gshd-20240221
FALSE000172697800017269782024-02-212024-02-21

______________________________________________________________________________________________________
  UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
 _____________________________________________________________________________________________________
FORM 8-K
______________________________________________________________________________________________________
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

Date of report (Date of earliest event reported): February 21, 2024
______________________________________________________________________________________________________
Goosehead Insurance, Inc.
(Exact Name of Registrant as Specified in Charter)
 ______________________________________________________________________________________________________
Delaware
001-38466
82-3886022
(State or Other Jurisdiction
of Incorporation)
(Commission
File Number)
(I.R.S. Employer
Identification No.)
1500 Solana Boulevard, Ste. 4500
Westlake, Texas 76262    
(Address of Principal Executive Offices, and Zip Code)

214-838-5500
Registrant’s Telephone Number, Including Area Code

Not applicable
(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

Written communication pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

Pre-commencement communication pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

Pre-commencement communication pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol(s)
Name of each exchange on which registered
Class A Common Stock, par value $.01 per share
GSHD
NASDAQ
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐






Item 2.02 Results of Operations and Financial Condition.

On February 21, 2024 Goosehead Insurance, Inc. issued a press release announcing its financial results for the quarter ended December 31, 2023. A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated by reference herein.
Item 9.01 Financial Statements and Exhibits.

(d) Exhibits
Exhibit
No.
Description
Press Release issued by Goosehead Insurance, Inc. dated February 21, 2024 (furnished pursuant to Item 2.02)
104Cover Page Interactive Data File (Formatted as Inline XBRL)

Date: February 21, 2024

EXHIBIT INDEX
No.
Description
99.1
Press Release issued by Goosehead Insurance, Inc. on February 21, 2024





SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
GOOSEHEAD INSURANCE, INC.
By:
/s/ Mark E. Jones
Mark E. Jones
Chairman and Chief Executive Officer


Document

GOOSEHEAD INSURANCE, INC. ANNOUNCES FOURTH QUARTER
AND FULL YEAR 2023 RESULTS
Total Revenue Increased 25% for the year to $261.3 million –
Core Revenue Grew 24% for the year to $233.0 million –
Total Written Premium in 2023 Increased 34% to $3.0 billion –
– 2023 Net Income of $23.7 million versus $2.6 million in 2022 –
Adjusted EBITDA in 2023 up 90% to $69.8 million –

WESTLAKE, TEXAS – February 21, 2024 - Goosehead Insurance, Inc. (“Goosehead” or the “Company”) (NASDAQ: GSHD), a rapidly growing independent personal lines insurance agency, today announced results for the fourth quarter and year ended December 31, 2023.

Fourth Quarter 2023 Highlights
Total Revenues grew 10% over the prior-year period to $63.0 million in the fourth quarter of 2023
Fourth quarter Core Revenues* of $56.9 million increased 10% over the prior-year period
Fourth quarter net income of $5.4 million improved from net income of $2.6 million a year ago. EPS of $0.15 per share increased 650% and adjusted EPS* of $0.28 per share increased 155%, over the prior-year period
Net income margin for the fourth quarter was 9%
Adjusted EBITDA* of $14.1 million increased from $11.9 million in the prior-year period
Adjusted EBITDA Margin* increased 1 percentage points over the prior-year period to 22%
Total written premiums placed for the fourth quarter increased 29% over the prior-year period to $756.1 million
Policies in force grew 16% from the prior-year period to approximately 1,486,000

*Core Revenue, Adjusted EPS, Adjusted EBITDA, and Adjusted EBITDA Margin are non-GAAP measures. Reconciliations of Core Revenue to total revenues, Adjusted EPS to basic earnings per share and Adjusted EBITDA to net income, the most directly comparable financial measures presented in accordance with GAAP, are set forth in the reconciliation table accompanying this release.

