Document
CUSIP No. 38267D109                    Page 1                    Schedule 13D/A
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
SCHEDULE 13D/A
(Amendment No. 38)
Under the Securities Exchange Act of 1934
 
GOOSEHEAD INSURANCE, INC.
(Name of Issuer)
CLASS A COMMON STOCK, PAR VALUE $0.01 PER SHARE
(Title of Class of Securities)
38267D109
(CUSIP Number)
Mark E. Jones
1500 Solana Blvd
Building 4, Suite 4500
Westlake, Texas
(214) 838-5500
(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)
August 29, 2023
(Dates of Events which Requires Filing of this Statement)
 
If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§240.13d-1(e), 240.13d-l(f) or 240.13d-l(g), check the following box. ☐
 
Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See §240.13d-7 for other parties to whom copies are to be sent.
 
*    The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
 



CUSIP No. 38267D109                    Page 2                    Schedule 13D/A

  1. 
Names of Reporting Persons.
 
Mark E. Jones
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
630,174
  8.
Shared Voting Power
 
13,191,156
  9.
Sole Dispositive Power
 
630,174
10
Shared Dispositive Power
 
13,191,156
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
13,821,330 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
36.55%
14
Type of Reporting Person (See Instructions)
 
IN, OO (Trustee)









CUSIP No. 38267D109                    Page 3                    Schedule 13D/A
  1. 
Names of Reporting Persons.
 
Robyn Jones
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
336,471
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
336,471
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
336,471 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.89%
14
Type of Reporting Person (See Instructions)
 
IN
 










CUSIP No. 38267D109                    Page 4                    Schedule 13D/A
  1. 
Names of Reporting Persons.
 
The Mark and Robyn Jones Descendants Trust 2014
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
8,156,142
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
8,156,142
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
8,156,142 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
21.57%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)
 


CUSIP No. 38267D109                    Page 5                    Schedule 13D/A
  1. 
Names of Reporting Persons.
 
The Lanni Elaine Romney Family Trust 2014
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
279,534
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
279,534
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
279,534 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.74%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)
 


CUSIP No. 38267D109                    Page 6                    Schedule 13D/A
  1. 
Names of Reporting Persons.
 
The Lindy Jean Langston Family Trust 2014
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
297,734
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
297,734
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
297,734 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.79%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)
 


CUSIP No. 38267D109                    Page 7                    Schedule 13D/A
 
  1. 
Names of Reporting Persons.
 
The Camille LaVaun Peterson Family Trust 2014
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
290,434
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
290,434
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
290,434 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.77%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)
 


CUSIP No. 38267D109                    Page 8                    Schedule 13D/A
  1. 
Names of Reporting Persons.
 
The Desiree Robyn Coleman Family Trust 2014
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
291,834
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
291,834
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
291,834 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.77%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)
 


CUSIP No. 38267D109                    Page 9                    Schedule 13D/A
  1. 
Names of Reporting Persons.
 
The Adrienne Morgan Jones Family Trust 2014
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
297,734
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
297,734
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
297,734 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.79%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)
 


CUSIP No. 38267D109                    Page 10                    Schedule 13D/A
  1. 
Names of Reporting Persons.
 
The Mark Evan Jones, Jr. Family Trust 2014
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
297,734
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
297,734
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
297,734 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.79%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)
 


CUSIP No. 38267D109                    Page 11                    Schedule 13D/A
  1. 
Names of Reporting Persons.
 
Serena Jones
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
Canada
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
370,442
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
370,442
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
370,442 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.98%
14
Type of Reporting Person (See Instructions)
 
IN


CUSIP No. 38267D109                    Page 12                    Schedule 13D/A
  1. 
Names of Reporting Persons.
 
Lanni Romney
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
202,791
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
202,791
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
202,791 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.54%
14
Type of Reporting Person (See Instructions)
 
IN


CUSIP No. 38267D109                    Page 13                    Schedule 13D/A
  1. 
Names of Reporting Persons.
 
Lindy Langston
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
225,079
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
225,079
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
225,079 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.60%
14
Type of Reporting Person (See Instructions)
 
IN


CUSIP No. 38267D109                    Page 14                    Schedule 13D/A
  1. 
Names of Reporting Persons.
 
Camille Peterson
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
258,519
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
258,519
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
258,519 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.68%
14
Type of Reporting Person (See Instructions)
 
IN


CUSIP No. 38267D109                    Page 15                    Schedule 13D/A
  1. 
Names of Reporting Persons.
 
Desiree Coleman
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
250,000
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
250,000
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
250,000 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.66%
14
Type of Reporting Person (See Instructions)
 
IN


CUSIP No. 38267D109                    Page 16                    Schedule 13D/A
  1. 
Names of Reporting Persons.
 
