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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
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FORM 8-K
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CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of report (Date of earliest event reported): August 26, 2025
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(Exact Name of Registrant as Specified in Charter)
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Securities registered pursuant to Section 12(b) of the Act:
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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
On August 26, 2025, Goosehead Insurance, Inc. (the “Company”) appointed Mark E. Jones, Jr. as Chief Operating Officer of the Company. Mr. Jones, Jr.’s appointment became effective on August 26, 2025. Mr. Jones, Jr. will remain Chief Financial Officer of the Company.
Mr. Jones, Jr., 33, joined Goosehead in 2016 as its Controller and was promoted to Vice President of Finance in 2020 and Chief Financial Officer in 2022. He was instrumental to Goosehead’s IPO in 2018 and has been responsible for overseeing Goosehead’s financial reporting, financial planning and analysis, treasury, investor relations, enterprise sales and partnerships. Prior to joining Goosehead, Mr. Jones, Jr. worked in Ernst & Young’s Audit practice, primarily focused on financial service companies. He is a graduate of Texas A&M University with a bachelor’s degree in accounting and a master’s degree in finance and is a Certified Public Accountant.
In connection with his appointment as Chief Operating Officer, Mr. Jones, Jr. will receive stock options with respect to 20,000 shares of Class A common stock, granted at a 10% premium over the closing market price of the Company’s Class A common stock on the date of the grant. His compensation will otherwise not be changed.
Mr. Jones, Jr. is the son of Mark E. Jones, the Company’s Executive Chairman and director, and Robyn Jones, the Company’s Vice Chairman and director.
Item 7.01 Regulation FD Disclosure.
On August 28, 2025, the Company issued a press release announcing the appointment of Mr. Mark E. Jones, Jr. as Chief Operating Officer of the Company. A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K.
The information contained in this Item 7.01 and Exhibit 99.1 attached hereto is being furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits
Exhibit No. | Description | |||||||
Press Release issued by Goosehead Insurance, Inc. dated August 28, 2025 | ||||||||
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Date: August 28, 2025
GOOSEHEAD INSURANCE, INC. | ||||||||
By: | /s/ Mark K. Miller | |||||||
Mark K. Miller President and Chief Executive Officer | ||||||||
Goosehead Announces Role Expansion of Mark Jones, Jr. as Chief Financial Officer and Chief Operating Officer
Westlake, Texas, Aug. 28, 2025 – Goosehead Insurance, Inc. (“Goosehead” or the “Company”) (NASDAQ: GSHD) a rapidly growing and innovative independent personal lines insurance agency that distributes its products and services through corporate and franchise locations throughout the United States today announced that Mark Jones, Jr.’s role as Chief Financial Officer has been expanded to include the Chief Operating Officer position. In this newly combined role, Mark will now oversee the company’s finance, operations, and strategic go-to-market revenue generating functions.
Mark Jones, Jr., who joined Goosehead in 2016, brings substantial leadership experience spanning finance, operations, and corporate strategy. He is currently serving as Chief Financial Officer, where he leads the company’s capital markets, accounting and finance, partnerships and capital allocation strategy.
“Mark has demonstrated exceptional leadership and has a deep understanding of our business from both the financial and go-to-market operational levers, which drive our business,” said Mark Miller, President and CEO. “Combining the CFO and COO responsibilities under Mark’s leadership will strengthen our ability to execute on our long-term strategy, enhance operational discipline, and deliver value for shareholders.”
Mark Jones, Jr. commented, “I am honored to take on this expanded role at such an exciting time in Goosehead’s growth journey. By unifying finance, operations and our go-to-market teams, we will sharpen execution across the organization, position the company for sustained success, and help us progress towards our goal of becoming the largest distributor of personal lines insurance in our founder’s lifetime.”
Mark holds a Bachelors degree in Accounting and a Masters of Science in Finance from Texas A&M University. He is a licensed CPA and has previously served as the Company’s Controller and Vice President of Finance.
About Goosehead Insurance, Inc.
Goosehead (NASDAQ: GSHD) is a rapidly growing and innovative independent personal lines insurance agency that distributes its products and services through corporate and franchise locations throughout the United States. Goosehead was founded on the premise that the consumer should be at the center of our universe and that everything we do should be directed at providing extraordinary value by offering broad product choice and a world-class service experience. Goosehead represents over 200 insurance companies that underwrite personal and commercial lines. For more information, please visit goosehead.com or goosehead.com/become-a-franchisee.
Contacts
Investor Contact:
Dan Farrell
Goosehead Insurance - VP Capital Markets
Phone: (214) 838-5290
Email: dan.farrell@goosehead.com; IR@goosehead.com;
PR Contact:
Mission North for Goosehead Insurance
Email: goosehead@missionnorth.com; PR@goosehead.com