“We had a tremendous 2023 with premium growth of 34%, total revenue growth of 25%, Core revenue growth of 24%, and EBITDA growth of 90% with margin expansion of 900 basis points to 27%,” stated Mark E. Jones, Chairman and CEO. “Our overall results this year unfolded
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according to plan as we have successfully implemented strategic changes to improve productivity and increase earnings power. The results of our Corporate sales leadership reorganization in late 2022, followed by consolidating Franchise leadership with Corporate in Q4 2023 drove very large productivity gains. The next phase of our execution will be driving accelerating new business production growth in 2024, particularly in our Franchise network and adding meaningfully to our overall productive capacity which should spring load into accelerating revenue and earnings growth in 2025 and beyond. We will be driving this improved growth on a significantly higher and expanding profitability base, further enhancing our competitive moat and positioning us well to execute on our long term objective of personal lines industry leadership”.

Fourth Quarter 2023 Results
For the fourth quarter of 2023, revenues were $63.0 million, an increase of 10% compared to the corresponding period in 2022. Core Revenues, a non-GAAP measure which excludes contingent commissions, initial franchise fees, interest income, and other income, were $56.9 million, a 10% increase from $51.8 million in the prior-year period. Core Revenues are the most reliable revenue stream for the Company, consisting of New Business Commissions, Agency Fees, New Business Royalty Fees, Renewal Commissions, and Renewal Royalty Fees. Core Revenue growth was driven by improved productivity, strong client retention of 86%, and rising premium rates. The Company grew total written premiums, which we consider to be the leading indicator of future revenue growth, by 29% in the fourth quarter.

Total operating expenses, excluding equity-based compensation, depreciation and amortization and impairment expenses, for the fourth quarter of 2023 were $48.9 million, up 7% from $45.5 million in the prior-year period. The increase from the prior period was due to increased employee compensation and benefits expenses related to investments in partnership, technology, marketing, and service functions. Equity-based compensation increased to $5.0 million for the period, compared to $3.3 million a year ago. Bad debt expense of $1.0 million decreased from $1.4 million a year ago due to reduced terminations of signed franchises that have yet to launch. General and administrative expenses are also higher versus a year ago due to investments in technology, systems and marketing efforts to drive growth and continue to improve the client experience.

Net income in the fourth quarter of 2023 was $5.4 million versus net income of $2.6 million a year ago, with the improvement due to strong revenue growth and expense discipline. Earnings per share and Net Income Margin for the fourth quarter of 2023 were $0.15 and 9%,
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respectively. Adjusted EPS for the fourth quarter of 2023, which excludes equity-based compensation and impairment expense, was $0.28 per share. Total Adjusted EBITDA was $14.1 million for the fourth quarter of 2023 compared to $11.9 million in the prior-year period. Adjusted EBITDA Margin of 22% was up 1 percentage point in the quarter.

Liquidity and Capital Resources
As of December 31, 2023, the Company had cash and cash equivalents of $44.0 million. We had an unused line of credit of $49.8 million as of December 31, 2023. Total outstanding term note payable balance was $77.5 million as of December 31, 2023.

2024 Outlook
Our guidance for the full year 2024 is as follows:
Total written premiums placed are expected to be between $3.70 billion and $3.85 billion representing 25% organic growth on the low end of the range, and 30% organic growth on the high end of the range.
Total revenues are expected to be between $310 million and $320 million representing 19% organic growth on the low end of the range and 22% organic growth on the high end of the range.
Contingent commissions for 2024 are expected to be approximately 35 basis points of total written premiums.
Adjusted EBITDA Margin is expected to expand for the full year 2024.

Conference Call Information
Goosehead will host a conference call and webcast today at 4:30 PM ET to discuss these results.

To access the call by phone, participants should go to this link (registration link), and you will be provided with the dial in details.

In addition, a live webcast of the conference call will also be available on Goosehead’s investor relations website at http://ir.goosehead.com.

A webcast replay of the call will be available at http://ir.goosehead.com for one year following the call.