Adrienne Jones
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
358,027
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
358,027
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
358,027 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.95%
14
Type of Reporting Person (See Instructions)
 
IN


CUSIP No. 38267D109                    Page 17                    Schedule 13D/A
  1. 
Names of Reporting Persons.
 
Mark E. Jones, Jr.
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
255,554
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
255,554
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
255,554 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.68%
14
Type of Reporting Person (See Instructions)
 
IN


















CUSIP No. 38267D109                    Page 18                    Schedule 13D/A
  1. 
Names of Reporting Persons.
 
P. Ryan Langston
  2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
  3.
SEC Use Only
 
  4.
Source of Funds (See Instructions)
 
OO
  5.
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
  6.
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
  7. 
Sole Voting Power
 
0
  8.
Shared Voting Power
 
76,922
  9.
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
76,922
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
76,922 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.20%
14
Type of Reporting Person (See Instructions)
 
IN





CUSIP No. 38267D109                    Page 19                    Schedule 13D/A

1
Names of Reporting Persons.
 
SLJ Dynasty Trust
2
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
3
SEC Use Only
 
4
Source of Funds (See Instructions)
 
OO
5
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
6
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
7
Sole Voting Power
 
0
8
Shared Voting Power
 
179,246
9
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
179,246
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
179,246 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.47%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)



CUSIP No. 38267D109                    Page 20                    Schedule 13D/A

1
Names of Reporting Persons.
 
Jones 2020 Irrevocable Trust
2
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
3
SEC Use Only
 
4
Source of Funds (See Instructions)
 
OO
5
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
6
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
7
Sole Voting Power
 
0
8
Shared Voting Power
 
82,005
9
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
82,005
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
82,005 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.22%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)




CUSIP No. 38267D109                    Page 21                    Schedule 13D/A
1
Names of Reporting Persons.
 
Lindy Langston Spousal Lifetime Access Trust
2
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
3
SEC Use Only
 
4
Source of Funds (See Instructions)
 
OO
5
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
6
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
7
Sole Voting Power
 
0
8
Shared Voting Power
 
90,270
9
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
90,270
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
90,270 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.24%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)




CUSIP No. 38267D109                    Page 22                    Schedule 13D/A
1
Names of Reporting Persons.
 
Lanni Romney Spousal Lifetime Access Trust
2
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
3
SEC Use Only
 
4
Source of Funds (See Instructions)
 
OO
5
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
6
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
7
Sole Voting Power
 
0
8
Shared Voting Power
 
88,704
9
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
88,704
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
88,704 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.23%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)


CUSIP No. 38267D109                    Page 23                    Schedule 13D/A
1
Names of Reporting Persons.
 
Nathan Scott Romney
2
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
3
SEC Use Only
 
4
Source of Funds (See Instructions)
 
OO
5
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
6
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
7
Sole Voting Power
 
0
8
Shared Voting Power
 
5
9
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
5
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
5 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.0000%
14
Type of Reporting Person (See Instructions)
 
IN


CUSIP No. 38267D109                    Page 24                    Schedule 13D/A
1
Names of Reporting Persons.
 
Nathan Romney 2021 Family Trust
2
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
3
SEC Use Only
 
4
Source of Funds (See Instructions)
 
OO
5
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
6
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
7
Sole Voting Power
 
0
8
Shared Voting Power
 
82,500
9
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
82,500
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
82,500 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.22%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)


CUSIP No. 38267D109                    Page 25                    Schedule 13D/A
1
Names of Reporting Persons.
 
Ryan Langston 2021 Family Trust
2
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
3
SEC Use Only
 
4
Source of Funds (See Instructions)
 
OO
5
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
6
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
7
Sole Voting Power
 
0
8
Shared Voting Power
 
82,500
9
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
82,500
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
82,500 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.22%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)


CUSIP No. 38267D109                    Page 26                    Schedule 13D/A
1
Names of Reporting Persons.
 
The CP Descendants' Trust
2
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
3
SEC Use Only
 
4
Source of Funds (See Instructions)
 
OO
5
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
6
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
7
Sole Voting Power
 
0
8
Shared Voting Power
 
101,351
9
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
101,351
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
101,351 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.28%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)




















CUSIP No. 38267D109                    Page 27                    Schedule 13D/A
1
Names of Reporting Persons.
 
SLJ 2023 Grantor Retained Annuity Trust
2
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
3
SEC Use Only
 
4
Source of Funds (See Instructions)
 
OO
5
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
6
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
7
Sole Voting Power
 
0
8
Shared Voting Power
 161,094
9
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
161,094
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
161,094 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.43%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)



CUSIP No. 38267D109                    Page 28                    Schedule 13D/A
1
Names of Reporting Persons.
 
