverage needs. The Company performs this obligation by monitoring the customer’s policy to ensure a renewal is offered by the carrier and that the client promptly pays the premium. Alternatively, based on the needs of the customer, the Company may assist the customer to adjust coverage terms to satisfy its current insurance coverage needs or the Company may assist the customer to re-shop the insurance coverage to identify, place, and make effective a policy that better meets those needs. Renewal Commissions are earned at a point in time upon the effective date of the renewal policy term or upon the effective date of the replacement policy identified, placed, and made effective for the customer, which is when the customer’s unilateral right to non-renew the policy expires, as the Company has no further performance obligations for that renewal policy term.

The transaction price for commissions revenue is set as an estimate of the variable consideration to be received for the current policy term. This estimate includes the fixed consideration due based on the contractual terms of the current policy and adjustments for estimates of modifications of the contractual terms of the current policy and/or termination of the policy before the end of the current term. This variable consideration is constrained to the extent that it is probable there will not be a significant reversal of revenue.

For Agency Fees, the Company enters into a contract with the insured, in which the Company's performance obligation is to place an insurance policy. The transaction price of the agency fee is set at the time the sale is

agreed upon, and is included in the contract. Agency Fee revenue is recognized at a point in time, which is the effective date of the policy.

Contingent commission revenue is generated from contracts between the Company and insurance carriers, for which the Company is compensated for certain growth, profitability, or other performance-based metrics. The performance obligations for contingent commissions will vary by contract, but generally include the Company increasing profitable written premium with the insurance carrier. The transaction price for contingent commissions is estimated based on all available information and is recognized over time as the Company completes its performance obligations, as the underlying policies are placed, net of a constraint.

The Company must estimate the amount of consideration that will be received such that a significant reversal of revenue is not probable. Contingent commissions represent a form of variable consideration associated with the placement and profitability of coverage, for which we earn commissions. In connection with Topic 606, contingent commissions are estimated with a constraint applied and accrued relative to the recognition of the corresponding commissions for the period over which the contract applies. As contingent commissions are earned in relation to policies placed by the Company with the insurance carrier, the timing of recognizing contingent commissions follows a similar pattern as our commissions and fees, with any adjustments recognized when payments are received or as additional information that affects the estimate becomes available.

Franchise revenues

Franchise revenues include initial franchise fees and ongoing new and renewal royalty fees from franchisees.

Revenue from Initial Franchise Fees is generated from a contract between the Company and a franchisee. The Company's performance obligation is to provide initial training, onboarding, ongoing support and use of the Company's business operations over the period of the franchise agreement. The transaction price is set by the franchise agreement and revenue is recognized over time as the Company completes its performance obligations.

Initial franchise fees are recognized as revenue over the 10-year life of the franchise contract, beginning on the start date of the contract.

Revenue from New and Renewal Royalty Fees is recorded by applying the sales- and usage-based royalties exception. Under the sales- and usage-based exception, the Company recognizes revenue over time as a franchise places and makes effective a policy for an insured. The transaction price for the royalty fee for each policy made effective is set as the contractual royalty rate multiplied by an estimate of the commissions to be received by the franchise for the current term of the policy. This estimate includes the fixed consideration due based on the contractual terms of the current policy and adjustments for estimates of modifications of the contractual terms of the current policy and/or termination of the policy before the end of the current term. This variable consideration is constrained to the extent that it is probable there will not be a significant reversal of revenue.

Contract Costs

The Company has evaluated ASC Topic 340 - Other Assets and Deferred Cost (“ASC 340”), which requires companies to defer certain incremental costs to obtain customer contracts and certain costs to fulfill customer contracts.

Incremental costs to obtain - The Company defers certain costs to obtain customer contracts primarily as they relate to commission-based compensation plans for selling new franchise agreements. These incremental costs are deferred and amortized over a 10-year period, which is consistent with the term of the contract. The balance of costs to obtain is included with Other assets on the Consolidated balance sheets.

Costs to fulfill - The Company has evaluated the need to capitalize costs to fulfill customer contracts and has determined that there are no costs that meet the definition for capitalization under ASC 340.

Performance obligations satisfied in previous periods

During the year ended December 31, 2025, the Company recognized $3.0 million in Commissions and agency fees and $1.0 million in Franchise revenues due to the release of the constraint on certain variable consideration related to policies placed and made effective in previous periods. The Company did not recognize any revenue related to performance obligations satisfied in previous periods for the years ended December 31, 2024, or 2023.

Disaggregation of Revenue

The following tables disaggregates revenue by source (in thousands):


	Year Ended December 31,
	2025		2024		2023
Type of revenue stream:
Commissions and agency fees
Renewal commissions	$	78,621	$	74,938	$	70,730
New business commissions	27,985		24,608		23,411
Agency fees	10,404		8,127		8,174
Contingent commissions	38,376		31,385		13,746
Franchise revenues
Renewal royalty fees	170,767		138,942		107,524
New business royalty fees	30,153		27,122		23,168
Initial franchise fees	5,594		6,620		11,238
Other franchise revenues	2,734		1,831		1,843
Interest income	670		932		1,443
Total revenues	$	365,304	$	314,505	$	261,276

Timing of revenue recognition:
Transferred at a point in time	$	117,010	$	107,673	$	102,315
Transferred over time	248,294		206,832		158,961
Total revenues	$	365,304	$	314,505	$	261,276

Contract Balances

The following table provides information about receivables, cost to obtain, and contract liabilities from contracts with customers (in thousands):


	December 31,
	2025		2024		Increase/(decrease)
Cost to obtain franchise contracts(1)	$	1,801	$	1,967	$	(166)
Commissions and agency fees receivable, net(2)	36,613		31,375		5,238
Receivable from franchisees, net(2)	14,077		14,546		(469)
Contract liabilities(2)(3)	16,266		18,466		(2,200)

(1) Cost to obtain franchise contracts is included in Other assets on the consolidated balance sheets.