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About Goosehead
Goosehead (NASDAQ: GSHD) is a rapidly growing and innovative independent personal lines insurance agency that distributes its products and services through corporate and franchise locations throughout the United States. Goosehead was founded on the premise that the consumer should be at the center of our universe and that everything we do should be directed at providing extraordinary value by offering broad product choice and a world-class service experience. Goosehead represents over 150 insurance companies that underwrite personal and commercial lines. For more information, please visit goosehead.com or goosehead.com/become-a-franchisee.

Forward-Looking Statements
This press release may contain various “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, which represent Goosehead’s expectations or beliefs concerning future events. Forward-looking statements are statements other than historical facts and may include statements that address future operating, financial or business performance or Goosehead’s strategies or expectations. In some cases, you can identify these statements by forward-looking words such as “may”, “might”, “will”, “should”, “expects”, “plans”, “anticipates”, “believes”, “estimates”, “predicts”, “projects”, “potential”, “outlook” or “continue”, or the negative of these terms or other comparable terminology. Forward-looking statements are based on management’s current expectations and beliefs and involve significant risks and uncertainties that could cause actual results, developments and business decisions to differ materially from those contemplated by these statements.

Factors that could cause actual results or performance to differ from the expectations expressed or implied in such forward-looking statements include, but are not limited to, conditions impacting insurance carriers or other parties with which Goosehead does business, the loss of one or more key executives or an inability to attract and retain qualified personnel and the failure to attract and retain highly qualified franchisees. These risks and uncertainties also include, but are not limited to, those described under the captions “1A. Risk Factors” in Goosehead’s Annual Report on Form 10-K for the year ended December 31, 2023 and in Goosehead’s other filings with the SEC, which are available free of charge on the Securities Exchange Commission's website at: www.sec.gov. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those indicated. All forward-looking statements and all subsequent written and oral forward-looking statements attributable to Goosehead or to persons acting on behalf of Goosehead are
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expressly qualified in their entirety by reference to these risks and uncertainties. You should not place undue reliance on forward-looking statements. Forward-looking statements speak only as of the date they are made, and Goosehead does not undertake any obligation to update them in light of new information, future developments or otherwise, except as may be required under applicable law.

Contacts
Investor Contact:
Dan Farrell
Goosehead Insurance - VP Capital Markets
Phone: (214) 838-5290
Email: dan.farrell@goosehead.com; IR@goosehead.com;