Chick & The Bear Irrevocable Trust
2
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ☒        (b)  ☐
 
3
SEC Use Only
 
4
Source of Funds (See Instructions)
 
OO
5
Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ☐
 
6
Citizenship or Place of Organization
 
U.S.A.
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACH
REPORTING
PERSON
WITH
 
7
Sole Voting Power
 
0
8
Shared Voting Power
 
78,530
9
Sole Dispositive Power
 
0
10
Shared Dispositive Power
 
78,530
11
Aggregate Amount Beneficially Owned by Each Reporting Person
 
78,530 shares of Class A Common Stock
12
Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)    ☐
 
13
Percent of Class Represented by Amount in Row (11)
 
0.21%
14
Type of Reporting Person (See Instructions)
 
OO (Trust)



Item 1. Security and Issuer
This statement on Schedule 13D/A (this "Statement") relates to the Reporting Persons’ (as defined in Item 2 below) beneficial ownership interest in the Class A common stock, par value $0.01 per share (the "Class A Common Stock"), of Goosehead Insurance, Inc., a Delaware corporation (the "Issuer"). The principal executive offices of the Issuer are located at 1500 Solana Blvd, Building 4, Suite 4500, Westlake, Texas 76262.
Item 2. Identity and Background
(a)    This Schedule 13D/A is being filed pursuant to joint filing agreements filed as Exhibit 1, Exhibit 1.1, Exhibit 1.2, and Exhibit 1.3 hereto by:
1.    Mark E. Jones
2.    Robyn Jones
3.    The Mark and Robyn Jones Descendants Trust 2014


CUSIP No. 38267D109                    Page 29                    Schedule 13D/A
4.    The Lanni Elaine Romney Family Trust 2014
5.    The Lindy Jean Langston Family Trust 2014
6.    The Camille LaVaun Peterson Family Trust 2014
7.    The Desiree Robyn Coleman Family Trust 2014
8.    The Adrienne Morgan Jones Family Trust 2014
9.    The Mark Evan Jones, Jr. Family Trust 2014
10.    Serena Jones
11.    Lanni Romney
12.    Lindy Langston
13.    Camille Peterson
14.    Desiree Coleman
15.    Adrienne Jones
16.    Mark E. Jones, Jr.
17.     P. Ryan Langston
18.    SLJ Dynasty Trust
19.     Jones 2020 Irrevocable Trust
20.     Lindy Langston Spousal Lifetime Access Trust
21.     Lanni Romney Spousal Lifetime Access Trust
22.     Nathan Romney
23.     The CP Descendants' Trust
24.    Nathan Romney 2021 Family Trust
25.    Ryan Langston 2021 Family Trust
26.    Chick & The Bear Irrevocable Trust
27.     SLJ 2023 Grantor Retained Annuity Trust
The foregoing entities and persons are referred to collectively as the "Reporting Persons."
In connection with the closing of the Issuer’s initial public offering (the "IPO") of the Issuer’s Class A Common Stock, the Issuer effected certain reorganization transactions. The Issuer entered into an amended and restated limited liability company agreement with the continuing members of Goosehead Financial, LLC, a Delaware limited liability company ("Goosehead Financial"), pursuant to which such members and their permitted transferees will be entitled to exchange their shares of Class B common stock of the Issuer, par value $0.01 per share (the "Class B Common Stock"), together with an equal number of limited liability company units ("LLC Units") in Goosehead Financial, for an equal number of shares of the Issuer’s Class A Common Stock.
Pursuant to a Voting Agreement dated as of May 1, 2018, as amended and restated on August 6, 2019, June 12, 2020, and September 18, 2020 by and among the Issuer and the Reporting Persons (the "First Voting Agreement") and a Voting Agreement dated as of February 24, 2021 (the "Second Voting Agreement" and together with the First Voting Agreement, the "Voting Agreements"), the Reporting Persons have agreed to vote all shares of the Issuer’s voting stock, including the Class A Common Stock and Class B Common Stock, then held by them together on all matters submitted to the Issuer’s common stockholders in the manner referred to under Item 6 below and in Exhibit 5 and Exhibit 5.1 respectively. The Issuer’s Class A Common Stock and Class B Common Stock vote together as a single class on substantially all matters submitted to the stockholders of the Issuer for approval. The Class A Common Stock carries one vote per share, and the Class B Common Stock currently carries one vote per share.
(b)    The business address of each of the Reporting Persons is c/o the Issuer, 1500 Solana Blvd, Building 4, Suite 4500, Westlake, Texas 76262.
(c)    Certain of the Reporting Persons hold positions at the Issuer and its subsidiaries as their principal occupation.