(2) Includes both the current and long term portion of this balance.

(3) Initial Franchise Fees to be recognized over the life of the contract

Significant changes in contract liabilities are as follows (in thousands):


	December 31,
	2025		2024
Contract liability at beginning of period	$	18,466	$	27,099
Revenue recognized during the period	(5,594)		(6,620)
New deferrals(1)	3,930		3,125
Write offs(2)	(536)		(5,138)
Contract liability at end of period	$	16,266	$	18,466

(1) Initial franchise fees where the consideration is received from the customer for services which are to be transferred to the franchisee over the term of the franchise agreement

(2) Franchise Fees, net of recognized revenue, no longer deferred due to the termination of the Franchise Agreement.

Anticipated Future Recognition of Deferred Initial Franchise Fees


Estimate for the year ended December 31:
2026	$	3,241
2027	2,741
2028	2,506
2029	2,225
2030	1,889
Thereafter	3,664
	$	16,266

- Definition

The entire disclosure of revenue from contract with customer to transfer good or service and to transfer nonfinancial asset. Includes, but is not limited to, disaggregation of revenue, credit loss recognized from contract with customer, judgment and change in judgment related to contract with customer, and asset recognized from cost incurred to obtain or fulfill contract with customer. Excludes insurance and lease contracts.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Topic 606
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 7
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147479806/606-10-50-7

Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Topic 606
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-Name Accounting Standards Codification
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-Paragraph 9
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147479806/606-10-50-9

Reference 3: http://www.xbrl.org/2003/role/disclosureRef
-Topic 606
-SubTopic 10
-Name Accounting Standards Codification
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-Publisher FASB
-URI https://asc.fasb.org/1943274/2147479806/606-10-50-10

Reference 4: http://www.xbrl.org/2003/role/disclosureRef
-Topic 606
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-Topic 606
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Reference 6: http://www.xbrl.org/2003/role/disclosureRef
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Reference 7: http://www.xbrl.org/2003/role/disclosureRef
-Topic 606
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Reference 8: http://www.xbrl.org/2003/role/disclosureRef
-Topic 606
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-Section 50
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-URI https://asc.fasb.org/1943274/2147479806/606-10-50-12

Reference 9: http://www.xbrl.org/2003/role/disclosureRef
-Topic 606
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Reference 10: http://www.xbrl.org/2003/role/disclosureRef
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Reference 11: http://www.xbrl.org/2003/role/disclosureRef
-Name Accounting Standards Codification
-Topic 606
-Publisher FASB
-URI https://asc.fasb.org/606/tableOfContent

+ Details

Income taxes - Reconciliation of Income Tax Expense (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
$
Income before taxes	$ 50,848	$ 46,700	$ 26,388
Income taxes at U.S. federal statutory rate	10,678	9,807	5,541
Tax effect of income not subject to entity level federal income tax	(3,547)	(3,929)	(2,034)
Nontaxable or nondeductible items:
Excess tax (benefit) or deficiency on equity-based compensation	(2,146)	(3,060)	(1,760)
Nondeductible equity-based compensation	721	731	127
Nondeductible excess compensation	691	313	1,028
Meals and entertainment	229	178	152
State income tax expense (benefit), net of federal benefit	(100)	(6,530)	(329)
Other	(129)	77	(33)
Income tax expense (benefit)	$ 6,397	$ (2,413)	$ 2,692
%
Income taxes at U.S. federal statutory rate	21.00%	21.00%	21.00%
Tax effect of income not subject to entity level federal income tax	(7.00%)	(8.50%)	(7.80%)
Nontaxable or nondeductible items:
Excess tax (benefit) or deficiency on equity-based compensation	(4.20%)	(6.60%)	(6.70%)
Nondeductible equity-based compensation	1.40%	1.60%	0.50%
Nondeductible excess compensation	1.40%	0.70%	3.90%
Meals and entertainment	0.50%	0.40%	0.60%
State income tax expense (benefit), net of federal benefit	(0.20%)	(14.00%)	(1.20%)
Other	(0.30%)	0.20%	(0.10%)
Income tax expense (benefit)	12.60%	(5.20%)	10.20%

Employee benefit obligation	12 Months Ended
Employee benefit obligation	Dec. 31, 2025
Retirement Benefits [Abstract]
Employee benefit obligation	Employee benefit obligation The Company has adopted a qualified deferred compensation plan under section 401(k) of the Internal Revenue Code. Full-time employees over the age of 21 with one month of service are eligible to participate. Under the plan, the Company’s contribution is based on a discretionary matching of 100% of salary deferral elected by each eligible employee up to a maximum of 3% of compensation. The Company’s matching portion vests over a four-year period, after which time the employee becomes fully vested and all future contributions will vest immediately. Matching contributions may be changed at the discretion of the Company. Company contributions totaled $1.7 million, $1.5 million, and $1.5 million for the years ended December 31, 2025, 2024, and 2023.

- Definition

The entire disclosure for retirement benefits.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Topic 715
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
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Reference 2: http://www.xbrl.org/2003/role/disclosureRef
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-URI https://asc.fasb.org/1943274/2147480506/715-20-50-1

+ Details

Related Party Transactions (Details) $ in Thousands	3 Months Ended
Related Party Transactions (Details) $ in Thousands	Sep. 30, 2025 USD ($)
Co-Founder and Executive Chairman
Related Party Transaction [Line Items]
Reimbursed expenses	$ 140

- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Topic 850
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+ Details