PR Contact:
Mission North for Goosehead Insurance
Email: goosehead@missionnorth.com; PR@goosehead.com
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Goosehead Insurance, Inc.
Condensed Consolidated Statements of Operations
(Unaudited)
(In thousands, except per share amounts)
Three Months Ended December 31,Twelve Months Ended December 31,
2023202220232022
Revenues:
Commissions and agency fees$27,424 $26,589 $116,061 $100,265 
Franchise revenues35,282 30,423 143,772 107,722 
Interest income308 391 1,443 1,403 
Total revenues63,014 57,403 261,276 209,390 
Operating Expenses:
Employee compensation and benefits38,803 33,822 152,604 133,293 
General and administrative expenses14,092 13,529 62,111 52,887 
Bad debts1,009 1,436 4,361 6,198 
Depreciation and amortization2,427 1,841 9,244 6,884 
Total operating expenses56,331 50,628 228,320 199,262 
Income from operations6,683 6,775 32,956 10,128 
Other Income:
Interest expense(1,511)(1,588)(6,568)(4,999)
Income before taxes5,172 5,187 26,388 5,129 
Tax expense (benefit)(252)2,603 2,692 2,499 
Net Income5,423 2,584 23,696 2,630 
Less: net income attributable to non-controlling interests1,803 2,083 9,556 2,065 
Net Income attributable to Goosehead Insurance, Inc.$3,620 $501 $14,140 $565 
Earnings per share:
Basic$0.15 $0.02 $0.59 $0.03 
Diluted$0.14 $0.02 $0.55 $0.03 
Weighted average shares of Class A common stock outstanding:
Basic24,688 22,373 23,929 20,995 
Diluted25,516 23,900 38,356 21,773 
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Goosehead Insurance, Inc.
Condensed Consolidated Statements of Operations
(Unaudited)
(In thousands, except per share amounts)
Three Months Ended December 31,Twelve Months Ended December 31,
2023202220232022
Revenues:
Core Revenue:
Renewal Commissions(1)
$17,335$16,310$70,730$57,543
Renewal Royalty Fees(2)
27,18022,900107,52477,346
New Business Commissions(1)
5,5125,81423,41124,126
New Business Royalty Fees(2)
5,3494,40223,16818,244
Agency Fees(1)
1,5322,4218,17410,912
Total Core Revenue56,90851,847233,007188,171
Cost Recovery Revenue:
Initial Franchise Fees(2)
2,4582,91011,23810,853
Interest Income3083911,4431,403
Total Cost Recovery Revenue2,7663,30112,68112,256
Ancillary Revenue:
Contingent Commissions(1)
3,0452,04413,7467,684
Other Franchise Revenues(2)
2952111,8431,279
Total Ancillary Revenue3,3402,25515,5888,963
Total Revenues63,01457,403261,276209,390
Operating Expenses:
Employee compensation and benefits, excluding equity-based compensation33,76530,536128,615113,651
General and administrative expenses, excluding impairment14,09213,52958,48352,887
Bad debts1,0091,4364,3616,198
Total48,86645,501191,459172,736
Adjusted EBITDA14,14811,90269,81736,654
Adjusted EBITDA Margin22 %21 %27 %18 %
Interest expense(1,511)(1,588)(6,568)(4,999)
Depreciation and amortization(2,427)(1,841)(9,244)(6,884)
Tax (expense) benefit252(2,603)(2,692)(2,499)
Equity-based compensation(5,038)(3,286)(23,989)(19,642)
Impairment expense(3,628)
Net Income$5,424$2,584$23,696$2,630
Net Income Margin%%%%
(1) Renewal Commissions, New Business Commissions, Agency Fees, and Contingent Commissions are included in "Commissions and agency fees" as shown on the Condensed Consolidated Statements of Operations within Goosehead’s Form 10-K for the three and twelve months ended December 31, 2023 and 2022.
(2) Renewal Royalty Fees, New Business Royalty Fees, Initial Franchise Fees, and Other Franchise Revenues are included in "Franchise revenues" as shown on the Condensed Consolidated Statements of Operations within Goosehead’s Form 10-K for the three and twelve months ended December 31, 2023 and 2022.
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Goosehead Insurance, Inc.
Condensed Consolidated Balance Sheets
(Unaudited) 
(In thousands, except par value amounts)
December 31,
20232022
Assets
Current Assets:
Cash and cash equivalents$41,956 $28,743 
Restricted cash2,091 1,644 
Commissions and agency fees receivable, net12,903 14,440 
Receivable from franchisees, net9,720 4,932 
Prepaid expenses7,889 4,334 
Total current assets74,559 54,093 
Receivable from franchisees, net of current portion9,269 23,835 
Property and equipment, net of accumulated depreciation30,316 35,347 
Right-of-use asset38,406 44,080 
Intangible assets, net of accumulated amortization17,266 4,487 
Deferred income taxes, net181,209 155,318 
Other assets3,867 4,193 
Total assets$354,892 $321,353 
Liabilities and Stockholders’ Equity
Current Liabilities:
Accounts payable and accrued expenses$16,398 $15,958 
Premiums payable2,091 1,644 
Lease liability8,897 6,627 
Contract liabilities4,129 6,031 
Note payable9,375 6,875 
Total current liabilities40,890 37,135 
Lease liability, net of current portion57,382 64,947 
Note payable, net of current portion67,562 86,711 
Contract liabilities, net of current portion22,970 40,522 
Liabilities under tax receivable agreement149,302 125,662 
Total liabilities338,106 354,977 
Class A common stock, $0.01 par value per share 300,000 shares authorized, 24,966 shares issued and outstanding as of December 31, 2023, 23,034 issued and outstanding as of December 31, 2022250 228 
Class B common stock, $0.01 par value per share - 50,000 shares authorized, 12,954 issued and outstanding as of December 31, 2023, 14,471 issued and outstanding as of December 31, 2022130 146 
Additional paid in capital103,228 70,866 
Accumulated deficit(47,056)(60,570)
Total stockholders' equity56,552 10,670 
Non-controlling interests(39,766)(44,294)
Total equity16,786 (33,624)
Total liabilities and equity$354,892 $321,353 
.
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Goosehead Insurance, Inc.
Reconciliation Non-GAAP Measures to GAAP
This release includes Core Revenue, Cost Recovery Revenue, Ancillary Revenue, Adjusted EBITDA, Adjusted EBITDA Margin and Adjusted EPS that are not required by, nor presented in accordance with, generally accepted accounting principles in the United States (“GAAP”). The Company refers to these measures as “non-GAAP financial measures.” The Company uses these non-GAAP financial measures when planning, monitoring and evaluating its performance and considers these non-GAAP financial measures to be useful metrics for management and investors to facilitate operating performance comparisons from period to period by excluding potential differences caused by variations in capital structures, tax position, depreciation, amortization and certain other items that the Company believes are not representative of its core business. The Company uses Core Revenue, Cost Recovery Revenue, Ancillary Revenue, Adjusted EBITDA, Adjusted EBITDA Margin and Adjusted EPS for business planning purposes and in measuring its performance relative to that of its competitors.
These non-GAAP financial measures are defined by the Company as follows:
"Core Revenue" is a supplemental measure of our performance and includes Renewal Commissions, Renewal Royalty Fees, New Business Commissions, New Business Royalty Fees, and Agency Fees. We believe that Core Revenue is an appropriate measure of operating performance because it summarizes all of our revenues from sales of individual insurance policies.
"Cost Recovery Revenue" is a supplemental measure of our performance and includes Initial Franchise Fees and Interest Income. We believe that Cost Recovery Revenue is an appropriate measure of operating performance because it summarizes revenues that are viewed by management as cost recovery mechanisms.
"Ancillary Revenue" is a supplemental measure of our performance and includes Contingent Commissions and Other Income. We believe that Ancillary Revenue is an appropriate measure of operating performance because it summarizes revenues that are ancillary to our core business.
"Adjusted EBITDA" is a supplemental measure of the Company's performance. We believe that Adjusted EBITDA is an appropriate measure of operating performance
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because it eliminates the impact of items that do not relate to business performance. Adjusted EBITDA is defined as net income (the most directly comparable GAAP measure) before interest, income taxes, depreciation and amortization, adjusted to exclude equity-based compensation and other non-operating items, including, among other things, certain non-cash charges and certain non-recurring or non-operating gains or losses.
"Adjusted EBITDA Margin" is Adjusted EBITDA as defined above, divided by total revenue excluding other non-operating items. Adjusted EBITDA Margin is helpful in measuring profitability of operations on a consolidated level.
"Adjusted EPS" is a supplemental measure of our performance, defined as earnings per share (the most directly comparable GAAP measure) before non-recurring or non-operating income and expenses. Adjusted EPS is a useful measure to management because it eliminates the impact of items that do not relate to business performance and helps measure our profitability on a consolidated level.
While the Company believes that these non-GAAP financial measures are useful in evaluating its business, this information should be considered as supplemental in nature and is not meant as a substitute for revenues, net income, or earnings per share, in each case as recognized in accordance with GAAP. In addition, other companies, including companies in the Company’s industry, may calculate such measures differently, which reduces their usefulness as comparative measures.
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The following tables show a reconciliation from total revenues to Core Revenue, Cost Recovery Revenue, and Ancillary Revenue (non-GAAP basis) for the three and twelve months ended December 31, 2023 and 2022 (in thousands):
Three Months Ended December 31,Twelve Months Ended December 31,
2023202220232022
Total Revenues$63,014 $57,403 $261,276 $209,390 
Core Revenue:
Renewal Commissions(1)
$17,335 $16,310 $70,730 $57,543 
Renewal Royalty Fees(2)
27,180 22,900 107,524 77,346 
New Business Commissions(1)
5,512 5,814 23,411 24,126 
New Business Royalty Fees(2)
5,349 4,402 23,168 18,244 
Agency Fees(1)
1,532 2,421 8,174 10,912 
Total Core Revenue56,908 51,847 233,007 188,171 
Cost Recovery Revenue:
Initial Franchise Fees(2)
2,458 2,910 11,238 10,853 
Interest Income308 391 1,443 1,403 
Total Cost Recovery Revenue2,766 3,301 12,681 12,256 
Ancillary Revenue:
Contingent Commissions(1)
3,045 2,044 13,746 7,684 
Other Franchise Revenues(2)
295 211 1,843 1,279 
Total Ancillary Revenue3,340 2,255 15,588 8,963 
Total Revenues$63,014 $57,403 $261,276 $209,390 
(1) Renewal Commissions, New Business Commissions, Agency Fees, and Contingent Commissions are included in "Commissions and agency fees" as shown on the Condensed Consolidated Statements of Operations.
(2) Renewal Royalty Fees, New Business Royalty Fees, Initial Franchise Fees, and Other Franchise Revenues are included in "Franchise revenues" as shown on the Condensed Consolidated Statements of Operations.