CUSIP No. 38267D109                    Page 30                    Schedule 13D/A
 
Name
 
Principal Occupation (at Issuer)
 
Mark E. JonesChairman, Director and Chief Executive Officer
Robyn JonesVice Chairman, Director
Mark E. Jones, Jr.Chief Financial Officer
P. Ryan LangstonSpecial Advisor to the Board of Directors
Serena JonesAdministrative Service Agent, Retired
Lanni RomneyAttorney (not at Issuer)
Camille PetersonEntrepreneur (not at Issuer)
Lindy LangstonAttorney (not at Issuer)
Adrienne JonesDentist (not at Issuer)
Desiree ColemanInvestor (not at Issuer)
Nathan RomneyDentist (not at Issuer)
(d) None of the Reporting Persons has been convicted in a criminal proceeding during the last five years.
(e)    None of the Reporting Persons has been party to any civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgment, decree, or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws, or finding any violation with respect to such laws during the last five years.
(f)    Each natural person identified in this Item 2, other than Serena Jones, is a citizen of the United States. Serena Jones is a citizen of Canada. Each filing entity identified in this Item 2 is organized under the laws of Texas.
Item 3. Source and Amount of Funds or Other Consideration
At the closing of the IPO of the Issuer’s Class A Common Stock, the Issuer entered into an amended and restated limited liability company agreement with the continuing members of Goosehead Financial pursuant to which such members and their permitted transferees are entitled to exchange their LLC Units in Goosehead Financial, together with an equal number of shares of Class B Common Stock (together with an equal number of LLC Units in Goosehead Financial) for an equal number of shares of the Issuer’s Class A Common Stock.
On May 1, 2018, the Issuer issued shares of Class A Common Stock, in the quantities set forth in the table in Item 5 of the Schedule 13D filed on behalf of the Reporting Persons on May 10, 2018, as consideration to purchase indirect ownership interests in Goosehead Management, LLC, a Delaware limited liability company, and Texas Wasatch Insurance Holdings Group, LLC from certain historical owners thereof, including those indicated above, at a price equivalent to $10.00 per share of Class A Common Stock.
Item 4. Purpose of Transaction
The Reporting Persons acquired, and presently hold, Class A Common Stock and Class B Common Stock for investment purposes. Each Reporting Person has signed and is a party to the Voting Agreements described in Item 2 above.
Except as otherwise described herein and Rule 10b5-1 Trading Plans, none of the Reporting Persons currently has any plans or proposals that would result in or relate to any of the transactions or changes listed in Items 4(a) through 4(j) of Schedule 13D. However, as part of their ongoing evaluation of their investment and investment alternatives, the Reporting Persons may consider such matters and, subject to applicable law, may formulate a plan with respect to such matters or make formal proposals to the board of directors of the Issuer, other stockholders of the Issuer or other third parties regarding such matters. The Reporting Persons reserve the right to acquire additional securities of the Issuer in the open markets, in privately negotiated transactions (which may be with the Issuer or with third parties) or otherwise, to dispose of all or a portion of their holdings of securities of the Issuer or to change their intention with respect to any or all of the matters referred to in this Item 4.
Item 5. Interest in Securities of the Issuer
(a) and (b) The Reporting Persons as of August 30, 2023, (i) hold 97.17% of the outstanding Class B Common Stock and collectively control approximately 35.53% of the combined voting power of the Issuer’s common stock and (ii) beneficially own, calculated in accordance with Rule 13d-3, 36.55% of the Issuer’s Class A Common Stock, based on the percentage that


CUSIP No. 38267D109                    Page 31                    Schedule 13D/A
would be held by the Reporting Persons if they fully converted their shares of Class B Common Stock into shares of Class A Common Stock and no other holders of Class B Common Stock converted their shares of Class B Common Stock. The percentages reported below and in Box 13 above for each Reporting Person reflect such beneficial ownership for each such Reporting Person.
Reporting Person
 
Number of Shares of
Class A Common Stock Owned(1)
 
Percentage of Class A
Common Stock
Outstanding(2)
 