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The following tables show a reconciliation from net income to Adjusted EBITDA and Adjusted EBITDA Margin (non-GAAP basis) for the three and twelve months ended December 31, 2023 and 2022 (in thousands):
Three Months Ended December 31,Twelve Months Ended December 31,
2023202220232022
Net Income$5,424$2,584$23,696$2,630
Interest expense1,5111,5886,5684,999
Depreciation and amortization2,4271,8419,2446,884
Tax expense (benefit)(252)2,6032,6922,499
Equity-based compensation5,0383,28623,98919,642
Impairment expense3,628
Other (income) expense
Adjusted EBITDA$14,148$11,902$69,817$36,654
Net Income Margin(1)
%%%%
Adjusted EBITDA Margin(2)
22 %21 %27 %18 %
(1) Net Income Margin is calculated as Net Income divided by Total Revenue ($5,424/$63,014) and ($2,584/$57,403) for the three months ended December 31, 2023 and 2022. Net Income Margin is calculated as Net Income divided by Total Revenue ($23,696/$261,276) and ($2,630/$209,390) for the twelve months ended December 31, 2023 and 2022
(2) Adjusted EBITDA Margin is calculated as Adjusted EBITDA divided by Total Revenue ($14,148/$63,014), and ($11,902/$57,403) for the three months ended December 31, 2023 and 2022, respectively. Adjusted EBITDA Margin is calculated as Adjusted EBITDA divided by Total Revenue ($69,817/$261,276), and ($36,654/$209,390) for the twelve months ended December 31, 2023 and 2022.