Mark E. Jones630,174 
(3)
1.67 %
Robyn Jones336,471 
(4)
0.89 %
The Mark and Robyn Jones Descendants Trust 20148,156,142 21.57 %
The Lanni Elaine Romney Family Trust 2014279,534 0.74 %
The Lindy Jean Langston Family Trust 2014297,734 0.79 %
The Camille LaVaun Peterson Family Trust 2014290,434 0.77 %
The Desiree Robyn Coleman Family Trust 2014291,834 0.77 %
The Adrienne Morgan Jones Family Trust 2014297,734 0.79 %
The Mark Evan Jones, Jr. Family Trust 2014297,734 0.79 %
Serena Jones370,442 0.98 %
Lanni Romney202,791 0.54 %
Lindy Langston225,079 0.60 %
Camille Peterson258,519 0.68 %
Desiree Coleman250,000 0.66 %
Adrienne Jones358,027 0.95 %
Mark E. Jones, Jr.255,554 
(5)
0.68 %
P. Ryan Langston76,922 
(6)
0.20 %
SLJ Dynasty Trust 179,2460.47 %
Jones 2020 Irrevocable Trust82,0050.22 %
Lindy Langston Spousal Lifetime Access Trust 90,2700.24 %
Lanni Romney Spousal Lifetime Access Trust88,7040.23 %
Nathan Romney 5— %
The CP Descendants' Trust101,3510.27 %
Ryan Langston 2021 Family Trust82,5000.22 %
Nathan Romney 2021 Family Trust82,5000.22 %
Chick & The Bear Irrevocable Trust78,5300.21 %
SLJ 2023 Grantor Retained Annuity Trust161,094 0.43 %
(1)     Each Reporting Person has shared power to vote or dispose all shares listed pursuant to the Voting Agreements described herein except for the shares listed for Mark E. Jones for which he has the sole power to vote or dispose.
(2)    Based on the number of shares of Class A Common Stock (24,380,134) issued and outstanding as of August 30, 2023, the date of this report, and assuming all outstanding shares of Class B Common Stock (together with an equal number of LLC Units in Goosehead Financial) beneficially owned by the Reporting Persons (and excluding, for the avoidance of doubt, shares of Class B Common Stock owned by other persons) were exchanged for newly-issued shares of Class A Common Stock on a one-for-one basis.
(3)    Includes 251,324 shares of Class A Common Stock issuable upon exercise of options that have vested or will vest within 60 days.
(4)     Includes 22,832 shares of Class A Common Stock issuable upon exercise of options that have vested or will vest within 60 days.
(5)    Includes 40,001 shares of Class A Common Stock issuable upon exercise of options that have vested or will vest within 60 days.
(6)    Includes 71,917 shares of Class A Common Stock issuable upon exercise of options that have vested or will vest within 60 days.




CUSIP No. 38267D109                    Page 32                    Schedule 13D/A
Between June 3, 2023 (the date following the most recent Schedule 13D/A filed by the Reporting Persons) and August 30, 2023, Mark E. Jones exercised and promptly sold stock options:
DateNumber of Shares of Class A Common Stock SoldWeighted Average Price Per Share
8/4/202324,197 $66.28
8/7/202312,192 $66.20
8/8/202310,553 $65.32
8/9/2023400 $65.19
8/10/20231,300 $65.26
8/11/20231,400 $64.09
8/14/20238,854 $62.90
8/15/20236,104 $62.10
Between June 03, 2023 (the date following the most recent Schedule 13D/A filed by the Reporting Persons) and August 30, 2023, in part pursuant to a 10b5-1 plan, The Mark and Robyn Jones Descendants Trust 2014 converted shares of Class B Common Stock into shares of Class A Common Stock which were promptly sold:
DateNumber of Shares of Class A Common Stock SoldWeighted Average Price Per Share
06/6/202324,037 $60.14
06/7/20236,290 $60.43
06/8/202310,112 $60.18
08/9/2023100 $65.00
08/10/20231,252 $65.20
08/11/20232,158 $64.09
08/14/20239,483 $62.90
08/15/202310,082 $63.00
08/16/202312,786 $62.86
08/17/20231,500 $62.27
08/18/202310,154 $60.88
08/21/2023800 $60.47
08/22/20231,556 $60.00
08/23/202311,480 $60.12
08/24/2023100 $60.00
08/25/2023100 $60.04
08/28/20237,846 $59.56
08/29/2023130,603 $69.62
08/30/202350,000 $68.83
Between June 03, 2023 (the date following the most recent Schedule 13D/A filed by the Reporting Persons) and August 30, 2023, Desiree Robyn Coleman Family Trust 2014 converted shares of Class B Common Stock into shares of Class A Common Stock which were promptly sold:
DateNumber of Shares of Class A Common Stock SoldWeighted Average Price Per Share
08/29/20234,000 $69.24
Between June 03, 2023 (the date following the most recent Schedule 13D/A filed by the Reporting Persons) and August 30, 2023, Serena Jones converted shares of Class B Common Stock into shares of Class A Common Stock which were promptly sold:


CUSIP No. 38267D109                    Page 33                    Schedule 13D/A
DateNumber of Shares of Class A Common Stock SoldWeighted Average Price Per Share
08/30/202373,000 $68.19
Between June 03, 2023 (the date following the most recent Schedule 13D/A filed by the Reporting Persons) and August 30, 2023, Serena Jones gifted shares of Class B Common Stock to SLJ 2023 Grantor Retained Annuity Trust:
DateNumber of Shares of Class B Common Stock GiftedWeighted Average Price Per Share
06/26/2023161,094 $0.00
Between June 3, 2023 (the date following the most recent Schedule 13D/A filed by the Reporting Persons) and August 30, 2023, SLJ 2023 Grantor Retained Annuity Trust acquired shares of Class B Common Stock gifted from Serena Jones:
DateNumber of Shares of Class B Common Stock AcquiredWeighted Average Price Per Share
6/26/2023161,094 $0.00
Between June 3, 2023 (the date following the most recent Schedule 13D/A filed by the Reporting Persons) and August 30, 2023, Robyn Jones gifted shares of Class A Common Stock:
DateNumber of Shares of Class A Common Stock GiftedWeighted Average Price Per Share
8/29/2023150,000 $0.00
(d)    Other than as described herein and the beneficiaries of trusts that hold shares of Class A or Class B Common Stock reported herein, no other person is known to have the right to receive and the power to direct the receipt of dividends from, or the proceeds from the sale of, the Class A Common Stock beneficially owned by members of the group.
(e)    Not applicable.
Item 6. Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer
In connection with the closing of the IPO, the Issuer effectuated certain reorganization transactions pursuant to which existing members of Goosehead Financial, including the Reporting Persons, obtained beneficial ownership of shares of Class B Common Stock.
Pursuant to the Amended and Restated Limited Liability Company Agreement of Goosehead Financial dated as of May 1, 2018 (the "Goosehead Financial LLC Agreement"), the Reporting Persons may exchange each share of Class B Common Stock (together with an LLC Unit of Goosehead Financial) for a share of Class A Common Stock on a one-for-one basis. When a share of Class B Common Stock is exchanged for a share of Class A Common Stock, a corresponding share of the Issuer’s Class B Common Stock will automatically be redeemed by the Issuer at par value and canceled. When a share of Class B Common Stock is exchanged for a share of Class A Common Stock, it will not be available for reissuance by the Issuer. See Exhibit 2.
Pursuant to a registration rights agreement entered into by and among the Issuer and certain holders of shares of Class B Common Stock, at any time after the expiration of the lock-up period described below, such holders can require the Issuer to register for resale under the Securities Act of 1933, as amended, the shares of Class A Common Stock issued upon exchange of the shares of Class B Common Stock, subject to specified limitations. The registration rights agreement also provides for customary piggyback rights. See Exhibit 3.
The Issuer entered into a tax receivable agreement with the pre-IPO members of Goosehead Financial effective as of the closing of the IPO that provides for the payment by the Issuer to such members of Goosehead Financial of 85% of the amount of tax benefits, if any, that the Issuer actually realizes (or in some circumstances is deemed to realize) as a result of increases in tax basis (and certain other tax benefits) resulting from purchases or exchanges of membership units of Goosehead Financial. See Exhibit 4.
The Reporting Persons have entered into the Voting Agreements pursuant to which they agreed to vote all their shares of voting stock, including Class A Common Stock and Class B Common Stock, together and in accordance with the instructions of Mark E. Jones on any matter submitted to the common stockholders of the Issuer for a vote. Under the Voting Agreements,


CUSIP No. 38267D109                    Page 34                    Schedule 13D/A
the Reporting Persons have given an irrevocable proxy, coupled with an interest, to Mark E. Jones to vote such Reporting Person’s shares of Class A Common Stock and Class B Common Stock. If, for reasons of death, legal incapacity or any other cause, Mark E. Jones is unable to vote or exercise his right to vote, then the Reporting Persons agreed to vote in the manner directed by the Robyn Jones in connection with any such vote. If, for reasons of death, legal incapacity or any other cause, Mark E. Jones and Robyn Jones are unable to vote or exercise their respective rights to vote, then the Reporting Persons agreed to vote in the manner directed by both Ryan Langston and Mark Jones, Jr. in connection with any such vote. See Exhibit 5 (the First Voting Agreement) and Exhibit 5.1 (the Second Voting Agreement).
 
The foregoing summaries do not purport to be complete, and are qualified in their entirety by reference to the Goosehead Financial LLC Agreement, registration rights agreement, form of lock-up agreement, tax receivable agreement and Voting Agreements, filed herewith as Exhibits 2, 3, 4, 5 and 5.1 respectively and incorporated herein by reference.
Other than the matters disclosed in this Schedule 13D/A, none of the Reporting Persons is party to any contracts, arrangements, understandings, or relationships herein respect to any securities of the Issuer, including but not limited to the transfer or voting of any of the securities, finder’s fees, joint ventures, loan or option agreements, puts or calls, guarantees of profits, division of profits or loss, or the giving or withholding of proxies.