The following tables show a reconciliation from basic earnings per share to Adjusted EPS (non-GAAP basis) for the three and twelve months ended December 31, 2023 and 2022. Note that totals may not sum due to rounding:
Three Months Ended December 31,Twelve Months Ended December 31,
2023202220232022
Earnings per share - basic (GAAP)$0.15 $0.02 $0.59 $0.03 
Add: equity-based compensation(1)
0.13 0.09 0.64 0.52 
Add: impairment expense(2)
— — 0.10 — 
Adjusted EPS (non-GAAP)$0.28 $0.11 $1.33 $0.55 
(1) Calculated as equity-based compensation divided by sum of weighted average Class A and Class B shares [$5.0 million/(24.7 million + 13.2 million)] for the three months ended December 31, 2023 and [$3.3 million/ (22.4 million + 15.0 million)] for the three months ended December 31, 2022. Calculated as equity-based compensation divided by sum of weighted average Class A and Class B shares [$24.0 million/(23.9 million + 13.8 million)] for the twelve months ended December 31, 2023 and [$19.6 million/ (21.0 million + 16.2 million)] for the twelve months ended December 31, 2022.
(2) Calculated as impairment expense divided by sum of weighted average Class A and Class B shares [$3.6 million/(23.9 million + 13.8 million)] for the twelve months ended December 31, 2023. No impairment was recorded for the three months ended December 31, 2023, three months ended December 31, 2022 nor the twelve months ended December 31, 2022.
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Goosehead Insurance, Inc.
Key Performance Indicators