Item 7. Material to be Filed as Exhibits
Exhibit
 
Description
 
1
Joint Filing Agreement as required by Rule 13d-1(k)(1) under the Securities Exchange Act of 1934, as amended (incorporated by reference to Exhibit 99.1 of the statement on Schedule 13D/A filed on behalf of the Reporting Persons with the Securities and Exchange Commission on September 18, 2020)
1.1
1.2
1.3
2
3
4
5
Amended and Restated Voting Agreement (incorporated by reference to Exhibit 5 of the statement of Schedule 13D/A filed on behalf of the Reporting Persons with the Securities and Exchange Commission on September 18, 2020)
5.1
24.1
24.2
24.3
24.4


CUSIP No. 38267D109                    Page 35                    Schedule 13D/A
24.5
24.6
24.7
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CUSIP No. 38267D109                    Page 36                    Schedule 13D/A
24.25
24.26
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Dated: August 30, 2023


CUSIP No. 38267D109                    Page 37                    Schedule 13D/A
1/s/ Mark E. Jones
 Mark E. Jones
2/s/ Mark E. Jones, Attorney-in-Fact
 Robyn Jones
3THE MARK AND ROBYN JONES DESCENDANTS TRUST 2014
 By:/s/ Mark E. Jones
 Name:Mark E. Jones
 Title:Attorney-in-Fact
4LANNI ELAINE ROMNEY FAMILY TRUST 2014
 By:/s/ Mark E. Jones
 Name:Mark E. Jones
 Title:Attorney-in-Fact
5LINDY JEAN LANGSTON FAMILY TRUST 2014
 By:/s/ Mark E. Jones
 Name:Mark E. Jones
 Title:Attorney-in-Fact
6CAMILLE LAVAUN PETERSON FAMILY TRUST 2014
 By:/s/ Mark E. Jones
 Name:Mark E. Jones
 Title:Attorney-in-Fact
7DESIREE ROBYN COLEMAN FAMILY TRUST 2014
 By:/s/ Mark E. Jones
 Name:Mark E. Jones
 Title:Attorney-in-Fact
8ADRIENNE MORGAN JONES FAMILY TRUST 2014
 By:/s/ Mark E. Jones
 Name:Mark E. Jones
 Title:Attorney-in-Fact
 
 


CUSIP No. 38267D109                    Page 38                    Schedule 13D/A

9MARK EVAN JONES, JR. FAMILY TRUST 2014
 By:/s/ Mark E. Jones
 Name:Mark E. Jones
 Title:Attorney-in-Fact
10/s/ Mark E. Jones, Attorney-in-Fact
 Serena Jones
11/s/ Mark E. Jones, Attorney-in-Fact
 Lanni Romney
12/s/ Mark E. Jones, Attorney-in-Fact
 Lindy Langston
13/s/ Mark E. Jones, Attorney-in-Fact
 Camille Peterson
14/s/ Mark E. Jones, Attorney-in-Fact
 Desiree Coleman
15/s/ Mark E. Jones, Attorney-in-Fact
 Adrienne Jones
16/s/ Mark E. Jones, Attorney-in-Fact
Mark E. Jones Jr.
17/s/ Mark E. Jones, Attorney-in-Fact
 Ryan Langston
18SLJ DYNASTY TRUST
By:/s/ Mark E. Jones, Attorney-in-Fact
Name:Market E. Jones
Title:Attorney-in-Fact
19JONES 2020 IRREVOCABLE TRUST
By:/s/ Mark E. Jones
Name:Mark E. Jones
Title:Attorney-in-Fact


CUSIP No. 38267D109                    Page 39                    Schedule 13D/A
20LINDY LANGSTON SPOUSAL LIFETIME ACCESS TRUST
By:/s/ Mark E. Jones
Name:Mark E. Jones
Title:Attorney-in-Fact
21LANNI ROMNEY SPOUSAL LIFETIME ACCESS TRUST
By:/s/ Mark E. Jones
Name:Mark E. Jones
Title:Attorney-in-Fact
22/s/ Mark E. Jones, Attorney-in-Fact
Nathan Romney
23THE CP DESCENDANTS' TRUST
By:/s/ Mark E. Jones
Name:Mark E. Jones
Title:Attorney-in-Fact
24NATHAN ROMNEY 2021 FAMILY TRUST
By:/s/ Mark E. Jones
Name:Mark E. Jones
Title:Attorney-in-Fact
25RYAN LANGSTON 2021 FAMILY TRUST
By:/s/ Mark E. Jones
Name:Mark E. Jones
Title:Attorney-in-Fact
26CHICK & THE BEAR IRREVOCABLE TRUST
By:/s/ Mark E. Jones
Name:Mark E. Jones
Title:Attorney-in-Fact
27SLJ 2023 GRANTOR RETAINED ANNUITY TRUST
By:/s/ Mark E. Jones
Name:Mark E. Jones
Title:Attorney-in-Fact




Document

JOINT FILING AGREEMENT
August 30, 2023

In accordance with Rule 13d-1(k) under the Securities Exchange Act of 1934, as amended, the undersigned hereby agree to (i) the joint filing on behalf of each of them of a statement on Schedule 13D (including amendments thereto) with respect to the Class A common stock of Goosehead Insurance, Inc., par value $0.01 per share, and (ii) that this Joint Filing Agreement be included as an exhibit to such joint filing, provided that, as contemplated by Section 13d-1(k)(ii), no person shall be responsible for the completeness and accuracy of the information concerning the other persons making the filing unless such person knows or has reason to believe such information is inaccurate.

The Joint Filing Agreement may be executed in any number of counterparts all of which together shall constitute one and the same instrument.







IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed as of the day and year first above written.


MARK E. JONES
By: /s/ Mark E. Jones









SLJ 2023 GRANTOR RETAINED ANNUITY TRUST

By: /s/ Mark E. Jones

Name: Mark E. Jones
Title: Attorney-In-Fact


Document

LIMITED POWER OF ATTORNEY

June 27, 2023

Know all by these presents, that the undersigned hereby makes, constitutes and appoints Mark E. Jones, as the undersigned’s true and lawful attorney-in-fact, with full power and authority as hereinafter described on behalf of and in the name, place and stead of the undersigned to:

1.Prepare, execute, acknowledge, deliver and file Schedules 13G, 13D, Forms 3, 4, and 5 (including any amendments thereto), including applications for Form ID, and any actions or documents necessary to facilitate the timely filing of beneficial ownership reports, with respect to the securities of Goosehead Insurance, Inc., a Delaware corporation (the “Company”), with the United States Securities and Exchange Commission, any national securities exchanges and the Company, as considered necessary or advisable under Sections 13(d) and 16(a) of the Securities Exchange Act of 1934 and the rules and regulations promulgated thereunder, as amended from time to time (the “Exchange Act”);

1.Seek or obtain, as the undersigned’s representative and on the undersigned’s behalf, information on transactions in the Company’s securities from any third party, including brokers, employee benefit plan administrators and trustees, and the undersigned hereby authorizes any such person to release any such information to the undersigned and approves and ratifies any such release of information; and

1.Perform any and all other acts which in the discretion of the attorney-in-fact are necessary or desirable for and on behalf of the undersigned in connection with the foregoing.

The undersigned acknowledges that:

1.This Limited Power of Attorney authorizes, but does not require, the attorney- in-fact to act in his discretion on information provided to the attorney-in-fact without independent verification of such information;

1.Any documents prepared and/or executed by the attorney-in-fact on behalf of the undersigned pursuant to this Limited Power of Attorney will be in such form and will contain such information and disclosure as the attorney-in-fact, in his discretion, deems necessary or desirable;

1.Neither the Company nor the attorney-in-fact assumes (i) any liability for the undersigned’s responsibility to comply with the requirements of the Exchange Act, (ii) any liability of the undersigned for any failure to comply with such requirements, or (iii) any obligation or liability of the undersigned for profit disgorgement under Section 13 or 16 of the Exchange Act; and

1.This Limited Power of Attorney does not relieve the undersigned from responsibility for compliance with the undersigned’s obligations under the Exchange Act, including without limitation the reporting requirements under Sections 13(d) and 16 of the



Exchange Act. The undersigned hereby gives and grants the attorney-in-fact full power and authority to do and perform all and every act and thing whatsoever requisite, necessary or appropriate to be done in and about the foregoing matters as fully to all intents and purposes as the undersigned might or could do if present, hereby ratifying all that the attorney- in-fact of, for and on behalf of the undersigned, shall lawfully do or cause to be done by virtue of this Limited Power of Attorney.

This Limited Power of Attorney shall remain in full force and effect until revoked by the undersigned in a signed writing delivered to the attorney-in-fact.






IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed as of the day and year first above written.


MARK E. JONES

By: /s/ Mark E. Jones





SLJ 2023 Grantor Retained Annuity Trust

By: /s/ Serena Jones
Name: Serena Jones
Title: Trustee