December 31, 2023December 31, 2022
Corporate sales agents < 1 year tenured135 165 
Corporate sales agents > 1 year tenured165 155 
Operating franchises < 1 year tenured183 472 
Operating franchises > 1 year tenured1,043 941 
Total Franchise Producers1,957 2,101 
QTD Corporate Agent Productivity < 1 Year (1)
$13,789 $13,241 
QTD Corporate Agent Productivity > 1 Year (1)
$25,738 $27,228 
QTD Franchise Productivity < 1 Year (2)
$10,975 $8,481 
QTD Franchise Productivity > 1 Year (2)
$21,103 $18,059 
Policies in Force1,486,000 1,284,000 
Client Retention86 %88 %
Premium Retention101 %100 %
QTD Written Premium (in thousands)$756,082 $584,575 
Net Promoter Score ("NPS")92 90 
(1) - Corporate Productivity is New Business Production per Agent (Corporate): The New Business Revenue collected related to corporate sales, divided by the average number of full-time corporate sales agents for the same period. This calculation excludes interns, part-time sales agents and partial full-time equivalent sales managers.
(2) - Franchise Productivity is New Business Production per Agent (Franchise): The gross commissions paid by Carriers and Agency Fees received related to policies in their first term sold by franchise sales agents divided by the average number of franchise sales agents for the same period prior to paying Royalty Fees to the Company.
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Goosehead Insurance, Inc.
Supplemental Disclosure

Q4 2023Q3 2023Q2 2023Q1 2023Q4 2022Q3 2022Q2 2022Q1 2022
Corporate sales agents < 1 year tenured135 132 146 117 165 241 312 297 
Corporate sales agents > 1 year tenured165 184 134 159 155 170 191 193 
Operating franchises < 1 year tenured183 254 348 426 472 465 421 383 
Operating franchises > 1 year tenured1,043 1,031 996 961 941 938 923 885 
Total Franchise Producers1,957 2,008 2,069 2,098 2,101 2,102 2,005 1,912 
Corporate Agent Productivity < 1 Year (1)
$13,789 $16,266 $23,664 $19,747 $13,241 $12,206 $13,935 $10,442 
Corporate Agent Productivity > 1 Year (1)
$25,738 $28,963 $33,323 $30,429 $27,228 $27,952 $28,803 $26,245 
Franchise Productivity < 1 Year (2)
$10,975 $9,583 $9,606 $9,020 $8,481 $9,370 $9,435 $8,532 
Franchise Productivity > 1 Year (2)
$21,103 $22,305 $23,348 $20,812 $18,059 $21,293 $21,681 $20,135 
(1) - Corporate Productivity is New Business Production per Agent (Corporate): The New Business Revenue collected related to corporate sales, divided by the average number of full-time corporate sales agents for the same period. This calculation excludes interns, part-time sales agents and partial full-time equivalent sales managers.
(2) - Franchise Productivity is New Business Production per Agent (Franchise): The gross commissions paid by Carriers and Agency Fees received related to policies in their first term sold by franchise sales agents divided by the average number of franchise sales agents for the same period prior to paying Royalty Fees to the Company.
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